Work Hat SEO: Why White Hat and Black Hat Labels Don’t Matter

jordanfowler@moonandowl.com SEO

If you talk to anyone who knows or doesn’t know much about SEO, they’ll ask, “Is that white hat or black hat SEO?” That’s the wrong question. When most people say White Hat SEO they mean, “ Does this search engine optimization strategy completely follow search engine rules and policies?” When most people say Black Hat SEO they mean, “Does …

Medical SEO: An Interview with Jordan Fowler

jordanfowler@moonandowl.com SEO

Jordan Fowler, an expert on Medical SEO and founder of Moon and Owl Marketing, was recently featured on the Practice Growth Machine podcast. The interview covered a wide range of medical search engine optimization questions and answers. Listen to the Medical SEO Podcast Read the Medical SEO Transcript Table of Contents What is Medical SEO? Should we focus on Google …

Google’s Featured Snippet Update and How You Should Respond 2020

jordanfowler@moonandowl.com SEO

In the past two days, Google rolled out something new. Google no longer repeats Featured Snippet links in Search results. This news is spreading like wildfire in the SEO community–unfortunately, with a lot of poor speculation attached to it. What is a Featured Snippet? It’s often the first thing you see when you search. Featured snippets are search results that …

New Amazon E-book: How to Silo a Website for SEO Success

jordanfowler@moonandowl.com SEO

We’ve just released our step-by-step mini-guide to help your website rank better and draw in more organic traffic. Structuring your website’s pages and navigation using a silo structure will improve your search engine presence. You can grab your copy here. Of course, if you need help or do not want to DIY this, we are happy to do it for …

SEO Weekly News July 4, 2019

jordanfowler@moonandowl.com search engine optimization news

Happy Independence Day! Bringing you the latest SEO news. Whether you are a business owner seeking to grow your business through increased website traffic or a search engine optimization agency, you’ll probably find this information useful. Troubleshoot Your SEO Issues Using The Wayback Machine Read the full article on Forbes | 4 days ago On top of that, you need …

SEO Weekly News May 17, 2019

jordanfowler@moonandowl.com search engine optimization news

Fort Worth SEO news to keep you updated on all the latest developments to help get you found, liked, and trusted online to grow traffic and customers, patients and clients. We love helping Fort Worth businesses large (Fortune 20) small (start-ups) as the premier SEO agency in North Texas. Here is what is happening in the world of Search Engine …

SEO Weekly News March 22, 2019

jordanfowler@moonandowl.com search engine optimization news

As an SEO Fort Worth agency, we bring you this week’s search engine optimization news. Council Post: Law Firm SEO: Six Tactics Attorneys Can Use To Start Seeing Results Forbes|4 days ago Lawyers in private practice face an extremely competitive environment in Google search. This post boils down some of the most basic law firm SEO tactics — specifically those that are …

Bubble Up SEO Video: How to Use it to Grow Your Business

jordanfowler@moonandowl.com SEO

We’ve turned our popular Bubble Up SEO article into a brief explainer video.   The Bubble Up SEO Method allows your business’ website to rank on 1000’s of buyer-intent, long-tailed keywords to gain real traffic that converts into customers, patients, and clients. This is one of the many ways search engine optimization can grow your business. It’s a great way to get …

Tensile Website Siloing vs. Classical Website Siloing: An Experiment in SEO

jordanfowler@moonandowl.com SEO

If you’ve read our articles on SEO (search engine optimization) for any amount of time, you for sure know we are a big fan of siloing a site. Our recent articles have outlined a classical siloing model which l works incredibly well and remains our defacto method. But lately been experimenting with something we are calling Tensile Silo Structures. The …

How Do I Get 278% More Traffic to My Website? 5 DIY Ways + Case Study

jordanfowler@moonandowl.com SEO

How do I get more traffic to my website? How can you attract more visitors to your company’s website? The 5 on-page changes we share here dramatically increased our B2B client’s traffic. In fact, it raised traffic from on an average week from 2,625 visits per week to 9,924 visits per week and growing. Recent weeks saw 12,000 visits.   …