SEO Weekly News April 20, 2019

jordanfowler@moonandowl.com search engine optimization news

As an SEO agency in Fort Worth, we are constantly devouring the latest news in addition to being a member of several exclusive Mastermind groups. We even read the Google patents to keep you (and us) ahead of the curve. Here is this week’s search engine optimization news.

SEO Agency Versus In-House Team: What’s Better For You?

Forbes 3 days ago
To be successful online, companies need to take SEO seriously, and it must be a priority. As the founder of an SEO agency, I have dedicated the last 20 years to helping companies improve their …

Is link building dead? Depends on who you talk to – Search Engine Land

Search Engine Land|20 hours ago
Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy content. Some SEOs argue any form of proactive link building …

Look Out for These 5 Signs of Black Hat SEO

Entrpreneur|2 days ago
Black hat SEO refers to unethical practices to help a website rank higher in Google. Often times, a website doesn’t even know it’s suffering from black hat search engine optimization — and being penalized for it.

Using Python to recover SEO site traffic (Part three)

Search Engine Watch|23 hours ago
When you incorporate machine learning techniques to speed up SEO recovery, the results can be amazing. This is the third and last installment from our series on using Python to speed SEO traffic …

7 Terrible, No-Good SEO Tactics to Abandon Forever

Despite the evolution of Google and the internet, bad and outdated SEO tactics still proliferate. On April 10, I moderated an SEJ ThinkTank webinar presented by Julia McCoy, CEO of Express Writers …

Lounge Lizard, Top NYC Web Design Firm, shares Tips for Improving Internal Links for Better UX and SEO

Internal links are important for both SEO and the user experience of a website, however, internal links are not always optimized to maximize their use due to a lack of understanding about the …

What These SEO Experts Want You to Know About Being Seen As the ‘Top Choice’ For Your Service

To do that, and simplify the decision-making process overall, consumers are turning to the one place so many of us deem the most credible, trustworthy source in the world: Google. Your job is …

Navigation Removal Trick Impacting Google Rankings Algorithm?

An SEO, I believe his name is Alexander, asked John Mueller of Google in this morning’s video hangout if Google is aware of a trick some sites are using to combat any negative impact from the …

8 Ways You’re Wasting Money on SEO Without Knowing It

Because SEO is a longer-term investment than other digital marketing channels, it can have hidden challenges, issues, and costs. The rime and resources invested in SEO were wasted due to specific …

Yoast SEO Becomes First WordPress Plugin to Offer Proper Schema Implementation – Search Engine Journal

Popular WordPress plugin Yoast is releasing an update which offers complete implementation of Schema.org markup. For example, if a page has five pieces of Schema markup its often unclear to …

5 SEO Skills That Give You a Huge Advantage on the Internet

WFMJ Youngstown|4 days ago
Originally posted on https://www.bwsocialmarketing.com/5-essential-seo-skillsLike everyone else in 2019, you have a website. Congratulations. You’re now one in 1.7 billion.

Seznam SEO: An Interview with Seznam’s Search Division Director

There is however another search engine competing with Google – one that, for the most part, a lot of SEO professionals never encounter as it’s limited to the Czech market, Seznam. Seznam was …

Why accessibility works for SEO

The Drum|2 days ago
Website accessibility is about much more than due diligence and ‘doing the right thing’ – it can seriously boost your bottom line. Viewed from a cold hard business perspective it simply doesn …

Building and scaling global SEO Centers of Excellence

How can you ensure that your SEO is built to scale as you expand into new global markets? Instead, I’ve long been an advocate for the development of Centers of Excellence inside enterprise brands …

The Most Epic SEO Guide for Competitive Small Business Owners

WFMJ Youngstown|4 days ago
When Scott Paxton entered a competition to see who could get their new website to the front of Google the fastest, he decided to look at what his competitors were doing. What he learned can …

How to Set up Your Local Business Listing for Success

WFMJ Youngstown|2 days ago
A local business listing can be one of the best ways to gain authority in your area and get an influx of local clients, and the more listings you have the better for the SEO (search engine optimisation …

Boost Your Website’s Visibility With This SEO Course

Anyone who works in marketing knows: unless your website reaches the first page of the search results for your desired keywords, it’s highly unlikely you’ll get the traction you need to reach …

Why You Must Stop Obsessing About These 5 Things in SEO

As SEO professionals, we tend to obsess over every detail. Really, though, not everything in SEO is worth our full time and attention. What follows is a list of trends that many in SEObelieve …

Responsive Web Design: What is it?

TG Daily|4 days ago
Responsive web design is a term that SEO experts use regularly. Responsive web design is directly responsible for resizing websites so that they fit in the display for viewing. Large desktop …

Fake Amazon reviews handing unknown brands an SEO bump, says Which?

The Drum|4 days ago
An investigation revealed tens of thousands of suspicious reviews appearing on the platform every day, handing unknown brands an unwarranted SEO bump in the process as consumers unwittingly …