Are you tired of playing keyword whack-a-mole? Does it feel like you’re stuck in a semantic maze when trying to optimize pages for search? Perhaps it’s time to go beyond keywords and tap into the true potential of language modeling for SEO. This extensive guide will explain how modern linguistic analysis techniques used by sophisticated AI systems can take search …
SEO for Surgeons: General Surgeon Case Study No. 1
Many general surgeons hear the term SEO (search engine optimization) and think, “I’m not a plastic surgeon or an elective surgeon, so this doesn’t matter.” That would be a huge mistake. Why? Because in this day and age, patients are empowered to have a larger role in making medical decisions. Gone are the days when a general physician refers a …
Medical SEO
You most likely arrived here seeking help for your medical practice or healthcare organization’s search engine optimization. But you didn’t arrive in a vacuum. You’ve had some history with trying to improve your practice’s digital marketing. In fact, you probably have one of the three stories below. Which Medical Practice SEO Story is Yours? The I Just Want to Grow, …
LASIK SEO Audit for Ophthalmologists: How to Avoid Getting SEO Duped
We talk to practice managers all the time who call us frustrated. Their medical practice’s website either isn’t ranking or they have an “SEO agency” helping them but they aren’t really sure what they are getting. This LASIK Practice was Getting SEO Duped A friend called us. He had an ophthalmology practice he knew of who weren’t sure what was …
Work Hat SEO: Why White Hat and Black Hat Labels Don’t Matter
If you talk to anyone who knows or doesn’t know much about SEO, they’ll ask, “Is that white hat or black hat SEO?” That’s the wrong question. When most people say White Hat SEO they mean, “ Does this search engine optimization strategy completely follow search engine rules and policies?” When most people say Black Hat SEO they mean, “Does …
Medical SEO Podcast: An Interview with Jordan Fowler
Jordan Fowler, an expert on Medical SEO and founder of Moon and Owl Marketing, was recently featured on the Practice Growth Machine podcast. The interview covered a wide range of medical search engine optimization questions and answers. Listen to the Medical SEO Podcast Read the Medical SEO Transcript Table of Contents What is Medical SEO? Should we focus on Google …
Google’s Featured Snippet Update and How You Should Respond 2020
In the past two days, Google rolled out something new. Google no longer repeats Featured Snippet links in Search results. This news is spreading like wildfire in the SEO community–unfortunately, with a lot of poor speculation attached to it. What is a Featured Snippet? It’s often the first thing you see when you search. Featured snippets are search results that …
The SEO Wheel: 10 Elements That Must Be Included for Improved Rankings
Table of Contents of Transcription (click to jump to section) Introduction The First SEO Myth The Second SEO Myth What is The SEO Wheel? 01. Site Health 02. Keyword Research and Implementation 03. Page Tuning 04. Content Creation 05. Content Syndication 06. Site Bleeding 07. A/B Testing 08. On-Page Entity Strengthening 09. Off-Page Entity Strengthening 10. Measure and Track Results …
New Amazon E-book: How to Silo a Website for SEO Success
We’ve just released our step-by-step mini-guide to help your website rank better and draw in more organic traffic. Structuring your website’s pages and navigation using a silo structure will improve your search engine presence. You can grab your copy here. Of course, if you need help or do not want to DIY this, we are happy to do it for …
FAQs About Press Releases and Newsroom Pages: Get Better Results
What is a press release page? A press release page is a page on a website that features all the company’s press releases in a single location. This is a powerful page for credibility, customer discovery, and improved search engine rankings. What is a newsroom page on a website? A newsroom page is another name for a press release page. …