Jordan P. Fowler is the founder and president of Moon & Owl Marketing, a Fort Worth, Texas firm he launched in 2013 that builds search and answer engine optimization programs for medical practices, professional services firms, and organizations in competitive local markets. Ophthalmology and refractive surgery are among the firm’s deepest specialties. He began in healthcare marketing as a senior account executive at Miller Public Relations. His work focuses on SEO and AEO, including entity optimization, structured data, first-party knowledge architecture, and systems that determine how answer engines assess and cite an organization’s authority.