picture of a man searching on the internet using a large language model

Beyond Keywords: Understanding 63 Language Models to Improve Search Engine Results

jordanfowler@moonandowl.comSEO

Are you tired of playing keyword whack-a-mole? Does it feel like you’re stuck in a semantic maze when trying to optimize pages for search? Perhaps it’s time to go beyond keywords and tap into the true potential of language modeling for SEO. This extensive guide will explain how modern linguistic analysis techniques used by sophisticated AI systems can take search …

Work Hat SEO: Why White Hat and Black Hat Labels Don’t Matter

jordanfowler@moonandowl.comSEO

If you talk to anyone who knows or doesn’t know much about SEO, they’ll ask, “Is that white hat or black hat SEO?” That’s the wrong question. When most people say White Hat SEO they mean, “ Does this search engine optimization strategy completely follow search engine rules and policies?” When most people say Black Hat SEO they mean, “Does …

Medical SEO Podcast: An Interview with Jordan Fowler

jordanfowler@moonandowl.comSEO

Jordan Fowler, an expert on Medical SEO and founder of Moon and Owl Marketing, was recently featured on the Practice Growth Machine podcast. The interview covered a wide range of medical search engine optimization questions and answers. Listen to the Medical SEO Podcast Read the Medical SEO Transcript Table of Contents What is Medical SEO? Should we focus on Google …

Google’s Featured Snippet Update and How You Should Respond 2020

jordanfowler@moonandowl.comSEO

In the past two days, Google rolled out something new. Google no longer repeats Featured Snippet links in Search results. This news is spreading like wildfire in the SEO community–unfortunately, with a lot of poor speculation attached to it. What is a Featured Snippet? It’s often the first thing you see when you search. Featured snippets are search results that …

New Amazon E-book: How to Silo a Website for SEO Success

jordanfowler@moonandowl.comSEO

We’ve just released our step-by-step mini-guide to help your website rank better and draw in more organic traffic. Structuring your website’s pages and navigation using a silo structure will improve your search engine presence. You can grab your copy here. Of course, if you need help or do not want to DIY this, we are happy to do it for …

Bubble Up SEO Video: How to Use it to Grow Your Business

jordanfowler@moonandowl.comSEO

We’ve turned our popular Bubble Up SEO article into a brief explainer video.   The Bubble Up SEO Method allows your business’ website to rank on 1000’s of buyer-intent, long-tailed keywords to gain real traffic that converts into customers, patients, and clients. This is one of the many ways search engine optimization can grow your business. It’s a great way to get …

Tensile Website Siloing vs. Classical Website Siloing: An Experiment in SEO

jordanfowler@moonandowl.comSEO

If you’ve read our articles on SEO (search engine optimization) for any amount of time, you for sure know we are a big fan of siloing a site. Our recent articles have outlined a classical siloing model which l works incredibly well and remains our defacto method. But lately been experimenting with something we are calling Tensile Silo Structures. The …

How Do I Get 278% More Traffic to My Website? 5 DIY Ways + Case Study

jordanfowler@moonandowl.comSEO

How do I get more traffic to my website? How can you attract more visitors to your company’s website? The 5 on-page changes we share here dramatically increased our B2B client’s traffic. In fact, it raised traffic from on an average week from 2,625 visits per week to 9,924 visits per week and growing. Recent weeks saw 12,000 visits.   …

Bubble Up SEO Method: Get More Customers, Patients, And Clients Effortlessly

jordanfowler@moonandowl.comSEO

Every business owner knows they need it . . . More People Who are Ready to Buy. Your business constantly needs new leads that can become customers, clients, and patients. It’s the lifeblood of every successful small business, and today, this connection happens mostly online. Recent studies indicate that 88 percent of consumers go online to research when looking for …

Google My Business: What is GMB and Why You Should Use it? How Do You Optimize GMB?

jordanfowler@moonandowl.comSEO

If you have a business, you should have a Google My Business Account. It’s that simple. This article is a great starting point for any business owner wanting to learn more about GMB, including how to set-up your GMB, verify it, and optimize it. What is Google My Business (GMB)? GMB is a robust directory that Google created that presents …