SEO Weekly News May 17, 2019

jordanfowler@moonandowl.com search engine optimization news

Fort Worth SEO news to keep you updated on all the latest developments to help get you found, liked, and trusted online to grow traffic and customers, patients and clients. We love helping Fort Worth businesses large (Fortune 20) small (start-ups) as the premier SEO agency in North Texas. Here is what is happening in the world of Search Engine Optimization this week!

The Promises and Pitfalls of Black Hat SEO Practices

FOX Business|42 minutes ago
The science of ensuring your web properties rank well here is called Search Engine Optimization (SEO) and it’s become something of a mystic art in web developer circles. Exactly how SEO works …

User-Centric Optimization: 3 Ways to Improve Your Website Experience

Search Engine Journal|44 minutes ago
SEO is multifaceted and each optimization factor is dependent on the others. This is the mindset we need to have when we approach any performance optimization work because the most meaningful …

How startups can use Amazon’s SEO best practices to dominate new shopping verticals – TechCrunch

TechCrunch|21 hours ago
Eli Schwartz is currently a growth advisor and the former Director of Growth at SurveyMonkey where he led the SEO strategy. Eli has been a columnist on the Huffington Post, the Y Combinator …

Competitor Keyword Analysis: 5 Ways to Fill the Gaps in Your Organic Strategy & Get More Traffic

Search Engine Journal|2 hours ago
If you manage the organic search presence of a website, at one point or another, your client or boss is going to ask you for competitive SEO insights. Diagnosing performance issues: They want …

10 Essential On-Page SEO Factors You Need to Know

Search Engine Journal|3 days ago
Editor’s Note: This post is from Search Engine Journal’s new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of on-page SEO. Succeeding in organic …

How to Spy on Competitors with Python & Data Studio (Advanced SEO)

Search Engine Journal|5 days ago
Whether you’re new to SEO or a seasoned pro, investigating random drops in keyword rankings is just part of the trade. There are many methods to investigating why your targeted keywords may …

Business Plan for a Profitable SEO Agency

iLounge|3 days ago
SEO or search engine optimization is a technique for promoting your business online and it is a very effective one. Digital marketing’s one of the most prominent parts is SEO or search engine …

User-generated content for SEO: The cost-benefit analysis you need

Search Engine Land|4 days ago

A simple way to do that could be to let people comment,” Google’s John Mueller told an SEO looking to optimize image-heavy pages during a Reddit AMA last year. Providing more context for search …

The Best Free SEO Tools to Increase Your Rankings

Stamford Advocate|7 days ago
You don’t have to pay to boost your website’s Google rankings with these free SEO tools. Whether you want to see who’s backlinking to your site or dive deep into keyword research, these are …

Council Post: Stop Trying To Be Good At Many Things, And Focus On Mastering One

Forbes|1 day ago
President and Partner of MYLE Agency, one of Oklahoma’s largest marketing firms that provides design, SEO, web, photo/video, and more. Getty Anyone who has ever achieved greatness at anything …

Local SEO for enterprises: Optimizing for the Local 3-Pack

Search Engine Watch|4 days ago
Now that most of us are walking around with tiny computers in our pockets, much preliminary research is taken care of in a matter of seconds via mobile search. Securing one of those top three …

What You Should NOT Do When Writing a Title Tag

Search Engine Journal|3 days ago
Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. It was never seen on the SERP. As we took a …

The Top 15 Free SEO Tools You Should Be Using

Search Engine Journal|4 days ago
Search engine optimization (SEO) is more important today than ever before. If you’re looking to get started with SEO or want to achieve better results with minimal financial investment, here …
Search Engine Journal|3 days ago
A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. Paid search came in fourth place (26%), and physical stores were a distant …

Google Shares Top 3 SEO Factors – Search Engine Journal

Search Engine Journal|1 day ago
Google’s Martin Splitt shared the top 3 SEO factors. Then he answered an unexpected question about Google.

Google: Top Three Things A Developer Can Do For Search Rankings Doesn’t Include Links

Search Engine Roundtable|1 day ago
Google’s Martin Splitt posted the first SEO Mythbusting series and in there, a developer asked him what can to help his sites and apps do better in search. Martin answered in the form of being …

Drive Traffic To Your Website With These 3 SEO Tips

Forbes|2 days ago
Your web presence can have an impact on your small business but it’s up to you whether that impact is positive or negative. It’s almost unheard of with how easy it is to start a site with services …

Google’s First SEO Mythbusting Video Didn’t Have Mythbusting

Search Engine Roundtable|1 day ago
Watching the comments about Google’s first mythbusting video reminds me of the comments around the final season of Game of Thrones. To be fair, the Googlers who put this together are not film …

SEO Test Proves New GoogleBot Is Live

Search Engine Roundtable|3 days ago
Valentin Pletzer didn’t want to just take Google’s word that the new evergreen GoogleBot is live, so he tested it. In short, Google’s word was the truth and the new GoogleBot is indeed live.He basica

How To Recover From The Google Medic Update

WFMJ Youngstown|4 days ago
On August 1st, 2018 Google rolled out a new core update to their search ranking algorithm, dubbed by the SEO community as The “Google Medic Update”. As always, the purpose of the update was …