How Your Marketing Writing Should Be Like a Timeless Song Lyric

jordanfowler@moonandowl.com Copywriter

Great website and marketing copywriting is a lot like a song lyric. It must be tight and concise. Every word carries 1,000 pounds on its shoulders. A great song lyric sits well over different treatments musically. So should your copy. Simon and Garfunkel’s The Sound Of Silence works well in original form and in a much darker rendition by the …