Work Hat SEO: Why White Hat and Black Hat Labels Don’t Matter

jordanfowler@moonandowl.com SEO

If you talk to anyone who knows or doesn’t know much about SEO, they’ll ask, “Is that white hat or black hat SEO?” That’s the wrong question. When most people say White Hat SEO they mean, “ Does this search engine optimization strategy completely follow search engine rules and policies?” When most people say Black Hat SEO they mean, “Does …

Medical SEO: An Interview with Jordan Fowler

jordanfowler@moonandowl.com SEO

Jordan Fowler, an expert on Medical SEO and founder of Moon and Owl Marketing, was recently featured on the Practice Growth Machine podcast. The interview covered a wide range of medical search engine optimization questions and answers. Listen to the Medical SEO Podcast Read the Medical SEO Transcript Table of Contents What is Medical SEO? Should we focus on Google …

Google’s Featured Snippet Update and How You Should Respond 2020

jordanfowler@moonandowl.com SEO

In the past two days, Google rolled out something new. Google no longer repeats Featured Snippet links in Search results. This news is spreading like wildfire in the SEO community–unfortunately, with a lot of poor speculation attached to it. What is a Featured Snippet? It’s often the first thing you see when you search. Featured snippets are search results that …

The SEO Wheel: 10 Elements That Must Be Included for Improved Rankings

jordanfowler@moonandowl.com SEO

Table of Contents of Transcription (click to jump to section) Introduction The First SEO Myth The Second SEO Myth What is The SEO Wheel? 01. Site Health 02. Keyword Research and Implementation 03. Page Tuning 04. Content Creation 05. Content Syndication 06. Site Bleeding 07. A/B Testing 08. On-Page Entity Strengthening 09. Off-Page Entity Strengthening 10. Measure and Track Results …

New Amazon E-book: How to Silo a Website for SEO Success

jordanfowler@moonandowl.com SEO

We’ve just released our step-by-step mini-guide to help your website rank better and draw in more organic traffic. Structuring your website’s pages and navigation using a silo structure will improve your search engine presence. You can grab your copy here. Of course, if you need help or do not want to DIY this, we are happy to do it for …

FAQs About Press Releases and Newsroom Pages: Get Better Results

jordanfowler@moonandowl.com SEO

What is a press release page? A press release page is a page on a website that features all the company’s press releases in a single location. This is a powerful page for credibility, customer discovery, and improved search engine rankings. What is a newsroom page on a website? A newsroom page is another name for a press release page. …

SEO Weekly News July 4, 2019

jordanfowler@moonandowl.com search engine optimization news

Happy Independence Day! Bringing you the latest SEO news. Whether you are a business owner seeking to grow your business through increased website traffic or a search engine optimization agency, you’ll probably find this information useful. Troubleshoot Your SEO Issues Using The Wayback Machine Read the full article on Forbes | 4 days ago On top of that, you need …

Natural Language Processing and SEO: Why The Words On Your Page Matter For Ranking and How To Improve

jordanfowler@moonandowl.com SEO

This article will help a non-technical person understand natural language processing and its importance for helping your page rank better in the search engines (SEO) Already know about Bots and SERPs? Skip to Natural Language Processing. What Search Engines Do On A Web Page? In simple terms, a bot (a piece of scanning software) crawls a web page capturing the …

SEO Weekly News May 17, 2019

jordanfowler@moonandowl.com search engine optimization news

Fort Worth SEO news to keep you updated on all the latest developments to help get you found, liked, and trusted online to grow traffic and customers, patients and clients. We love helping Fort Worth businesses large (Fortune 20) small (start-ups) as the premier SEO agency in North Texas. Here is what is happening in the world of Search Engine …

SEO Weekly News April 20, 2019

jordanfowler@moonandowl.com search engine optimization news

As an SEO agency in Fort Worth, we are constantly devouring the latest news in addition to being a member of several exclusive Mastermind groups. We even read the Google patents to keep you (and us) ahead of the curve. Here is this week’s search engine optimization news. SEO Agency Versus In-House Team: What’s Better For You? Forbes 3 days ago …