picture of a man searching on the internet using a large language model

Beyond Keywords: Understanding 63 Language Models to Improve Search Engine Results

jordanfowler@moonandowl.comSEO

Are you tired of playing keyword whack-a-mole? Does it feel like you’re stuck in a semantic maze when trying to optimize pages for search? Perhaps it’s time to go beyond keywords and tap into the true potential of language modeling for SEO. This extensive guide will explain how modern linguistic analysis techniques used by sophisticated AI systems can take search …

Technical SEO Associate

jordanfowler@moonandowl.comMarketing Agency

Hiring a part-time SEO Associate (REMOTE) No experience is needed. 20-30 hours a month on average. We will train you. Great job for a college student, stay at home mom, etc. Fantastic learning opportunity! Perfect for a marketing major or related field. Job Description Job Summary • To execute the needed technical SEO for clients at Moon and Owl Marketing. …

A surgeon in operating room benefitting from search engine optimization.

SEO for Surgeons: General Surgeon Case Study No. 1

jordanfowler@moonandowl.comSEO

Many general surgeons hear the term SEO (search engine optimization) and think, “I’m not a plastic surgeon or an elective surgeon, so this doesn’t matter.” That would be a huge mistake.  Why? Because in this day and age, patients are empowered to have a larger role in making medical decisions. Gone are the days when a general physician refers a …

Medical SEO

Medical SEO

jordanfowler@moonandowl.comSEO

You most likely arrived here seeking help for your medical practice or healthcare organization’s search engine optimization. But you didn’t arrive in a vacuum. You’ve had some history with trying to improve your practice’s digital marketing. In fact, you probably have one of the three stories below. Which Medical Practice SEO Story is Yours? The I Just Want to Grow, …

Patient receiving SEO surgery

LASIK SEO Audit for Ophthalmologists: How to Avoid Getting SEO Duped

jordanfowler@moonandowl.comSEO

We talk to practice managers all the time who call us frustrated. Their medical practice’s website either isn’t ranking or they have an “SEO agency” helping them but they aren’t really sure what they are getting. This LASIK Practice was Getting SEO Duped A friend called us. He had an ophthalmology practice he knew of who weren’t sure what was …

Work Hat SEO: Why White Hat and Black Hat Labels Don’t Matter

jordanfowler@moonandowl.comSEO

If you talk to anyone who knows or doesn’t know much about SEO, they’ll ask, “Is that white hat or black hat SEO?” That’s the wrong question. When most people say White Hat SEO they mean, “ Does this search engine optimization strategy completely follow search engine rules and policies?” When most people say Black Hat SEO they mean, “Does …

Medical SEO Podcast: An Interview with Jordan Fowler

jordanfowler@moonandowl.comSEO

Jordan Fowler, an expert on Medical SEO and founder of Moon and Owl Marketing, was recently featured on the Practice Growth Machine podcast. The interview covered a wide range of medical search engine optimization questions and answers. Listen to the Medical SEO Podcast Read the Medical SEO Transcript Table of Contents What is Medical SEO? Should we focus on Google …

Google’s Featured Snippet Update and How You Should Respond 2020

jordanfowler@moonandowl.comSEO

In the past two days, Google rolled out something new. Google no longer repeats Featured Snippet links in Search results. This news is spreading like wildfire in the SEO community–unfortunately, with a lot of poor speculation attached to it. What is a Featured Snippet? It’s often the first thing you see when you search. Featured snippets are search results that …

The SEO Wheel: 10 Elements That Must Be Included for Improved Rankings

jordanfowler@moonandowl.comSEO

Table of Contents of Transcription (click to jump to section) Introduction The First SEO Myth The Second SEO Myth What is The SEO Wheel? 01. Site Health 02. Keyword Research and Implementation 03. Page Tuning 04. Content Creation 05. Content Syndication 06. Site Bleeding 07. A/B Testing 08. On-Page Entity Strengthening 09. Off-Page Entity Strengthening 10. Measure and Track Results …