Voice search whether through Siri, Alexa, Google Voice Search, Google Home and even Spotify is here to stay.
What is voice search? When people use a microphone based device to speak out their search rather than typing it into a search bar.
Here are three key articles on the emerging voice search trend.
From Nightwatch, an SEO ranking tool provider:
Then there are the stats coming in from Google itself, with one out of five queries now being a voice search.
The key takeaway from all of this is that your customers are using voice search because it’s easy. They can use it on the commute to work, at home, when they’re out with friends … and even when they’ve just got out of the shower and realize they want to order some food.
(Read the entire Nightwatch article.)
From Forbes regarding Voice Driven Searches:
Voice search is the real deal
Still skeptical about voice search? Consider this: Google reports that 55 percent of teens and 40 percent of adults use voice search daily; and, according to Google’s Behshad Behzadi, the ratio of voice search is growing faster than type search. Voice search calls for a whole new keyword research routine: Voice searchers use normal, conversational sentences instead of the odd-sounding query lingo. (Read the entire article here.)
And this additional Forbes article:
The voice search revolution has been catalyzed by the rise of smart speakers. Though similar technologies have been around for years, in 2017, sales of smart speakers more than tripled thanks to the rise of both Google Home and Amazon Echo. Smart speakers are almost exclusively reliant on voice commands to operate, conditioning people to resolve their questions and accomplish tasks using voice-based queries. (Read the entire article here.)
What does this mean in terms of voice search SEO?
You need content on your site, particularly articles and blog posts, that have a question as the title. People will ask questions in voice search much more often than if they type.
For example, let’s say you were looking up a pool supply company.
If you typed the search, you’d probably type pool supply fort worth (or whatever city in which you lived.)
But if you voice searched it you might ask, “Where is a pool supply company in Fort Worth?”
You need a page or article on your website that reflects the phrasing of that question and answers it. The title of the page or article should be the actual question the voice searcher will likely ask.
Many of your articles will begin to be based on questions and answers. The good news is these are fairly easy to create.
As a second step, you can add schema code to the header of the page that tells the search engine this is a question and answer post or page.
We can help you with Voice Search SEO in three ways:
- Showing you what words and questions people are using in voice search.
- Helping you write a page or article that specifically addresses that question.
- Inserting the right schema code into the header of the page or article.
In this way, you can start to send some of that valuable voice search traffic to your website, convert them and land them as a customer, patient, or client.
Call us at 817-889-1487 for help with voice search SEO and Search Engine Optimization in general.