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Transcript of Video
00:00
all right rely welcome everybody to hump
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day hangouts episode 180 or her knots
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dancing in the background if you can’t
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see him man everybody is excited today
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is the 16th of May and we’re gonna say
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hello real quick before we jump into
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questions like we do every week so
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Hernan you were dancing so let’s hear
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what you got say hey you know yeah and
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then great I’m actually really excited I
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just want to publicly thank all of the
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all of you guys that actually jumped in
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to the GMB pro pre-launch local gym vPro
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pre-launch I really wanted to you know
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extend a thank you for all of your
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support your continuing support to make
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in cementec mastery happen because we
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had a lot of people jumping in and now a
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lot of good stuff good comments I was
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talking to a couple of buyers this
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morning and then we’re already getting
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great results so yeah I just wanted to
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thank you guys that and tell you that
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I’m really excited to be here so
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outstanding
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a little issue using my mouse today but
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yeah well not only thank you but also
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good on them you know by all means we
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reward the action takers you know with
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the super super low price and they’re
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also getting it first crack at some
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stuff that’s coming up which is pretty
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cool but I want to come on spoil that
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for now Marco how you doing man I’m good
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man I’m also very thankful for everyone
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who listened to us who heard what we had
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to say and they did say okay I’m ready
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we got some awesome stuff coming down
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the pipeline that will make this better
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that’s our thought to just keep making
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it better and better better results more
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more refined and just tons of leads for
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whomever whether it’s beaten whether
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it’s client whatever it is your own
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brick-and-mortar right online presence
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for your brick-and-mortar whatever it is
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that’s that’s our plan
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and before we get into it – Bradley how
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you doing oh happy to be here man you
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know neck deep and content generation
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again as usual I just added several more
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pieces of content to the GMB pro course
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area guys so those of you the
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distressingly purchase code double check
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you’ll see there’s a new module there
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with the process Docs and templates and
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I just started so adding some content
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there today I’ll be adding some more
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content tomorrow and perhaps Friday as
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well and then again starting next week
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so we’re going to be pumping it full of
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content between now and the actual
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public launch date so don’t be dismayed
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remember you guys got in on pre-launch
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so the training that’s there go through
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it and we’re going to continue to add
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training up until well even beyond the
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launch date but this time next week
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you’ll see a lot more than
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there is now so you didn’t pay attention
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after you know the webinar emails like
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that’s okay we get it everyone’s busy if
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you decided this wasn’t for you but we
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will have some more information coming
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out a week from today about how you can
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still get into local GMB Pro and if it’s
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the right step for you right because
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just like every everything may not be
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for you but for most of the people who
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are our subscribers who are dealing with
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this this is kind of a no-brainer but
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don’t leave it there for now
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I just want to say too if you’re new for
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Symantec are new to semantic mastery and
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you’re listening and one we appreciate
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you showing up for hump two hangouts you
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know by all means please come in ask
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your questions we’re happy to answer
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sometimes if it’s a something that we
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see a lot we’ll refer you to our support
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error website where there’s a lot of
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frequently asked questions and that’s
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not a bad thing we just want to save
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time and so we might point you there
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also I want to remind everybody if
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you’re asking like ten questions you
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know we might only answer one of those
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because we want to give everybody the
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chance so I think that’s going to happen
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maybe today there’s a couple people get
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some long questions so we do what we can
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but we also want to make sure that we’re
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able to answer questions from many many
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people and then if you’re looking for a
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deep place to start please check out the
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battle-plan all right we just came out
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with B two of the battle-plan it’s
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kick-ass I’m just gonna leave it at that
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you know if you can skip like two cups
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of coffee you can pick up the
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battle-plan all right so it’s good for
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you to have a blueprint for processes
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for SEO across a wide range
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either angles techniques methods like
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that so I’m gonna shut up now and turn
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it over if you guys have any last minute
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do we have any other announcements that
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we need to cover yeah just the stuff
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that that’s coming out of our
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development we’re also code development
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we’re teaming up with people who are
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really good developers and so we have
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GMB auto posting service that’s coming
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up we’re working out the user interface
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the payment gateway that should be ready
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by next Wednesday we’re also have the
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YouTube views real people watching your
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YouTube videos how cool is that we’ll
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have a user interface by Friday but we
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haven’t written analysis it just needs
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to be tested so beta probably next week
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will be looking for people in our
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mastermind as we always do to come in
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and test it and make sure that
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everything working
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it should same thing rule my business
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auto posting service and so we got
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really cool things coming online i’m
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that’s so so excited about everything
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that’s going on so many things that
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it’ll make anyone’s life easier
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especially mine yep so can we get any
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questions are we ready yeah let’s do it
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all right let’s do it okay cool
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not a whole lot of questions so far so
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guys get to posting we can always wrap
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up early if we need to so Bob
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McCallister’s up first he says have you
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found any bots to use on facebook Bob
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I’m not the Facebook guy so I can’t
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answer that maybe uh her nan could say
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something about it
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have you are you using any bot stuff I
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just not not anything I’ve ever messed
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with it oh ah yeah sorry um
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yes actually we are a for semantic
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mastery we are BOTS are great when it
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comes to when it comes to communicating
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with your audience but here’s my
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personal take on BOTS you know I slice
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it and dice it here you know one way the
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other and we are actively doing some but
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stuff on semantic mastery you know to
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collect
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to gather stuff and whatnot to gather
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people to get to get them interested in
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our stuff like here’s the thing with
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vod’s is that they are based on a third
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party platform which is on this case
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facebook Messenger you know so the
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problem with that is that I see a lot of
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people developing funnels on on Facebook
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Messenger or relying heavily on bots and
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you know we know with all of the cameras
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analytic side of things is that for then
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was for a whole month
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Facebook halted the entire development
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of bots so all of those companies that
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they were heavily relying on boss when
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it comes to you know getting clicks
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getting traffic it cetera cetera they
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were having a really rough time so i i i
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really use bots in terms of they have a
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really high click-through rate they have
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a really high open rate again people are
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on facebook they have messenger
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installed on their mobile phones so you
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will get that but you need to use that
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as an all-encompassing strategy inside
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of the rest of your funnel so i would
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say number one build your list number
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two peel your pixels number three build
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your but less if that make sense so
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that’s that’s my intake on it i know
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that people are going crazy you can do
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some really advanced automation within
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the bots but do not forget that unless
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they’re on your own list those leads
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that people that can interact with you
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they do not belong to you they belong to
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facebook right everything that’s on a
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third party your youtube channel it’s
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not yours its youtube’s you need to be
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really clear on that as long as you have
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that clear and that’s helping you
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driving more traffic more leads and
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cetera cetera yeah go for it oh go thank
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you
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next question i was reading while you
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were answering that turn on and this one
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says maybe marco can shed some light on
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this i have not even been aware of this
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he says i Mauricio says I have been hit
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like a trained by the for 8 March Google
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update but Google was very vague about
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this particular update have you guys
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deciphered what to do to recover the
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rankings for those of us who have been
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affected by this broad core algorithm
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update Google Dixit ok so maybe that’s
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the name of the update is Dixit I have
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to take a look at that many of us are
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trying to everything to recover our
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perfect but we’re shooting in the dark
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we don’t know if this was really about
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link building or anchor text
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over-optimization about content or about
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relevancy or anything other matter well
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I just did client reports earlier this
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week well started last Friday and I
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hadn’t noticed any drop in anything in
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fact I had a couple of my sites my
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client sites that actually took quite
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quite a significant boost but that could
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also be part in part because I’ve
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started applying your local GMB Pro
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method to a lot to several of my clients
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too and that that very well could be why
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I saw such a banking boost I don’t know
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if it had anything to do with the update
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that you’re referring to or not that
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said because I have not seen any drops
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in any of the clients or sites that I
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manage I was even completely unaware of
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it so that gosh that goes to show you
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guys how plugged I am how plugged in I
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am or not to the traditional SEO crowd
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anymore and that’s just because again
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the stuff that I’m not saying that we’re
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you know update proof you know we’re not
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Google slap proof I’m not saying that at
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all all I’m saying is a lot of the stuff
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that we do isn’t reliant on a lot of the
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things that typically will get SEO is in
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the trouble
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and we’ve been very fortunate in that
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respect that you know a lot of the
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methods that we use and perfect and and
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you know really zero in on or try to
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scale with with particular methods that
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seem to be almost penalty proof now
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again I’m saying that tongue-in-cheek
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because got you know none of us know but
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I haven’t seen anything like that so
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perhaps Marco did have you heard
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anything about this I know you’re in
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your mind tuned with the pulse of the
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SEO crowd than I am I have heard people
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you know they’ve been commenting all
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over and yes we all crowd always
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panicked and they go looking for quick
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fix and a lot of times when there’s an
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algorithm tinkling there’s a major
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change it’s all about the Google dance
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right and it’s all about waiting it out
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patient when this stuff happens if you
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run and you try to apply changes and you
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try to recover too quickly Google is
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going to know immediately that there’s
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an SEO operating behind that and then
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what’s going to happen is it extends the
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period where
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when your website is going to them while
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that website is dancing you can’t do
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anything and that it goes from 21 days
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to 70 days if you do anything between
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when you extend the period from 21 days
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to 17 days what will happen is you could
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be sandbox permanently and there’s no
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way to recover your rank a lot of people
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won’t tell you that for free I’m giving
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it together it’s in my blog post right
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the Google that how long did I write
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that how long ago 2015 December yeah it
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was quite a while ago why am I going
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through the patent for the patent actual
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absolutely and I don’t want people man
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who’s gonna catch you it and apparently
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not minister I’m not I am NOT a guru I
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am NOT a ninja not an expert I’m not a
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young lady I don’t even consider myself
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in this he oh my god knows how to rank
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stuff and and I’m really good at
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predicting where Google is going and so
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because I spent so much time on the
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patent and so my first advice to you is
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relax I mean there’s no way that you can
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recover your rankings right away you
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have to give it you have to give the
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dust time to clear once it clears then
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you can start taking you start to try to
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remedy the situation by applying your
12:06
all of your knowledge and expertise in
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the matter but right now this is
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absolutely if you’ve lost rankings at
12:15
heart just let it go let it go until
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you’ve cleared that the time period or
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Google is watching and trying to catch
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you and whatever it is that you do once
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that’s gone then you can go ahead but
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again I’m like bradlee man I’ve moved
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away from for most of the stuff that can
12:32
hit me unless I’m just testing and the
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stuff that I’m testing right now it’s
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all inside Google my business listing in
12:39
G sites and drive stacks at me you know
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what you know what I do yeah so and
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that’s our protective shield rule it’s
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like our SEO shield our protective
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shield
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what guard says against Google believe
12:53
it or not it says if harbor is reloaded
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Academy and why it works so well because
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everything gets filtered through that
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though I don’t know I haven’t seen it I
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my client would have been calling me all
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of last month if they had seen anything
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and no I haven’t heard anything haven’t
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seen anything I even checked I just
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wanted to check that a website that
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usually often gets affected by
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algorithmic changes and I don’t see it
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so I’m sorry I’m not I mean that’s
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that’s what I’m saying I didn’t see this
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either and um it’s like I said there’s a
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few of my clients actually recently took
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a significant bump in rankings across
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many different keywords to now but it
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just so happens it’s probably not
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coincidental either that those are the
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same clients that I’ve started applying
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the local GMB pro method to so it’s very
13:47
likely that that had an effect on it as
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opposed to this actual update that
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you’re talking about so yeah I just scan
13:53
through one of those articles you know I
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agree with mark 100% that the first
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thing you need to do if you were
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affected by it is to be patient because
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if you get in and start screwing around
14:04
with stuff remember guys a lot of the
14:05
times when Google makes a significant
14:08
update to the algorithm there is uh like
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a period where it’s more intense
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initially right and then they end up
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figuring out all the different things
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that got upset and the anomalies that
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occurred that were unintended
14:22
consequences from their algorithm update
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and then they start to roll things back
14:26
and fine-tune that update to you know
14:30
relieve some of the unintended
14:32
consequences right to kind of alleviate
14:34
some of the problems for site owners and
14:36
things cuz remember they get a ton
14:37
of complaints come rolling into from
14:39
people that were supposedly playing by
14:41
the book but still got affected by an
14:43
algorithm update and so again I you know
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over the course of my career I’ve seen
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this countless times now where a
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significant update occurs and a bunch of
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stuff happened you know people a bunch of
14:55
people’s sites tanked and over the
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course of a few weeks to three weeks
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four weeks sometimes you’ll start to see
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a lot of the algorithm like the the
15:06
collateral damage starts to resurface
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right it starts to come back up and
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start to rise back up in the SERPs this
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this you know results because Google
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starts to fine-tune that algorithm
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update to
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you know alleviate or redeem some of
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those lost rankings that really didn’t
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deserve it and I’ve seen that again and
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again and again so I agree with Marco be
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careful
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be patient try to decipher trying to
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figure out over over the course of the
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next few days a couple weeks and
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apparently it sounds like it’s happened
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for you know it’s been a period of time
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already and you know if you’re if you’re
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somebody that’s following a lot of
15:39
traditional SEO practices then there are
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others that will
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figure a lot of that stuff out one of
15:45
the best blogs I found for this kind of
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stuff guys is the cognitive SEO blog if
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you guys aren’t familiar with that I
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highly recommend you go check it out I
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always say his name wrong see the Rabb’s
15:56
an or as van at cognitive SEO and let’s
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just go take a look at his blog real
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quick and for anyone else wondering just
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I just do a search in Google for the
16:07
Google dance explaining and look for the
16:09
semantic mastery blog and you should be
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able to pull it up we should be near the
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near the top for the Google dance
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explain yeah it’s still there I would
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take a look at this blog guys I’m not
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saying he I don’t know if he
16:25
specifically posted about or if they
16:28
posted about that update I would check
16:31
into this blog it’s a great blog also
16:33
they’ve got some really good tools I
16:35
know a lot of people use link research
16:37
tools but I liked I always like
16:39
cognitive SEO better as far as if you’re
16:41
trying to do penalty recovery work I
16:43
don’t do that kind of work anymore it’s
16:45
– it’s too much of a pain in the ass so
16:48
and again I don’t really worry about
16:49
that stuff so much anymore I mean
16:51
occasionally I still do catch a slap of
16:53
some sort but it’s it’s very very rare
16:55
anymore
16:55
so anyways so I couldn’t give you more
16:59
information on that Mauricio it’s not
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something I’ve experienced any negative
17:02
effect from if I had I would have more
17:04
data for you or more information I mean
17:06
Don he was a winner earlier this week he
17:09
was one of the people that we said we’d
17:11
sent a t-shirt to or something correct
17:13
yeah I think it was a hat or something
17:17
yep what’s up Don he says purchasing
17:21
local GMB Pro was an obvious no-brainer
17:23
while I’m going through the training I
17:25
want to test the method to revive some
17:27
old lead gen contractor properties that
17:28
I just let die
17:31
that’s this is a great opportunity to do
17:33
that because I’ve got a couple of lead
17:35
gen properties that I never fully
17:37
completed either that were verified GMB
17:39
profiles that I’m gonna be applying this
17:41
to because again it does it’s not going
17:43
to require all the traditional SEO stuff
17:45
right for me to be able to start
17:47
generating leads so once my VA that I
17:49
just trained
17:50
she just started full-time this week on
17:52
doing the post I’m gonna I’m gonna start
17:55
adding additional clients to her you
17:57
know or lead-gen properties for her to
17:59
do this for for me as well and I’m gonna
18:01
be including some of those leads in
18:02
properties so you and I’d Don probably
18:04
be in the same boat as trying to revive
18:07
lead gen properties with just the GMB
18:09
pro method it should work it should work
18:11
great so I’m anxious to see what happens
18:13
he says I have a lead gen brand with two
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locations that have been verified at the
18:17
UPS stores back when that was a thing
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yeah right both locations have tons of
18:21
citation built in I check GMB insights
18:23
and they both are showing up and map
18:24
search occasionally considering you guys
18:26
still verify Pio boxes is there any
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foreseeable reason not to use an old
18:30
verified UPS store address I would try
18:32
it dawn you know I wouldn’t spend a
18:34
whole lot of time on it but what I would
18:36
do remember if you’re using a post
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scheduling app which I recommend send
18:43
about right now however as we just
18:45
mentioned or as Marco just mentioned
18:47
we’re gonna have our own posting app
18:48
available very soon maybe even my launch
18:53
time next week is that correct that’s
18:56
right we won’t have the the RSS feature
18:59
going in but we can definitely pull an
19:02
RSS going out okay it’s gonna be awesome
19:07
yeah oh yeah and guys the the stuff that
19:10
we’re developing into that our GMB post
19:13
posting app which will allow scheduling
19:15
and all that kind of stuff we’re
19:17
developing things into it that integrate
19:19
specifically with our other products
19:21
right so for example syndication
19:23
networks and stuff like that so there’s
19:24
a reason why we’re developing and it’s
19:26
not just you know because sin doubles
19:28
good on its own and I know there’s
19:29
probably some other ones out there I’m
19:31
just using sin double right now our
19:32
develop so just to let you know what I
19:36
would do is go ahead and schedule a
19:37
bunch of posts on like often keep your
19:41
frequency of publishing really high for
19:43
a UPS store Vera
19:44
GMB profile because I noticed that
19:47
typically those do get like basically
19:50
ignored by maps because I had a few of
19:53
them in the past too but when they kind
19:55
of caught on to that stuff which I don’t
19:56
I can’t imagine YPO boxes still work so
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well because they do I don’t know why
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but ups stores typically for me all of
20:02
those tanked but if you have one and you
20:04
want to test to see if you can revive it
20:06
I would just schedule a whole bunch of
20:07
posts and now since you bought the the
20:10
the course I just uploaded training
20:12
today process Docs for how you can
20:15
scrape a whole bunch of images really
20:17
quickly risa auto crop and resize them
20:20
so that they will will be accepted by
20:22
GMB posts they’ll be the right
20:24
dimensions the right sizes you can
20:26
rename them key words you strip the EXIF
20:28
data when you scrape the image and then
20:30
you add exif data using GS setter which
20:32
is a free software so all that training
20:35
has been added to the course today you
20:37
can go in and check it out and I you
20:38
know that’s something that you can do to
20:40
scrape a bunch of bulk images and
20:42
schedule a whole lot of posts and see
20:43
what you can do to revive that by the
20:47
way let me know how that goes I’m
20:49
curious just uh you know I’m gonna be
20:50
doing it too but I’ve got so much other
20:52
work on my I don’t know what I’m going
20:54
to get to it so let me know how it goes
20:56
done you know what Brandi I Google kind
21:01
of recycled and they let you get away
21:03
with stuff that you used to look for
21:05
awhile they won’t and then for awhile
21:07
they will I went in I went in ahead and
21:09
verified on us a UPS box uh-huh
21:15
I got one I use store box and I’m using
21:19
it and I don’t care it’s where I eat
21:21
that really like you just did that
21:24
recently and it accepted it yeah yeah
21:27
Wow
21:27
and so on follow the training although
21:32
the training as far as how you optimize
21:34
to make it look as legit as possible
21:37
guys I’m gonna go ahead and give this
21:40
with that that’s one of the keys you
21:42
have to be transparently cool if you try
21:44
to off you skate and and try to get away
21:46
with a whole bunch of garbage in in that
21:50
it’s the Google ecosystem then it’s
21:53
likely that will not pay attention to
21:55
don’t know it’s garbage but if you
21:58
if you really transparent and if you’re
22:01
really careful with that entity and
22:03
showing Google that this is a real it’s
22:05
about a real thing on the web it’s from
22:10
there it’s like okay not at all I have
22:12
to do is follow the plan we always set a
22:15
plan for right a way on how you build up
22:18
on on how you you set up your
22:19
accommodation and so that’s all I can
22:21
give for free but you know catch us in
22:24
in a future webinar and we’ll be adding
22:27
a whole bunch more training as I said
22:30
I’m doing I’m going to do update
22:31
webinars because it’s going to need it
22:34
so there’s a lot of things coming and
22:36
I’m looking forward to seeing how this
22:38
works because that’s that’s kind of you
22:41
know national the idea that I’m looking
22:43
forward to him letting us know about
22:45
local yeah and so last part of that dawn
22:48
is Marco mentioned you know one of the
22:51
things you can do besides just what I
22:53
mentioned with the dub you know posting
22:56
real with a high frequency of publishing
22:58
to that listing to try to revive it is
23:01
to show Google that it’s a you know a
23:03
real business besides that it’s verified
23:05
G&B; there’s some other things you can do
23:07
very simply like for example by the G
23:11
suite account for that for that brand so
23:13
that’s five dollars a month basically if
23:15
you can have jefes anything that you can
23:17
do to add a billing to Google where
23:19
you’re paying Google even a small amount
23:20
you could do G suite account five
23:23
dollars a month or you could set up a an
23:25
AdWords account for that for that
23:26
company that business right under which
23:29
should be obviously owned by a separate
23:31
Google profile or persona right and so
23:33
you can set up an AdWords account and
23:35
run some YouTube ads with a dollar a day
23:37
budget or something like that or 50
23:39
cents a day budget or something like
23:40
that to run some YouTube ads with links
23:42
that point back to you know your Google
23:44
Maps listing or GMB post URL for example
23:48
and anything that you can do to add some
23:50
you know verification and a billing
23:53
billing you could buy Google Drive like
23:55
upgraded storage right for Google Drive
23:57
for that account and that’s only I don’t
23:59
know a few bucks per month or something
24:01
like that anything you can do like that
24:02
would help right sending traffic to the
24:05
post that’s different that’s something
24:06
else that could also help so there’s a
24:08
lot of things that you can do there but
24:09
just just you know again all we’re going
24:11
to be
24:12
a lot more of this stuff in the training
24:13
so just keep in mind that we’ll be
24:16
talking about more of that as the I add
24:18
more and more training to the course ok
24:22
Dan’s up he says I wanted to know what
24:23
link patch package from SERP space you
24:26
would recommend to powerup a syndication
24:28
network tier one ring for a money site
24:29
as well as what package to power up a
24:31
recent Ras DAC and site recently
24:33
purchased they are both for local dry
24:34
cleaner well typically Dan what I do
24:37
I’ll be honest is I always just start
24:39
off with the smallest package you know
24:42
but I end up getting the tier 2 links in
24:43
the GS a blast and all that behind it
24:46
but usually for the especially with an
24:48
with a newer network or drive stack
24:50
either one drive stacks a little bit
24:53
different you can go more aggressive
24:54
Marco can attest to that
24:55
but with this indication networks I tend
24:57
to go with just the first like the
24:59
lowest level of link building packages I
25:02
don’t I don’t buy them directly from
25:04
surf space because I have a direct
25:05
connection to our link builder you know
25:07
and so I just submit my orders to him
25:09
and he has a custom package for me that
25:12
I submit every time I have a new you
25:14
know syndication networker client or
25:16
whatever a lot I do it for press
25:18
releases and everything now and so I
25:20
just send him something say hey look I
25:21
need this link building package and
25:23
basically what it is is like the lowest
25:24
level tier 1 link building package but
25:27
it’s got a whole bunch of tier 2 and
25:28
tier 3 links slams behind it and so I
25:31
know hernan’s method works has worked
25:34
really well for us for the last couple
25:36
of years for trying to treat your tier 1
25:38
properties you know nicely with link
25:42
building you don’t want to throw kitchen
25:43
sink spam at him and so you know hernán
25:46
had a formula it was working really well
25:48
and I don’t know if it was turn-ons for
25:49
you or formula or daddy or link building
25:51
managers formula and he just knew it or
25:53
not if you’re still on you can clarify
25:54
but we said something like yeah like 75
25:58
to 125 tier 1 links like high quality
26:01
contextual links per wetsuit auto
26:03
property or something is that right yeah
26:05
it’s something like that it was like
26:06
yeah it was like between yeah 75 to 100
26:09
to 120 you know you want to keep it like
26:11
nice and easy and really high filter web
26:15
2.0 properties that was that that was
26:17
the whole thing and then you can you
26:19
know you could do something like a
26:21
couple thousand
26:24
on the second tier and then I’m not a
26:25
couple thousand and the thirty-year so
26:27
that’s what we that’s where we gave
26:29
daddy actually to develop and Kiki came
26:31
up with something really good yeah those
26:33
were the instructions
26:34
didya has hundreds of thousands of web
26:39
2.0 that are aged and categorized and so
26:44
you get a lot of relevant you get a
26:46
relevance push also when you do it that
26:48
week because he does the tiered link
26:51
building but everything that he does is
26:53
going to provide relevance along with
26:55
that link juice and everything else
26:57
that’s added dan if you give you contact
27:00
subspace in contact the video I think is
27:04
always on live chat and so if you go
27:07
there he’ll take care of or whatever it
27:09
is that you need and just let them know
27:11
this is this is the t-one properties and
27:14
these are the dry stack properties and
27:18
daddy will know exactly yeah you can and
27:22
that’s that I just I logged in to surf
27:23
space guys to show you because this is
27:25
this is pretty much the package that I
27:27
use what I’m showing you on the page
27:28
right now I’ll zoom in a little bit but
27:31
and I you know it’s it’s it’s gonna cost
27:34
you you know 200 bucks but it again this
27:37
is this is pretty much the only one that
27:39
I use guys for for my stuff and in and I
27:42
only do it once you know when I need it
27:44
really so I do it one time upfront
27:46
whenever I get like a syndication
27:47
network for a new client or a new site
27:49
that I put throw up
27:50
you know I launch or whatever but this
27:53
is the one that I do I just use the
27:55
lowest amount of contextual web twos as
27:57
tier one then I do the lowest amount of
27:59
contextual web twos as the tier two and
28:01
then I do the fifty thousand which is
28:04
the lowest amount of tier 3 which is GSA
28:07
spam and so it like I said it it’s it’s
28:09
I know it’s two hundred twenty dollars
28:11
but it’s it’s all that I do and then I
28:14
usually only have to do that once maybe
28:16
twice per year you know occasionally
28:18
maybe once every quarter for stuff
28:20
that’s a little bit more competitive or
28:22
if I notice something starts to slip a
28:24
little bit in rankings but typically
28:26
remember guys it’s just to really boost
28:28
that tier one network up so that
28:30
whenever you’re as long as your content
28:32
marketing blogging right your blogging
28:33
and you’re using that syndication
28:35
network consistently every time you pose
28:38
and it gets pushed out to those tier 1
28:41
properties they’re gonna basically
28:44
benefit from all that link juice that’s
28:46
running in from these thousands of links
28:48
that are pointed at you know funneling
28:50
down to those so remember it’s about
28:53
with page a nation for example like on
28:56
your three blog sites you’ve got blogger
28:58
tumblr WordPress and you may have more
28:59
but those are the three primary blogging
29:01
sites within the tier 1 Network those
29:03
have a blog role on the home page and
29:05
depending on your settings typically
29:07
they’ll page n8 post will page and they
29:08
rights to push off page 1 and go to a
29:10
like an archive page with 10 posts or so
29:14
again you can usually change that in
29:16
settings but let’s say that you know
29:18
you’ve got all this link juice running
29:19
home to your home page the profile the
29:21
the home page URL of that blog then
29:24
whenever you post your your your main
29:26
money site and it’s indicates out you’re
29:29
gonna have all that link juice that’s
29:30
funneling at that home page coming
29:32
through that internal link from that
29:33
post pointing back to your site now
29:35
eventually when it pushes off page 1
29:37
yeah you lose that but you should have
29:38
10 other posts right that are pushing to
29:40
other parts of your site and so what I
29:43
like I like I said that’s why it’s not
29:44
something guys that I do a whole lot of
29:46
like the link building to my network
29:48
properties it’s something that I usually
29:49
do immediately write it well not
29:51
immediately but soon after I start
29:53
syndicating regularly to my network and
29:56
then again I’ll probably boosted maybe
29:58
once per year so it ends up you know I
30:01
end up after the initial link building
30:03
package I usually end up doing it about
30:05
one more time every year unless I have
30:08
something that’s particularly
30:10
competitive and I need some additional
30:12
results but combined with all the other
30:14
stuff that we do like the Ras Drive
30:16
stacks the local PR Pro method now which
30:19
you know using press releases
30:20
essentially and obviously now GMB Pro I
30:23
haven’t really needed to do a lot of
30:25
additional link building past that and
30:27
that first a lot of additional link
30:30
building past that first batch of links
30:32
that I buy once I launched the new site
30:34
the new brand okay so hopefully that
30:36
makes sense okay I built the site over
30:41
four months ago I was wondering why no
30:42
anchors were showing up whatsoever yet
30:43
and you might get a kick out of this but
30:46
I had the reading settings set to
30:47
discourage search engines from crawling
30:49
oh wow can you believe it I had done a
30:51
fair amount
30:51
curated blogpost I was dumbfounded with
30:53
lack of ranking sometimes we need to
30:55
pull our heads out of our behinds yeah
30:57
that happens I’ve had that happen before
30:58
but if you have search console then if
31:03
you if you added search console to the
31:04
site a lot of times you’ll get severe
31:06
indexing issues like notification or
31:08
warning from search console from that
31:11
happening also if you ever go into the
31:13
site like you have SEO plugins a lot of
31:15
the SEO plugins will give you a warning
31:17
like Yoast does I know ultimate SEO does
31:19
they’ll put a warning banner across the
31:21
top of the site on the admin area that
31:23
says you know severe SEO problems
31:26
detected or whatever so but yeah that
31:30
sucks Tim no go ahead sorry about that
31:33
but it should also be part of his
31:35
process locks that he turns over to v8
31:37
so that the VA is always behind him
31:39
protecting quality no yeah yeah it has
31:42
to be there sometimes you just forget
31:44
yeah I mean we are all human they all
31:46
make mistakes so Josh was up he says hi
31:49
there next is getting the ROI so Google
31:51
Drive plus Google side Plus Twitter SEO
31:54
profile in my battle plan
31:55
awesome I’m currently learning the
31:57
system setting up my syndication network
31:59
for my blog and YouTube channel okay
32:00
when uploading to the data to search
32:03
space I have questions do you set up one
32:05
for your three pack of keywords or just
32:07
one keyword I’m not sure what that means
32:11
you set up one for your three pack of
32:14
keywords or just one keyword I’m not
32:16
sure what you mean Joshua if you have a
32:18
specific question that like you know
32:20
what would be helpful is to contact
32:22
support at subspace comm and you know
32:26
provide this along with maybe a
32:28
screenshot showing like which section of
32:32
the order form that your question you
32:33
have the question about because like I
32:35
honestly don’t know what you’re talking
32:36
about right here and it forgive me it’s
32:39
probably because I don’t actually order
32:41
through search space again I have direct
32:42
connection to our builder team so I just
32:44
place orders via CSV or a spreadsheet so
32:47
that made you guys know what he’s
32:49
talking about here anybody it could be
32:52
that we’re asking no but it says it
32:54
explicitly I believe that you need 50 or
32:57
more keywords isn’t the category that
33:00
he’s not seen then there’s so many
33:01
things that I’m not really sure
33:05
I have to go through the actual order
33:06
process with files and stuff so on the
33:09
file you can upload what images and
33:11
articles work best any examples one of
33:12
these pages look like for uploading
33:16
again I’m assuming you’re talking about
33:19
buying
33:20
well maybe not is he talking about our
33:22
YS drives tax or syndication networks
33:24
not stuff I can only take guesses as to
33:29
what you’re asking here man so I
33:30
apologize if you can like I said just
33:32
contact support at subspace comm and
33:34
they’ll get you sorted just be a little
33:37
bit more specific as to what it is I
33:38
think you’re talking about this now not
33:39
syndication networks but again I don’t
33:42
know just contact support don’t figure
33:45
it out for you yeah if you need to use a
33:47
tool like screenshots really help like
33:49
it’s something or submitting you know
33:50
letting them know if maybe something is
33:52
messed up take a screenshot or you know
33:53
use something like loom and send in a
33:55
video if you think something’s wrong but
33:57
yeah otherwise just contact them
33:58
directly and they’ll be able to sort you
34:00
out yeah get the intent and if they need
34:03
to talk to me that then they’ll contact
34:05
me for direction and I’ll give them
34:07
direction that’s how we’re be need to
34:11
get with them to see if they can solve
34:12
it rather than trying to solve it here
34:15
because it’s not clear maybe it’s us we
34:17
would does not understand it yeah yeah
34:20
it’s likely that I’m just not
34:22
understanding the question that’s that’s
34:23
the problem
34:24
Josh for your second and excuse me the
34:27
the last two questions in your overall
34:29
question yeah
34:31
the keyboard research is it well hold on
34:34
before I put my foot in my mouth Marco
34:36
is our keyword research package is that
34:40
what he’s referring to here or is this
34:42
just the add-on for keywords for the our
34:44
YS stack where are you I’m Chuck I’m
34:47
kind of the aren’t where you are right
34:49
here where he talks about instead of
34:52
going after national SEO terms I thought
34:53
whatever he says if I purchased the
34:55
keyword research for $97 can they take
34:57
that in an account is that keyword
34:59
research from our keyword recently
35:01
absolutely you know it’s not very
35:03
research girl it is her no no this is
35:06
Dessen and Aria
35:09
but Jason does the keyword research like
35:11
you thought right or suggest Pro Google
35:15
Adwords answer the public
35:19
but you know that powers dispro you’re
35:21
going to get hundreds of keywords and
35:23
variations Google Trends you’re going to
35:26
get whatever is trending at that time
35:28
Google Adwords you’re going to get the
35:30
average for the past twelve months and
35:33
then yeah we Hoover suggests
35:35
Hoover suggests is also going to give us
35:37
so you’re going to get all of that
35:39
relevance packaged in a nice neat way
35:42
now we’re not offering for research girl
35:44
yet yeah okay that’s what I thought
35:46
that’s what I started to say was was
35:49
what it was I’m glad I did because the
35:51
last question is there a silo structure
35:53
package that we can buy when we launch
35:56
that service which would be really
35:57
in-depth keyword research like based
36:00
upon jeffrey smith’s SEO bootcamp
36:03
training like and if you guys haven’t
36:05
been through that training it is by far
36:06
hands down the best like the most
36:08
comprehensive on page but keyword
36:10
research training i’ve ever seen and we
36:13
Marco trained a VA to go through that
36:15
process and it’s an extensive process
36:17
but it comes back with silos keyword
36:20
stacks for silos like all kinds of stuff
36:21
so that’s something that’s coming out
36:23
eventually hopefully sooner than later
36:25
because Marco’s got our trained and
36:26
ready to go we just have it has set up a
36:28
set it up yet so it’s actually a
36:31
variation of Jeffrey Smith’s training
36:33
along with Network Empires last keyword
36:36
tool along with some other so you get
36:40
like what did you get Adam like nine
36:42
tabs worth of keyword research plus the
36:44
one tab where everything’s put together
36:46
nice and neat into silos and supporting
36:48
and all that good stuff yeah definitely
36:51
again with going back and forth with you
36:52
on that and making it even better so
36:54
yeah that’s I think it was yeah the
36:57
supporting tabs and then the tab broken
36:59
down with the silos and then you can go
37:01
into like buyer intent stuff and not you
37:03
can it was there so yeah it’s pretty
37:05
sweet as far as being like here’s the
37:08
niche I’m interested in then drilling
37:10
down and not having to spend you know
37:11
days on that yeah because if you try to
37:15
implement the keyword research methods
37:17
from Jeffrey’s SEO bootcamp like it
37:20
takes hours and hours and hours to go
37:23
through all that and then like discover
37:25
all those keywords and organize it all
37:27
and you know it really does it’s so much
37:29
work but once you’re done you’re done I
37:31
mean you litter
37:32
the blueprint for as far as keywords
37:34
aiming of a site that is you know just
37:38
massive can it can it can work really
37:40
really well like your on page will be so
37:43
strong if you can optimize for the
37:45
keywords that we that she develops
37:47
through that that process so Jennea says
37:50
hey fellas good to you oh yeah I’m heard
37:52
from you in a bit man I’d to have you
37:53
here a quick question about reviews
37:55
Bradley how do you collect reviews for
37:57
your lead gen company’s persona based it
37:59
is hard to find out which leads hire my
38:01
contractor without calling all of them
38:03
can you share the process yeah well what
38:06
I do is I have some of my contractors
38:08
ask for reviews of the and they’ll just
38:11
submit a business card that I have that
38:13
just sends them to the actual Google
38:15
Maps listening for that lead gen
38:16
property even though it’s not you know
38:19
depend remember guys I brand most of my
38:21
lead gen properties after the company
38:23
that’s servicing those leads now right
38:25
so I might set it up with a generic
38:26
brand to begin with but that but then as
38:29
soon as I have a service provider in
38:31
place which usually now I have a service
38:33
provider before the site’s even built
38:35
because again it’s you know I’ve it’s up
38:38
I don’t have to typically I’m not going
38:41
out and creating sites first and then
38:42
backing into a certain like finding a
38:44
service provider anymore because I’ve
38:45
got people that call and ask you know to
38:48
have lead gen sites built so it’s a
38:50
little bit different if you have
38:51
something that’s all like generic Jennea
38:53
then it you know obviously you’d have to
38:56
explain to your contractors or to
38:58
whoever’s you know what I’m not I can’t
39:00
assume that they’re all contractors but
39:02
your lead gen buyers right that they
39:05
could you could have them submit to
39:07
their customers something you know ask
39:10
their customers to go leave a review on
39:12
the site that they found them from right
39:13
and you could provide them with
39:14
something for that like a QR code or
39:17
business cards with QR codes and a URL
39:19
on it you know there’s several things
39:21
that you can do to help facilitate that
39:24
you know that’s one way to do it
39:26
you can also spam reviews guys I mean
39:28
look I’m going to tell you that you know
39:30
I’m
39:35
you
39:38
that’s for you decide not for me to
39:40
decide I’m saying I’m not opposed to
39:42
doing that be careful with it you know
39:44
certainly be careful with it but you can
39:46
do that too and there’s some products
39:47
out there that will allow you to spam
39:49
reviews kind of an automated fashion but
39:52
remember those are always that always
39:54
you always run the risk of having an
39:56
account terminated if you are spamming
39:58
reviews so just keep that in mind so you
40:01
got to be careful about that okay
40:04
so for me like I said I don’t and in our
40:07
I also because the lead gen properties
40:10
are all in my you know they’re my
40:12
properties when we get webform
40:16
submissions so when somebody submits a
40:18
contact request form from one of the
40:19
landing pages then that those get copied
40:22
to me and so I will typically follow up
40:25
with emails via you know lead like
40:27
contact customer emails that came
40:29
through my lead gen properties and I’ll
40:32
follow up when I find out for my
40:34
contractors if the job was completed if
40:36
they bid on the job and they got it and
40:37
they completed the job then I’ll find
40:39
out whenever I get paid for my
40:41
contractors we usually have a brief
40:42
discussion as to you know what leads
40:44
were successful which ones weren’t that
40:46
kind of stuff and and I’ll find I’ll
40:49
email them if it was through the webform
40:51
the initial contact or because remember
40:53
a lot of this stuff is done via phone
40:55
and we never even get their email
40:56
address but if I do have their email
40:57
address then I will send out an email
40:59
say hey thanks for your interest in
41:02
whatever company name we would really
41:04
appreciate a review and I’ll send out an
41:06
email and probably maybe two or three
41:08
out of ten emails that I’ll send out
41:10
will end up getting a review and I’ll
41:11
set you know send the link directly to
41:13
the Google Maps page or Yelp or Facebook
41:15
from there which by the way just as a
41:17
quick aside guys from now on for new
41:20
businesses I’m not even going to get a
41:24
Yelp page and I know that sucks because
41:25
there’s a lot of traffic and Yelp but I
41:28
am so over Yelp and the the fact that
41:31
they just non-stop harass like any
41:33
client that I put in to Yelp like they
41:36
just non-stop call them over and over
41:38
and over again trying to sell them
41:39
advertising and because I’m listed on so
41:42
many lead gen properties with phones
41:43
like you know my dispatch center because
41:46
I have everything that I control go
41:48
through a call center I use answer
41:50
connect
41:51
komm they’re great I’ve been using them
41:52
for years and um my call center like it
41:55
they literally get hammered all the time
41:58
with the out calls and it just it drives
42:00
me up a wall because I pay for those
42:02
calls all the time and I’m talking about
42:04
guys this is no joke anywhere between
42:06
ten to fifteen calls from Yelp
42:08
representatives per week per week think
42:11
about that three to five calls per day
42:14
like it’s insane it’s absolutely insane
42:17
I can’t stand Yelp and every single time
42:19
I end up talking to them because
42:22
sometimes I’ll see the same Yelp rep
42:24
call like six times in two weeks it’s
42:27
like three times a week you know and
42:28
finally I’ll call them back and tell
42:30
them to stop stop effing spamming my
42:32
dispatch center we’re not interested you
42:35
know what I mean
42:36
and it’s always the same pitch from then
42:38
they always say the same thing well we
42:40
see that you’ve got multiple locations
42:41
and I’m your new Yelp rep they always
42:44
say that I’m your new Yelp rep and I
42:46
just want to go over how your listings
42:48
not getting as much exposure as it could
42:50
it’s the same pitch every time and every
42:52
time I get mad and tell them I’m not
42:54
attacking you personally but I hate your
42:57
company and in their methods you know so
43:00
anyways I’m just that was just a quick
43:01
aside because I wanted to say if you
43:03
guys are doing lead gen stuff highly
43:05
recommend don’t use Yelp even though you
43:07
can get traffic from it you’ll get a
43:09
ton of just spam calls guys from
43:11
them okay avoid it and if you’ve got do
43:15
your clients a favor your noot like any
43:17
new clients that you sign up if they’re
43:18
not on Yelp don’t recommend it you know
43:21
what I mean because they will get
43:23
hammered they will literally get
43:24
hammered with calls Sam what’s up buddy
43:27
says quick question can Google search
43:29
results for non-local search terms vary
43:30
by country I’m traveling right now I
43:33
noticed some changes in my rankings yes
43:35
absolutely
43:36
Sam it can it can vary by country can
43:39
vary by literally you know like
43:43
neighborhoods you know what I mean like
43:45
especially if you’re on mobile like it
43:47
can vary just because you moved your
43:49
you’re 20 miles away like if you got you
43:51
know what I mean so like yeah absolutely
43:52
the the SERPs change based upon IP
43:55
location that that happens often that’s
43:58
why ranked trackers just aren’t working
43:59
nearly as well as they used to guys are
44:01
not nearly as accurate as they used to
44:02
be because searches are so much
44:05
more localized now based upon the
44:07
searchers location you can literally
44:09
walk around the block and get like four
44:12
different yeah results on the search if
44:16
as long as you’re not logged in if
44:17
you’re logged in and everything’s going
44:19
to be the same because Google is giving
44:21
you results according to your
44:24
preferences rather than your location
44:25
but if you sign out going carnita your
44:29
mobile device and you start walking
44:30
around you’ll see different results for
44:32
the same search part yeah yeah that’s
44:37
why I said like local search results are
44:39
becoming so much more localized now
44:40
based upon search relocation and also
44:44
search or preferences that’s kind of
44:46
what we’re talking about with the local
44:47
GMB Pro webinar the other day when I was
44:49
talking about you know how I think this
44:51
is working again this is just my my
44:54
assumption as to how the GMB Pro method
44:56
is working so well the end of like
44:59
regardless of three pack rankings
45:02
whether you’re ranking in a three pack
45:04
or not like again ranked trackers may
45:06
not show that your business is ranking
45:09
in the three pack yet if you’re applying
45:11
the GMB Pro methods you could be getting
45:13
a ton of calls and you can see right and
45:15
insights how much activity your Maps
45:16
listing is getting even though the the
45:18
rank tracker might not show it and so
45:20
how does that happen like how is that
45:22
possible well because from mobile
45:24
devices which is where the bulk majority
45:25
of traffic comes from from apps now from
45:28
from this method that we’re talking
45:29
about people are getting like
45:31
individualized results search results
45:34
and it’s very it’s it’s crazy like again
45:37
I don’t have any any proof of that but
45:39
there’s really no other explanation that
45:41
I can think of and so that’s my story
45:42
I’m sticking to it for now so okay cool
45:46
we’re almost done guys let’s see Jeff
45:49
Carly says GMB Pro member what is your
45:50
favorite way to prove the system to new
45:51
potential clients what I would do Jeff
45:54
is um you know pick a business if you
45:57
have your own for example you could use
45:58
that to start with or pick a existing
46:01
client if you have one already and you
46:03
could apply this method to it even if
46:05
you can’t sell them on it which you
46:06
should be able to tell them you’ll do it
46:08
for free for 90 days right and just say
46:10
look I I want to use you as an example
46:12
and or don’t even say use them as an
46:15
example say I want to show you how well
46:17
this service works and say you’ll do it
46:19
for
46:19
sixty days 45 days whatever just say
46:22
look I’m gonna do this for you set it up
46:23
and get some results for them and use
46:26
their insights from the GMB dashboard
46:28
use their insights to be able to show
46:30
that you know like the kind of results
46:32
that you can achieve so take some before
46:34
screenshots take some during screenshots
46:37
like you know at week to week for week
46:39
six and then by that time you should
46:41
have significant change in results that
46:44
you can show and you can use that as an
46:46
example again start with your own
46:47
business first am i doing it for my own
46:50
marketing agency no I’m not because I
46:53
got a ton of clients already that I’m
46:54
doing it for it you know what I mean so
46:55
but if I’m just saying def I don’t I
46:58
can’t I don’t know what your situation
46:59
is so start with either your own
47:02
business or a client that you that you
47:04
like that you want to sell this to this
47:06
is a service to and say look I’ll do it
47:08
for free for you know six weeks or
47:09
something like that to show you results
47:11
and at the end that six weeks if you’re
47:12
happy with the results we can talk about
47:14
continuing it for you know for for a
47:17
price obviously and that would give you
47:19
the the chance to test the method
47:21
yourself prove that it works to yourself
47:23
and then you’d have a portfolio
47:24
basically a case study that you could
47:27
show to potential clients prospects
47:29
right what are your thoughts guys I know
47:32
you probably have a different angle
47:33
no no that’s perfectly good but I could
47:35
also say that you can just take the
47:37
angle of making it activity bit based
47:38
like you have them like some other
47:40
people have that we were we’ve gotten
47:42
testimonial well going a pidgin to the
47:44
climate as a service rather than that
47:48
trying to pitch the person on the
47:52
results that they’re going to get you
47:53
make an activity base will you do
47:55
optimization and post as a byproduct
47:58
then what they’ll see is that activity
48:01
and those goals start coming in and then
48:04
you could concentrate on okay so after
48:07
so much time what we’ll do is we’ll go
48:10
and if you want to go on online pay per
48:13
call basis or however you want to do it
48:15
if you want to switch it or if you want
48:16
to just keep it I don’t know five
48:18
hundred dollars a month for Google my
48:19
business optimization and the
48:22
maintenance and posting and videos and
48:26
and whatever and then have them do all
48:28
the work yeah yep
48:32
Roxanne’s up she says if I’m trying to
48:34
rank your local site will customers be
48:36
searching keyword plus city or just
48:37
keyword and will the site be seen in the
48:39
city because of location
48:41
well Roxanne I mean yes people will
48:43
search both ways it really depends on
48:45
first of all the individual but second
48:47
of all like what type of device they’re
48:48
on most people on desktop or laptop are
48:51
gonna search keyword plus city or city
48:53
plus keyword right some sort of
48:55
combination of a keyword plus a local
48:58
modifier but that’s not always the case
49:00
but typically that’s what you’re gonna
49:02
see is on desktop laptop people will
49:04
search that way but for mobile they
49:05
don’t Moe will happen typically with
49:07
with mobile guys people will start to
49:09
search a keyword and autosuggest will
49:11
suggest a localized keyword based upon
49:14
their location and they’ll tap through
49:16
they’ll just tap the autosuggest
49:18
query search query which lot of the
49:21
times will contain the keyword so you
49:24
know and it’s not always the case but a
49:26
lot of the times will contain the
49:27
keyword so you
49:28
I absolutely still optimize for keyword
49:32
plus location modifier okay that’s how I
49:35
optimize and in the thing is with
49:38
localized searches again even if
49:40
somebody does just search the broader
49:41
keyword without the location modifier if
49:43
your site is doing well for that keyword
49:46
in that location and they’re like
49:48
literally physically located in that
49:50
area then yeah you should pop up for it
49:52
anyways there is some differences there
49:54
you know again I doesn’t doesn’t mean
49:57
you’re always gonna pop up you might
49:59
rank for the keyword plus the local
50:00
modifier and not rank for just the
50:02
broader keyword or maybe it’s ranked a
50:04
little bit lower or something like that
50:05
but typically you will be able to to
50:08
capitalize on any search within those
50:11
those parameters right that with
50:12
somebody in that location with the
50:14
search and for that keyword and it says
50:16
it seems the keyword plus city has
50:18
really low search well maybe according
50:20
to what though
50:21
according to Google’s keyword planner
50:22
that’s not accurate anyways guys those
50:24
are just like kind of benchmarks right
50:27
those are kind of an indication of what
50:29
you’re looking at but I know for a fact
50:30
that there are keywords out there that
50:32
I’ve got ranked that produced very very
50:34
well for me that the keyword planner
50:37
says it’s low search volume but I know
50:40
for a fact that I get you know much more
50:42
traffic than what I should based upon
50:45
what the keyword plan
50:46
data says so remember don’t just take
50:48
those with a grain of salt there they’re
50:50
kind of an indication that you can use
50:52
but I remember Roxanne the keyword
50:55
planner is an AdWords tool so it’s
50:57
showing what people are searching for
50:59
and clicking on through the AdWords not
51:01
necessarily SEO it’s not an SEO keyword
51:04
tool it’s an adwords keyword – a PPC
51:07
keyword tool okay so the data is skewed
51:10
for advertisers it’s not the same as for
51:13
SEO s you guys want to add to that at
51:15
all you know just that she can also
51:17
optimize for clothes for nearly nearly
51:23
died and all that yet buy clothes to me
51:26
all of those keywords and that will add
51:28
to your to your search volume yep
51:33
absolutely
51:34
Paul says hey guys are you still seeing
51:36
positive results with your syndication
51:38
networks yeah Paul I haven’t I mean it’s
51:41
just standard operating procedure it
51:43
helps to validate the entity there’s a
51:44
lot of benefits from having syndication
51:47
networks so absolutely I still see
51:50
benefit from it positive results from it
51:52
there’s no question doesn’t matter if
51:54
you apply a syndication network to a new
51:56
website I mean yeah it to me does I
52:00
always apply it it’s just again standard
52:03
operating procedure so I mean I’ve got
52:06
some sites out there légion stuff
52:08
especially that I you know I talked
52:10
about a few times the local PR Pro
52:12
method that we you know we hadn’t we
52:15
launched a course about that last month
52:16
I specifically set up some sites that
52:20
did not have syndication networks just
52:22
to see if I can rank in maps without the
52:24
syndication network using only press
52:26
releases and I was able to achieve that
52:27
over and over again but again for
52:30
anything that I like those were testing
52:32
properties so anything that I know I’m
52:34
gonna run like clients I always suggest
52:35
a syndication network not just to sell
52:37
them a syndication network because it it
52:39
helps to solidify their brand right it
52:42
helps to protect their brand by securing
52:44
those web to properties with their brand
52:46
name there’s a lot it’s a lot of stuff
52:48
about branding now and about building
52:50
authority for the brand and so those are
52:53
all things that absolutely I recommend
52:55
to all clients I recommend I do to all
52:57
of my lead gen stuff when I’m not using
52:59
specifically for testing purposes
53:01
syndication networks are just again
53:03
standard operating procedure do we have
53:07
time for a little ranked process I’ll
53:11
try to keep it civil and we’ve only got
53:13
a couple questions left so yeah yeah no
53:15
f-bombs look man
53:17
oh there’s a lot of again gurus and
53:21
ninjas and experts saying that
53:23
syndications syndication networks don’t
53:25
work that they have no value no whatever
53:27
look freak it is that they’re saying and
53:30
then oh yeah we tested and then you
53:34
probably you find out that they went and
53:35
tested a fiber gig they didn’t test
53:38
syndication never built the semantic
53:41
mastery wait you cannot pay five bucks
53:43
for a syndication network that’s built
53:45
the semantic mastery wait you know how
53:47
long it takes a little bit to just train
53:49
our builders to build a syndication
53:52
network the semantic mastering wait how
53:53
long it takes to research all of the
53:55
different sites I don’t find them all
53:57
together so they’re all working together
53:59
as one cohesive unit now how in the world
54:02
can you say and then not only that you
54:04
do three or four posts and it has a
54:08
negligible effect it doesn’t work well
54:10
forget you I’m sorry my new is coming up
54:21
because I can show you like a million
54:24
ways how the testing was flawed how the
54:27
logic behind that type of testing is
54:30
flawed from inception your thought
54:33
process is screwed up the result is going
54:36
to be even more screwed up period and so
54:39
guys will you look at this go take a
54:42
look at what we do and how we do it and
54:45
first compare and then test you know
54:49
that it takes about three months to get
54:52
out of out of the sandbox so you’re not
54:54
going to see the results right away what
54:56
you’re doing is you’re building up your
54:57
entity you’re building up trust
54:59
Authority you’re building up art
55:01
activity activity relevance trust and
55:04
authority activity on the link relevance
55:06
through the link in both directions from
55:08
the website providing the link and the
55:11
rest are receiving the link and then
55:12
trusting
55:13
how much trust and authority does that
55:15
mean Carol
55:16
once you put all that together that’s
55:18
when this begins working but it happened
55:20
during a process over time I hope that
55:25
answers the question because this is one
55:27
of those that that really sets me off oh
55:29
the stuff doesn’t work these guys don’t
55:30
know what they’re doing
55:31
yeah um next question we can
55:36
only got a couple minutes left guys I do
55:38
have to wrap it up kind of on time today
55:40
quit this house says if you have an
55:42
AdWords account is it a good idea to run
55:44
ads to videos from separate spam
55:46
accounts I was thinking of using rocket
55:48
video ranker with 30 videos and I wanted
55:50
to send real local views to the top
55:51
videos in that account um that’s a good
55:54
question uh you know I’ve done it
55:56
without having like any negative like I
55:58
haven’t had any of my accounts
55:59
terminated from doing that but I would I
56:02
haven’t done it like at scale in other
56:05
words I haven’t done it like a whole
56:07
bunch of times which is I would I would
56:09
be concerned with I don’t know that that
56:11
would be any problem at all when you’re
56:12
paying Google right when you’re giving
56:14
Google money I think there are a lot
56:16
more lenient with like some spammy ish
56:20
Spanish type of activity when it comes
56:23
to that so what I’m saying is if you do
56:26
an AdWords link request where you’re
56:27
linking YouTube accounts other YouTube
56:29
accounts to your one AdWords account
56:31
which is what I recommend I would not
56:32
recommend setting up a bunch of
56:33
different Albert’s accounts but um
56:35
you’re you’re not acting as like the
56:38
account owner you’re just you’re
56:40
advertising to another channel that has
56:42
been you’ve authorized as a linking
56:44
partner so I don’t think it’s a I don’t
56:47
think it’s gonna be an issue but what I
56:48
would do is maybe you know try to start
56:52
off slowly like I wouldn’t go take ten
56:54
different rocket video ranker channels
56:56
and do all linked connection requests
56:59
and all that stuff to where you’re
57:00
linking accounts all together I wouldn’t
57:02
do that I would start off with one and
57:04
run a couple of ads and let it run for a
57:06
few days or a week or two and see like
57:08
you know maybe add a second account and
57:10
maybe a third and do it slowly start to
57:12
ramp it up and see
57:14
you
57:16
you
57:18
they think it’s Emmie but they won’t
57:20
like terminate the account and then you
57:22
can always get what I found with AdWords
57:24
is I don’t mess around too much with the
57:26
the emails that they’ll send when when
57:28
you have an account you know an ad
57:31
suspended or a site suspended and
57:33
sometimes that’ll happen will they’ll
57:34
suspend a destination URL altogether or
57:36
domain altogether but typically I would
57:39
just get on the phone with them because
57:41
I’m paying money right so there’s no
57:42
reason not to get on the phone and a lot
57:44
of times you know it takes a little bit
57:45
of time to talk to one of the
57:46
representatives but though they’re
57:48
usually helpful and they’ll provide
57:49
suggestions as to how to get the
57:52
suspension lifted from you the ad itself
57:54
or the domain or the landing page or
57:56
whatever and in this case it would be
57:57
from videos so you know sometimes those
58:00
conversations are even though it’s a bit
58:02
of a pain in the ass they’re helpful
58:03
because it gives you insight on what not
58:06
to do the next time right so that you
58:07
can avoid that the next time so I you
58:11
know I would try it again I don’t think
58:12
it’s gonna be an issue because if those
58:14
other youtube channels are actually
58:15
owned I’m using air quotes by different
58:17
Google profiles then it shouldn’t affect
58:19
your AdWords account other than perhaps
58:20
they may suspend the ad if they don’t
58:23
like it if they think should spammy but
58:25
again you’re paying Google to send you
58:27
like you’re buying YouTube views from
58:29
AdWords basically so it’s not something
58:31
I really haven’t had any issues with
58:32
videos unless the videos had destination
58:35
URL the ad itself likes which like
58:37
linked out to a landing page that didn’t
58:39
mean it wasn’t in compliance right have
58:45
you sold an established GMB no I have
58:48
not I know you can I mean you can just
58:50
like so on a business right you could do
58:52
that there but I have not Bob sorry Don
58:55
says Yelp is the devil I’ve had
58:57
contractors almost fire me because of
58:58
Yelp all +1 that because I’m telling you
59:00
guys yeah I mean they will literally
59:02
hound your clients just like they hound
59:05
me to death and it’s just it’s just
59:07
absolutely unbearable it’s terrible I
59:10
can’t stand Yelp James says how
59:12
necessary does it power up my
59:13
syndication network with link building
59:15
packages is and if it’s necessary again
59:17
James you you may be able to not do it
59:20
at all I don’t recommend that again I a
59:22
standard operating procedure is once I
59:24
have a network bill and I published a
59:25
few posts to it or syndicated if you
59:27
post to it then I’ll send it out for
59:29
link building and I only do that maybe
59:30
once
59:32
and in maybe once a year I’ll do a boost
59:34
and again if it’s really competitive
59:36
from if I need additional things which
59:39
right now I just really haven’t because
59:40
you know next is an ROI sDrive stack
59:43
next or a set of press releases and now
59:45
I do press releases regularly for all my
59:47
all my properties so you know in a room
59:49
guys remember I do all local stuff so
59:51
like everything I have is trying to rank
59:53
in maps really and press releases helped
59:54
a lot with that so it’s a but I’ll also
59:57
order link building packages to specific
59:59
press releases for example we talked
60:01
about local PR Pro if you can a lot of
60:04
the distribution services do will
60:06
preview the ability to provide or to
60:09
create an organization page which is
60:11
like a company news or press page where
60:14
all PRS that are assigned to that
60:17
company or published for that company
60:18
will show up unlike a basically like a
60:20
blog role or a blog index page but it’s
60:22
an it’s a PR index page for that
60:24
specific company those are great pages
60:26
guys to hammer with links right to buy
60:29
link building packages for because now
60:31
every time you publish another PR with
60:33
that same distribution service for that
60:35
company it’s gonna go be listed almost
60:38
like a blog would be on an index page or
60:41
a home page of one of your blog sites in
60:42
your tier one property right and so now
60:44
you can just power that up just
60:46
instantly by just publishing to that
60:48
same PR distribution network right you
60:50
automatically power that PR because it
60:52
gets listed on that company page which
60:55
you’ve got a ton of links point of that
60:56
so that’s my point like again think
60:59
about how you can get the most bang for
61:01
your buck with link building packages
61:02
James and I highly recommend doing it
61:05
you will get a lot better results from
61:07
an initial syndication network or drive
61:10
stack or anything for that matter if you
61:11
can put some links behind it some links
61:14
still do help guys they’re just not the
61:16
be-all end-all in my opinion anymore and
61:17
no other people may argue with me on
61:19
that but I know I can do quite well
61:21
without a whole lot of links I just
61:22
don’t need them there are there are
61:23
still useful though he says well and I
61:28
got to wrap it up guys and that will
61:29
benefit my site through the curated
61:31
posts I’ve done over the past few months
61:32
now because they’re not going to be if
61:36
you’re if you’re powering up your
61:37
syndication network just that the the
61:39
profile URLs are like the home page URLs
61:41
for example select if in your
61:43
spreadsheet if you just collect it all
61:46
the URLs write the specific URLs for
61:48
each one of your web 2 sites and you
61:49
submitted those than know your older
61:51
posts will not benefit from that the
61:54
ones that have paginated they’ve been
61:55
pushed off page 1 which and again I’m
61:57
primarily talking about your main 3 blog
61:59
properties right WordPress tumblr and
62:02
blogger however like the bookmarking
62:05
sites and stuff will benefit still
62:06
typically but my point is what you can
62:09
do though is you can you could include
62:11
the RSS feed URLs from some of those
62:14
sites that have them into the link
62:16
building package or derp right so that
62:18
you’re powering up your RSS feeds to
62:19
that still older pipe post still won’t
62:22
show in that but what you also could do
62:24
is if you have sitemaps you could you
62:27
could also link build links to the
62:29
sitemaps but you could the last thing
62:30
you can do is actually extract your post
62:33
URLs the already published post URLs
62:35
from the web 2 sites and include those
62:37
in the link building order right and
62:39
lastly you could also put a plug-in on
62:43
your site we have our the semantic
62:45
mastery RSS plugin that will republish
62:47
old posts but you can all if if you’re
62:50
if the premium version does that you
62:51
have to be in the mastermind to get that
62:53
but there’s also a free version of a
62:55
plugin that I’ve used republish old
62:59
posts is what it’s called a wordpress
63:02
plugin and this is it right here in
63:06
philippic republish old posts you can
63:08
install this on your WordPress blog and
63:10
I think they have a they have a premium
63:13
version that’s like 10 bucks guys it’s
63:14
like nine dollars no kidding it’s worth
63:17
it okay get the premium version if
63:19
you’ve got a bunch of content on a blog
63:20
that you want to rescind ok because you
63:22
can you can have content recent like you
63:24
can set very specific parameters is how
63:26
you want older content to republish
63:29
which will trigger a new syndication so
63:32
you know again my recommendation would
63:35
be to go ahead and just power up your
63:37
profile URLs and then republish old
63:40
posts so that you get the benefit of
63:42
them from the to the old post without
63:44
having to extract all the individual
63:46
post URLs that’s a bit of a pain in the
63:47
ass
63:48
ok good question though alright Steve
63:52
thanks John dawn for the mean last
63:54
question loving it or comment steve says
63:57
loving the local GMB pro course when
63:59
will we be adding more content
64:00
the membership well I just added more
64:01
today Steve and the actual real launch
64:05
date of it is next week so we’re gonna
64:07
be adding content between now and the
64:09
day that it launches and even after it
64:10
launches we’re gonna add more content so
64:12
you remember you guys bought on
64:13
pre-launch so not all the contents there
64:16
I’m still adding content again I added
64:18
several process Docs and templates today
64:20
so that you can start to train a VA or
64:23
even go through them yourself but I
64:24
would recommend that you hire VA to
64:26
start this process if you’re gonna be
64:27
scaling okay and that and I literally
64:30
gave you guys the process Docs that I
64:32
created for my bas the only thing I did
64:34
was uh omit the you know drive folder
64:37
URLs and the actual training videos
64:40
because I was using a real client in the
64:43
training videos that I produce for that
64:44
process doc but you don’t need it
64:45
because you can just go through the
64:46
process doc and what I would recommend
64:48
you do is perhaps follow along through
64:50
the process doc and record your own
64:52
training videos for your VA s working on
64:55
one of your own projects so that you can
64:58
when you send the training the process
65:00
Doc’s to the VA put the video training
65:02
the the video URLs at it’s always step
65:05
number one in my prospects process Doc’s
65:07
put that in there and uh and that way
65:10
when you’re when you train a VA the VA
65:12
is being trained by you by your voice by
65:14
your clients by your methods instead of
65:16
me that makes sense you can handle the
65:18
process doc but make the training video
65:19
yours okay all right cool all right guys
65:24
we’re gonna wrap it up thanks everybody
65:25
for being here we’re a little bit over
65:26
but not a big deal thanks guys for
65:27
hanging out hi everyone and see ya
65:33
okay thanks guys see you
