Joanna Wiebe is the original conversion copywriter. We love her stuff! Joanna is the creator of Copy Hackers. She’s been invited to teach conversion copywriting on more than 50 stages worldwide and is uber wise on writing for sales.
We found this little slide deck she created where she goes through some of her strategies and even dissects the copy on a website. We hope you enjoy!
Jordan P. Fowler is the founder and president of Moon & Owl Marketing, a Fort Worth, Texas firm he launched in 2013 that builds search and answer engine optimization programs for medical practices, professional services firms, and organizations in competitive local markets. Ophthalmology and refractive surgery are among the firm’s deepest specialties. He began in healthcare marketing as a senior account executive at Miller Public Relations. His work focuses on SEO and AEO, including entity optimization, structured data, first-party knowledge architecture, and systems that determine how answer engines assess and cite an organization’s authority.