When you hear the term copywriting, you probably think back to the 1950’s or 1960’s and long-form advertisements in a magazine or a letter you get in a stamped envelope. But, in reality, you use copywriting all the time. It’s merely using words on a page or text on a website to sell or convince others. We recently came …
What Makes a Great Copywriter?
Here is a great article on what you should look for when seeking Fort Worth Copywriting services. 9 Things to Look for In a Copywriter In summary, the author lists these 9 criteria of a great copywriter that can nail your business’ writing needs. 1) A Top-Notch Researcher and Interviewer In an ideal world, a copywriter would also be a …
How Your Marketing Writing Should Be Like a Timeless Song Lyric
Great website and marketing copywriting is a lot like a song lyric. It must be tight and concise. Every word carries 1,000 pounds on its shoulders. A great song lyric sits well over different treatments musically. So should your copy. Simon and Garfunkel’s The Sound Of Silence works well in original form and in a much darker rendition by the …
Copywriting Dissection from the Great Joanna Weibe
Joanna Wiebe is the original conversion copywriter. We love her stuff! Joanna is the creator of Copy Hackers. She’s been invited to teach conversion copywriting on more than 50 stages worldwide and is uber wise on writing for sales. We found this little slide deck she created where she goes through some of her strategies and even dissects the copy …