SEO Performance Tips from Semantic Mastery

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More SEO performance tips from Semantic Mastery.

Here is the transcript of the video:

Bradley Benner with semantic mastery
00:05
this is hump day hangouts for let’s see
00:09
April 25th 2018 I believe this is
00:10
episode 181 so we are rockin and rollin
00:15
and we’ve got her nan and Marco on with
00:17
me today what’s up guys I’ll start with
00:19
you hernan how are you hey guys what’s
00:22
up everybody
00:23
looking good excited for today excited
00:26
it’s great to be here so very good in
00:30
Marco are unapologetic spammer
00:32
how are you got that right I’m not gonna
00:35
jump on this one this early but you know
00:38
how I feel about Google right the hump
00:40
the Hangout is still young yeah wait a
00:43
bit get me riled up that’s right get a
00:46
little bit further into it get Marco
00:47
warmed up and you’ll be dropping plenty
00:49
of f-bombs okay all right cool wallah
00:53
Adams not here who is usually you know
00:55
handles all announcements oh I just got
00:57
a couple real brief things and I’ma turn
00:59
it over turn on for a minute to announce
01:01
something you know we’ll probably do
01:03
some teasing as we always do first and
01:06
foremost I’m gonna say if you’re new to
01:07
hump they hang out sorts of semantic
01:09
mastery a couple things one you can
01:12
check our knowledgebase for frequently
01:14
asked questions you can certainly ask
01:16
your questions here also just remember
01:18
we only attend these once per week so if
01:21
you’ve got questions that you need
01:22
answered prior to that you can always
01:23
check our knowledgebase
01:24
at support dot semantic mastery com
01:27
we’ve got a lot of frequently asked
01:29
questions there that come up over and
01:30
over again so you may be able to get
01:32
your questions answered there if not
01:33
you’re certainly welcome to post it here
01:34
and we’ll get to them on Wednesdays next
01:37
if you have not already visit our
01:40
youtube channel youtube.com slash CENTAC
01:42
mastery and subscribe we are approaching
01:45
6,000 subscribers now pretty excited
01:48
about that where our goal is to hit
01:49
10,000 and it’s all organic it has been
01:52
for the last many years and we’re you
01:55
know it’s great because we get roughly
01:56
anywhere between 100 to 150 subscribers
01:58
per month so please go subscribe and
02:02
that way you’ll stay notified of you
02:03
know new videos that we add besides that
02:07
let’s see I guess Margaret do you have
02:09
anyone let me let me
02:13
yeah yeah dude we got a testimonial for
02:17
our our local GMB Pro of someone who was
02:22
already ranking in the three pack no.1
02:24
for key terms in his niche right getting
02:29
approximately a hundred calls per month
02:31
and after a week of applying our method
02:37
our methodology step by step the the
02:41
following week I believe it was or ten
02:42
days it was really it was a really short
02:44
time span he doubled his call Vaughn I
02:48
hope you guys heard that right
02:50
he was already getting hundred calls a
02:51
month plus he doubled his call Vaughn so
02:55
he was already ranking number one
02:56
whatever so if you want to be the
02:59
preferred search term in Google which is
03:02
what we believe is happening the
03:04
preferred the preferred entity that the
03:06
the authority whatever it is extra
03:09
that’s happening within it I’m not sure
03:10
yet it because it’s just spinning my
03:13
head how this is all happening local GMB
03:18
Pro is the stuff

it’s where it’s
03:20
happening we’re gonna keep gonna show
03:22
you step by step what Bradley’s going to
03:24
show you step by step how it is that we
03:27
do the do that we do to get the results
03:30
that we get there you go yeah it’s such
03:35
a it’s so crazy guys this I’m gonna turn
03:38
this over to her nan but I just got a
03:39
comment on this briefly because it’s
03:41
true this this is insane I believe this
03:44
is the future of lead generation in
03:45
Google is everything being done in the
03:49
GMB dashboard essentially and I and it
03:51
makes total sense to me the more I’ve
03:53
been thinking about this over the last
03:54
couple weeks the more it makes sense
03:55
because you got a figure Google has been
03:58
rolling out these tools these additional
04:00
tools inside of GMB right for us to use
04:02
for businesses to use and the businesses
04:05
that are taking advantage of Google’s
04:06
tools are giving Google what it wants
04:08
which is to keep searchers Google users
04:11
on Google or in the Google ecosystem
04:14
right the Google environment and and the
04:17
whole point is that if you’re using the
04:19
tools that Google gives you then Google
04:21
will provide more exposure for that
04:24
business
04:25
the way that I think it works and I
04:27
don’t know this and there might be some
04:28
data out there that can explain this to
04:30
me better but just from my own analysis
04:33
is that people that are known to be in a
04:36
specific way like the tools in Google my
04:39
business are geared towards mobile users
04:41
mobile device users and that’s very
04:43
apparent because some of the things that
04:44
are like the new options that we can add
04:46
in like data that we can fulfill or fill
04:50
in to the profile right to add to the
04:52
profile like for example the services
04:54
section you don’t see that section on
04:56
desktop you only see it on mobile which
04:57
is it’s called menu on mobile but my
05:00
point is a lot of these things are
05:01
mobile they’re they’re geared towards
05:05
mobile users and so people that are in a
05:08
specific location Google knows where you
05:10
are right if you have an Android phone
05:12
or even an Apple phone an iPhone
05:15
whatever but you have a Google account
05:17
Google knows where you are at all times
05:18
right and so if you’re in a local area
05:22
that’s near a business that and you have
05:26
any sort of search intent for finding
05:29
something that is even tangentially
05:31
related which is a fancy word for
05:33
remotely related right that’s even this
05:36
related in some way shape or form to a
05:38
business that is actively using the
05:40
Google my business tools that are
05:42
available Google will expose that
05:44
business to that searcher specifically
05:46
regardless of ranking position does that
05:49
make sense and the reason why I know
05:50
that is because in some of these tests
05:52
that we’ve been running the right
05:54
trackers aren’t showing any difference
05:56
at least in the tests that I’m running
05:58
I’m not seeing any difference in rank
06:00
tracking in fact one of the newer sites
06:02
that the case study that I’m doing for
06:04
that local GMB Pro course it’s not even
06:06
registered in the rank trackers yet
06:08
because it’s brand new and and it’s
06:10
literally not even a website yet so
06:12
because of that but the clients already
06:14
getting calls he’s getting clicks and
06:16
calls and messages because we set up the
06:18
messaging app inside of GMB – and my
06:20
point is so how is that how is that so
06:22
if he’s not ranking how is he getting
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phone calls and clicks and messages to
06:27
his Google Maps listing if he’s not even
06:29
ranking right and and and so that just
06:32
goes to show you that people that are in
06:33
his city or in that’s that particular
06:36
city that are searching for that are
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searching for
06:39
things that it’s a taxicab company right
06:42
so let’s say that they’re searching for
06:44
sporting events or wine tours or you
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know they’ve been searching for you know
06:51
transportation services or they’ve been
06:53
looking at you know different sort of
06:56
like tourist attractions or points of
06:59
interest and things like that and
07:00
they’re located in that area and then
07:02
they go search for taxi service Google’s
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going to show the businesses to that
07:06
user regardless of where it’s ranking
07:08
it’s gonna show that to that user
07:10
because of them being in that area and
07:12
having a search that is related to that
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business and that business happens to be
07:17
posting on a regular basis and so again
07:20
it’s just really incredible guys and
07:21
I’ve basically been pitching all my
07:23
clients on this service if you guys
07:24
remember last week I talked very briefly
07:26
in the beginning about how I’d sent an
07:28
email out to three of my top or
07:31
longest-running clients offering to do
07:33
Google my business posting service for
07:36
posts per week and and basically that’s
07:39
all I’m doing
07:40
it’s nothing else’s I even specifically
07:42
an email that I sent to them said I’m
07:43
not doing any SEO this is not it’s not
07:46
gonna be like ranked tracking stuff or
07:48
you know this is just literally me
07:50
providing you a service that’s gonna be
07:52
you know X number of posts per month and
07:55
and and you know I I sent out an email
07:58
to them and saying look I’m gonna be
08:00
selling this as a $400 a month service
08:01
but I’m willing or I’m offering it to
08:03
you guys my longest-running clients for
08:05
$250 a month and I only reason I did
08:08
that is cuz I wanted to buy the agency
08:10
account which is called the medium
08:12
account I guess on Sunday bull which is
08:14
200 dollars a month and I was like well
08:15
before I commit to that let me just
08:17
check from with three of my clients to
08:19
see if I’m if even one of them signs up
08:21
I’m already making money right I’m
08:23
already got a positive return on
08:24
investment and I’m just gonna train a VA
08:26
to do it in fact I talked to the VA
08:28
today which she’s uh she’s one of my
08:29
curators she’s gonna do it for me and
08:31
she’s willing to do five dollars per
08:34
post per GMB post like I’m gonna pay her
08:37
five dollars per post so think about
08:39
that guys like on the low end $250 a
08:42
month on the high end $400 a month which
08:44
it worth that’s what I’m gonna be
08:45
charging when I roll it out publicly to
08:47
the rest of my clients and it’s also
08:48
gonna be a leading service something
08:49
that I’m going to lead with when I’m
08:52
prospecting for new clients from agency
08:54
because it’s so powerful and it’s
08:56
activity-based it’s activity-based
08:58
meaning I can all I got to do is produce
09:00
what I say I’m gonna do which is X
09:02
number of posts per week or per month or
09:04
whatever and that that’s and and that’s
09:07
all that I have to do to fulfill my end
09:09
of the agreement although it will
09:11
produce results I’m not promising
09:13
results all I’m promising is that I’ll
09:15
be doing the posting however I will
09:17
quantify the results because I will take
09:19
snapshots or screenshots of the Google
09:22
my business dashboard which they call
09:23
Google insights so my point is I’ve got
09:25
a VA that’s gonna do it for five dollars
09:27
a post and if I’m doing you know even if
09:30
I’m doing four posts per week that’s 20
09:32
dollars per week that I’m paying a VA so
09:33
eighty dollars a month that on the low
09:35
end again I won’t offer this to anybody
09:38
else it’s 250 a month so that’s 170
09:40
dollars a month in profit off of that –
09:43
the small amount of fee that I’m paying
09:44
sin double right which will be spread
09:46
out across multiple clients now also but
09:49
then on the high end four hundred
09:50
dollars a month right so eighty dollars
09:52
a month to pay the VA that’s three
09:53
hundred twenty dollars a month again – a
09:55
small amount towards sin double that’s a
09:57
huge profit margin guys that’s a and
10:00
it’s something that is 100% outsourced
10:03
right and it’s simply so again this is
10:05
something that I’m super excited about
10:07
our no Marco as I can hear the
10:09
excitement in his voice so if you guys
10:10
aren’t already using it start digging
10:12
around in there our course is gonna come
10:14
out next month and when it does we’re
10:16
gonna show you all the tips and tricks
10:17
that stuff that I don’t even I’m not
10:18
even aware of yet because Robb and Marco
10:20
are in the lab figure and stuff out all
10:22
the time but check it out start using it
10:25
guys start playing around in there and
10:27
start watching the Google insights which
10:29
is like I said it’s analytics for GMB
10:31
and you’ll start seeing a lot more
10:33
activity just from being active in there
10:35
I promise you that so so I took up so
10:38
much time on that it’s just very
10:39
exciting for us
10:40
so her not i’ma turn it over here to
10:43
talk about the battle plan just just
10:45
just top this off this is a marketers
10:47
dream
10:48
this is an SEO dream because it’s
10:50
traffic without rankings guys you never
10:52
again have to talk to your clients about
10:54
ranking for stuff I’m gonna get you
10:56
traffic is going to be targeted traffic
10:59
it’s going to convert oh you don’t know
11:02
you don’t have to pay me anymore you
11:03
just walk away you’re free to walk away
11:05
but I’m
11:05
going to produce results for you and
11:08
they’re going to come and and they’re
11:11
going to love you guys I’m telling it
11:13
this is a it’s unheard of yeah you and
11:18
the the last thing real quick renowned
11:20
before I turn it over to you is um out
11:22
of the three clients that I emailed last
11:24
week two of them did have signed up I
11:26
remember telling you guys one of them
11:27
had already replied said yes sign me up
11:29
immediately
11:29
the other guy I actually just spoke to
11:32
there’s there’s partners in one of the
11:34
businesses and we were conversing back
11:36
and forth with with I was conversing
11:38
with one of them last week via an email
11:40
thread we had about a dozen replies back
11:41
and forth while his other partner called
11:44
me today and said hey I was looking at
11:46
the email thread from you and John and
11:49
tell me a little bit about this so I
11:50
told him over the phone what it was cuz
11:52
he he had he kind of thought that it was
11:54
like it like so my Google ad will pop up
11:56
if somebody searches and I tried to you
11:58
know I had to go explain to him in
11:59
layman’s term that’s no it’s not an ad
12:01
and I tried to explain to him what I
12:02
just tried what I just explained to you
12:03
guys about how I think it works all I
12:05
know is it works this is how I think it
12:07
works and so anyways he said yeah sign
12:10
us up so I got two out of three the
12:12
third one he’s so it’s funny but he’s
12:15
been a longtime client of mine he sent
12:17
me an email back today because I sent
12:18
him a follow-up email because I sent him
12:20
seven days ago the pitch email and he
12:23
never replied and I was really surprised
12:24
so I sent him a follow-up email today
12:27
saying hey look this offer is gonna
12:28
close or it’s gonna go to its regular
12:30
pricing at $400 a month next week so if
12:33
you’re gonna if you’re gonna do it do it
12:35
I highly recommend you do it now he sent
12:37
me an email that he’s like I can’t
12:38
handle the amount of calls I have right
12:40
now I’ll let you know when I can so he
12:43
said I’ll definitely sign up but just
12:44
right now I can’t handle any number of
12:46
calls that I’m getting which is a good
12:47
sign means I’m doing my job so anyways
12:50
that said guys again it’s very very
12:53
powerful how they recommend you check it
12:54
out the local GMB pro course is gonna be
12:57
super super good I mean I think it’s
12:58
it’s so cliche to call it a game-changer
13:01
but I truly believe that that’s the case
13:02
I think this is the the future of lead
13:04
generation in Google so all right good
13:07
yeah real quick so with that we can jump
13:11
into into questions but that that’s
13:13
exciting I mean I’m excited for the
13:15
local gym be pro and another thing that
13:16
I’m really excited is that today we’re
13:19
making quote unquote
13:19
a soft launch of the battle-plan version
13:22
to the battle plan was kind of our go-to
13:25
product for I don’t know a year and
13:28
because you know we produce so much
13:31
content we give away some of the you
13:33
know so much good stuff a lot of stuff
13:34
that other you know experts are actually
13:38
charging for we’re giving it away from
13:40
for free but the main point is that
13:42
people were asking for a guide you know
13:44
step by step condensed guide the people
13:47
could follow over and over and over
13:48
again so we launched battle-plan version
13:51
1 and it wasn’t here a year ago and you
13:55
know it’s being working really really
13:57
well but now has been the time where you
14:00
know we needed to update update some
14:02
service we have been adding services we
14:04
have being you know discovering new
14:05
things the techniques inside the
14:08
battle-plan version 1 they still work
14:10
but we kind of rearrange a bunch of
14:12
things within about a plan version 2 to
14:15
fit what we’re doing right now we added
14:18
you know new tutorials and whatnot we
14:20
are doing a new update webinar for
14:23
version 2 buyers that’s gonna that’s to
14:27
be designed but we’re gonna do it as
14:29
with a work version one anyways just get
14:31
it it’s super inexpensive it’s gonna be
14:33
an expensive for a while while we launch
14:35
this go to battle planned out somatic
14:38
mastery comm you have the chance right
14:40
now to have a blueprint a guide a
14:43
step-by-step guide that will allow you
14:44
to pretty much check you know the boxes
14:47
and it’s it’s it’s just step by step
14:49
guide on everything that we’re doing so
14:51
you also get access to the bonus website
14:54
which has I don’t know 500 700 maybe a
14:57
thousand dollars worth of value in it we
14:58
keep an internet so it’s a no-brainer so
15:01
yeah that’s basically it go to battle
15:04
plan battle plan automatic message comm
15:06
get your copy and yeah start you know
15:10
get that blueprint because it can
15:11
potentially change your business the way
15:14
you do it because it’s a process you
15:15
know we talk about processing and we
15:18
talk about doing stuff that simple not
15:21
complicated so that’s how we set up a
15:23
better plan to be so so let’s just to be
15:26
clear well a couple things number one
15:29
Hearn on you you made quick work out of
15:31
that page
15:32
that was awesome okay good job by the
15:35
way number two guys if you’re looking
15:38
for a complicated PDF with hundreds of
15:42
pages with a bunch of fluff in there
15:44
because it makes us sound like we’re
15:45
smarter than we really are
15:47
don’t buy it because you’re not gonna
15:49
get that the battle plan is simple
15:50
straightforward it’s a process step by
15:52
step system for that we use two for all
15:55
of our digital assets whenever we’re
15:56
launching a new site trying to boost
15:57
existing sites whatever and again we
16:00
simplified it for a reason so that it’s
16:02
an easy to follow process if most of you
16:05
are probably familiar with the battle
16:06
plan already some of you are not so
16:08
again if you think that it’s gonna be
16:09
some super huge PDF full of a tons ton
16:12
of a bunch of crap that you don’t need
16:14
to know then that’s not it don’t buy it
16:17
but if you want a simple foot plan to
16:19
follow the same processes that each one
16:22
of us at Symantec master we use for our
16:24
own assets as well as clients then this
16:27
is it so check it out okay alright cool
16:32
can we get into questions now I guess so
16:36
let’s do it I’ve got a couple rockstars
16:42
on that page to some of our John
16:45
Quackenbush Seth Tucker look at that
16:46
it’s awesome looks really good you guys
16:48
did good
16:49
alright Sam’s up first he says what a
16:52
press release being effective what’s up
16:53
Sam by the way what are the press
16:56
release be an effective off page
16:57
strategy for an affiliate site yes of
16:59
course it is yeah I mean it can be i you
17:05
know i’ve been using press releases
17:07
mainly for local stuff recently but it
17:09
absolutely works for affiliate stuff too
17:11
for example when we had the master class
17:14
going I did a several case studies on
17:17
affiliate stuff when we did launch
17:18
tacking and press releases are great for
17:20
launch jacking now if it’s kind of like
17:21
an evergreen affiliate offer it still
17:23
works guys it’s still great because the
17:25
press releases themselves can rank for
17:26
the keywords but also it helps for
17:28
building backlinks to your own your page
17:30
or post right so yes it will work also
17:34
for the search space PR service they ask
17:36
for keywords if I’m targeting a lot of
17:38
different keywords we review a lot of
17:39
products how do you suggest picking
17:40
appropriate keywords for a press release
17:41
my suggestion Sam is select one product
17:45
per press release
17:46
in other words you’re gonna optimize a
17:48
press release for a very specific
17:49
product which means you’re gonna
17:50
optimize that press release for that
17:52
product term right
17:54
you’re not gonna for example you now
17:57
like if you have category pages on your
17:59
blog that are specific you could
18:01
optimize a press release to you know for
18:04
like the category type keywords and in
18:06
link to a categories page which would
18:09
kind of give your overall site a boost
18:11
not any one particular product will
18:13
necessarily be boosted from that but
18:16
your overall site should but again
18:19
that’s kind of unusual for people to do
18:21
something like that more or less at
18:22
least with my experience with press
18:24
releases for affiliate promos I would
18:27
always use them to basically target a
18:29
specific product name and that’s what I
18:31
would use for launch stacking and things
18:33
like that it works really really well so
18:35
again you know when it comes to any sort
18:39
of content that you’re trying to produce
18:40
for optimization purposes or for link
18:43
building and stuff like that it’s good
18:44
to really unless it’s Authority content
18:47
in which case press releases aren’t
18:49
right because they’re typically short
18:50
400 words or so roughly 400 words or so
18:52
so that’s not what you would consider
18:54
Authority content Authority content
18:56
article could be you know 2,500 words or
18:58
3,000 words whatever in which case you
19:00
could be targeting or optimized for a
19:02
lot of different things right you have
19:04
different sections or headings
19:06
subsections and all that kind of stuff
19:08
but for something like a press release
19:09
very simple roughly 400 words you would
19:13
want to optimize it primarily for one
19:15
keyword or one product name okay okay
19:20
next Andy says hey guys with the ending
19:23
of the Google short URL service and
19:25
transitioning to their new firebase will
19:27
there be an impact to our YS reloaded
19:29
mark oh that’s one for you know impact
19:33
we don’t care what they do with their
19:37
shortener service that’s not what our
19:41
way is reloaded is built around it’s one
19:44
of the methods that we use to push juice
19:46
around well you will just find another
19:48
way yep that was really simple – it’s
19:52
one of the one of the many ways we used
19:54
to get Google to give us extra
19:59
trust in the authority our extra art
20:01
list if you’re familiar with our is
20:04
reloaded then you know what I’m talking
20:06
about it’s like activity relevance trust
20:08
and authority it’s one of the many ways
20:11
so we could care less what they do
20:13
someone commented on do follow nofollow
20:16
we could care less what they do with
20:18
that that’s not it Andy and if you’re in
20:22
an are why is reloaded I suggest that
20:24
you post this question in there and I
20:27
will be more than happy to go into into
20:29
this in depth and tell you why we could
20:31
care less what they do very good Jeff
20:36
says with the impending release of the
20:38
new DMV optimization course will there
20:40
be an opportunity for pre-sales prior to
20:42
the course coming out ok great question
20:44
Jeff and I’m so glad you asked this and
20:46
the reason why is because I have not
20:47
conferred with my partners on this it’s
20:50
likely that yes we will do some sort of
20:52
special on a pre-sale or something
20:55
however I can tell you that this this
20:58
course launch is going to be different
21:00
than most of the or pretty much any
21:02
other course launch that we’ve done in
21:03
the past in that there’s not going to be
21:06
a graduated pricing schedule where we do
21:09
like a launch price and then 24 hours
21:12
later goes up and in three days or seven
21:13
days later or whatever goes up again
21:15
we’re not doing that this time
21:16
we’re gonna launch it at its price
21:18
period that’s it and that’s because you
21:22
know every time we do a graduated
21:24
pricing structure we end up getting a
21:26
ton of support tickets from people
21:27
complaining whining about not taking
21:31
action when they were when it was
21:33
presented to them at first when it was a
21:35
cheaper price and then trying to talk us
21:36
into giving them the cheaper price once
21:38
the price has gone up or flat out
21:39
bad-mouthing us and telling us how we
21:41
should run our business and how we
21:43
should not raise prices and how we how
21:46
we should launch our products and all
21:47
this other kind of stuff and my answer
21:49
to that is if you have the answers go
21:52
launch your own products and I’m
21:53
not saying this to you Jeff or to
21:55
anybody in generally I’m just saying
21:57
this in general so we’re taking a
21:59
different approach this time because we
22:00
end up fielding so many support
22:03
tickets with whiners and complainers
22:04
that it ends up eating up a lot of our
22:06
time and it’s dumb it’s stupid so we’re
22:08
just not gonna do that anymore we’re
22:09
gonna launch this at its price period
22:12
so if you’re on our list we’ll do it
22:14
like an internal thing of some sort
22:15
maybe a pre-sale off or something like
22:18
that which will be very short very very
22:20
explicit as to how you can redeem
22:23
whatever special offer we provide but
22:26
when it launches its going to launch at
22:27
at set price no coupons no discounts no
22:30
raising of prices in a certain amount of
22:32
days
22:32
so again if you guys are interested in
22:35
the course highly recommend that if
22:36
you’re not already subscribed to us
22:38
somewhere that you subscribe to one of
22:39
our lists somewhere so that you can be
22:41
notified if and when we do a pre-sale
22:43
offer which will be very limited and
22:46
again it’s only because we’re you know
22:48
if it’s all about having to deal with
22:51
you know having to deal with too much
22:54
support and too many whiners and
22:55
complainers and again I’m not I’m not
22:57
complaining to any of you guys
22:58
specifically I’m just saying it’s just
23:00
every time we do this and we have to go
23:02
through so much grief that we decided
23:04
we’re going to try a different approach
23:05
and that’s what it’s gonna be and not
23:07
only that but the GMB course I’m telling
23:09
you guys it is so freaking killer
23:11
the amount of results that you get it
23:13
there’s no reason for us to discount it
23:15
like honestly if somebody doesn’t see
23:17
the value and whatever we’re going to
23:19
charge for it then we don’t want them
23:22
anyways and at the end that’s just very
23:24
blatant I know that’s very upfront but
23:27
I’m saying that very specifically
23:28
because again it is such a gonna be such
23:31
a highly valuable course for the amount
23:34
of results that you can get for your own
23:35
projects or your clients projects that
23:37
it would be absolutely ridiculous for us
23:39
to sell it’s not gonna be a
23:40
bargain-basement offer guys or product
23:43
we are out of the bargain-basement
23:44
business okay so anyways that was my two
23:47
cents and you got a comment on that yeah
23:50
I’d like to add I’m gonna be because I I
23:52
know that that you’re doing the training
23:54
according to what Rob and I are feeding
23:57
you yep what I want people to know is
23:59
we’re so we’ve spent months studying
24:02
this researching it pushing and guys it
24:09
eats up a lot of our time and effort I
24:12
mean this isn’t something that we just
24:13
throw together hoping that it might work
24:16
is tried its tested that’s right
24:18
testimonials we have people that are
24:20
killing it with this I’m killing it with
24:23
with these methods Bradley is
24:26
is brand-new de to testing it but I mean
24:28
I got Rob involved because I saw the
24:31
results that I was getting and he said
24:34
let me try to replicate its what we
24:36
always do and he did and he got great
24:39
results like right from when he started
24:41
so we went with something else great
24:43
results I went with another GMB I mean
24:46
just flat-out great results so then we
24:50
recruited branding or I spoke to the
24:52
team and said hey look this is what’s
24:54
happening in there let’s do something
24:56
let’s tell people this is what you need
24:58
to do because we can’t get to every
25:00
niche we can’t get it verified Google my
25:03
business I see in every niche in every
25:04
city or whatever there’s plenty money
25:07
out there to be made by everyone and so
25:10
the idea is tell you guys this is how
25:13
it’s done this is how we’re doing it
25:14
that’s not to say that it’s the only way
25:16
but it’s the way that I found that gets
25:19
the best result so we keep refining the
25:21
process again it’s been about six months
25:24
it’s not something that that was just
25:26
started yesterday actually it’s been a
25:28
little bit longer because I’ve been
25:29
working on and off on on another Google
25:32
my business listing where I started
25:34
seeing results but didn’t really pay
25:35
attention until now when I got to go
25:37
back and really examine what we were
25:40
doing and why we got the results that we
25:42
did so anyway my time and effort is
25:46
worth a ton what I bought the quality
25:49
that’s put into this you guys should
25:51
know we three over-deliver
25:53
yeah under-promise and over-deliver time
25:55
and again time and again we do it and so
25:58
it’s time that we put our not not the
26:01
actual price that should be charged for
26:03
something like this because it should be
26:04
in the thousands of dollars what this is
26:07
worth but really something that that’s
26:09
fair to us and actually pretty
26:13
accessible to you guys if you if you
26:15
take action that’s right that’s that’s
26:17
my – yeah yeah if I can add something
26:20
real real quick is that if a product or
26:22
a training can change the way you do
26:24
business you should see the value not
26:26
the price you know the people from the
26:28
mastermind they understand the value of
26:30
investing in something that will bring
26:32
them a higher return in the future so
26:35
there are really really smart personal
26:37
people and that’s why you know I love
26:39
being
26:39
part of that group because those are
26:42
really smart folks so if you’re a smart
26:44
folk you understand the value of
26:46
investing right now for something that
26:47
will bring you a better patent you know
26:49
a higher benefit in the future so you
26:51
should be thinking about that not the
26:52
price because that limits the way you
26:55
think about your business right so think
26:58
about the value not the price and that
27:00
that could change your perspective and
27:01
that will make you a lot more money yeah
27:03
think of it as a per and it last comment
27:05
on this guy’s will keep moving
27:06
um but my opinion on this is if you when
27:09
you look if the first thing you think
27:11
about is price and look I get that I do
27:13
that too sometimes guys but you know I
27:15
might think about something and in base
27:17
my my initial judgment upon price but
27:20
then if you if you think about a little
27:22
bit further kind of like what Hernandez
27:23
said something like a training product
27:27
like GMB pro right is not an expense
27:29
unless you don’t use it then it’s an
27:32
expense it’s an investment if you plan
27:35
on using it if you plan on applying what
27:37
you learn it’s an investment and if it
27:40
if it’s an investment it should provide
27:42
a return there should be an ROI return
27:44
on investment it’s only an expense if
27:46
you don’t use it if you’re a digital
27:49
consumer where you buy products and
27:52
consume them right you watch them read
27:54
them whatever and say oh that’s nice
27:55
that sounds like it would be awesome I’m
27:57
just not gonna do it then of course it’s
28:00
an expense then you’ve just pissed your
28:01
money away but if you take action on it
28:03
then you shouldn’t you know again you
28:05
should consider it as an investment
28:06
which should provide a return and so
28:08
when you come just changing your mindset
28:10
about how you approach a product a lot
28:11
of times will change how you to whether
28:14
or not you take action or what kind of
28:16
what amount of effort you put into it
28:18
right so if you think about it going
28:20
into it as hey I’m going to invest money
28:22
in this product and invest time and
28:24
effort into making it work implementing
28:26
it taking action then it should provide
28:29
a return and again we’re gonna have you
28:31
know many examples where we can show how
28:34
its produced results so as long as you
28:35
take the step by step instructions you
28:37
should be able to get similar result
28:40
results right not not the same results
28:42
aren’t typical right but similar results
28:45
all right moving on Peter from Poland I
28:48
have seen many sites ranking in Google
28:50
for highly competitive keywords using a
28:52
post name
28:53
permanent structure versus the category
28:55
posting structure are these just niche
28:56
sites why are they ranking so high is it
28:58
because they are niche websites with
28:59
dude no depths do depth silos I’m not
29:03
sure what that means when it’s
29:05
beneficial to use just a post name
29:06
versus the category post name permalink
29:07
settings and WordPress peter from poland
29:09
it’s a good question but let me just
29:11
clear something up for you it makes no
29:14
difference whether you’re using category
29:16
post name or just post name permalink
29:18
structure that’s just a personal
29:20
preference as far as SEO is concerned
29:22
now there may be some data out there on
29:24
the web that says that one has a you
29:27
know point zero zero zero two percent a
29:30
higher you know more effect than the
29:33
other or something like that but it’s so
29:35
insignificant and it’s such an outlier
29:37
that it’s really unless it’s it’s not
29:38
even worth it worth considering in my
29:40
opinion we’ve tested it’s been several
29:42
years now since I’ve tested but since
29:45
I’ve tested this like set up a test
29:47
specifically for this it’s been I think
29:50
probably three years now since I’ve done
29:51
it but the category post name is what we
29:55
call the physical silo structure when
29:57
you use just the post name permalink
29:59
that’s called a virtual silo structure
30:02
you can accomplish the exact same thing
30:05
as far as the bots and spiders are
30:07
concerned regardless of whether you use
30:08
category post name or just flat post
30:11
name right it makes zero difference
30:14
again there may be some data out there
30:16
on the web that has that that will
30:18
contradict what I just said but it’s
30:20
such insignificant difference it’s not
30:22
worth bothering with so Peter from
30:24
Poland again I recommend just selecting
30:27
what you feel more comfortable with I
30:30
used to always take the category post
30:31
name structure because I liked seeing
30:33
the hierarchy of how the content was
30:36
stacked or the themes were stacked
30:38
within a site which you could tell with
30:41
the permalink struck the the physical
30:43
silo which is the category post name
30:45
permalink right but that was just for me
30:47
because it was logical and I liked being
30:49
able to see it in the URL but that in
30:52
itself can create some issues if you’re
30:54
using a complex silo structure and those
30:57
of you that have built complex silos
30:59
into your your sites you’ll know what
31:00
I’m talking about especially local stuff
31:02
where you can run into some really
31:04
strange or
31:06
some some weird post slug issues right
31:09
so the the the post slugs you get like –
31:13
ones and – twos and stuff like that if
31:15
you’re trying to use like categories or
31:18
subcategories across multiple like if
31:21
you try to use the same subcategory
31:23
across multiple categories which would
31:25
happen like with location-based silos
31:27
and things like that then it creates
31:29
like these – ones and – two types slugs
31:32
within the category URLs right and so
31:34
again it it’s hard to reconcile those
31:38
when you’re using a physical silo
31:40
structure which is the category post
31:42
name permalink so one of the ways that
31:44
I’ve gotten around that is just to go
31:46
switch back to the post name permalink
31:48
which is again that’s a virtual silo you
31:51
can still accomplish the same thing all
31:53
within how you stack your category
31:55
subcategories and posts or pages two out
31:58
top parent pages child pages and posts
32:01
and your internal linking structure
32:03
right it’s all about how you you create
32:06
the hierarchy of categories and how you
32:08
do your internal linking the you the
32:10
permalink structure is not really all
32:12
that it’sit’s it’s really just a
32:14
personal preference at this point okay
32:16
good question and I can understand the
32:19
confusion but it’s really unnecessary
32:20
there’s a great article by Bruce clay
32:24
it’s called I think it would just say
32:26
silo architecture let’s just city
32:29
architecture it’s probably the first
32:31
thing that comes up or one of them right
32:33
here this is Bruce clay right here you
32:38
know what I’m curious we used to have
32:40
any oh he actually has two pages on
32:45
groose clay that this is the one that I
32:47
was talking about
32:48
I remember Carville the marbled images
32:51
so this right here will explain a bit
32:56
yeah this this is this world this is a
32:59
really good article and it’s an old
33:01
article I think it was published in 2012
33:03
anyways it’s a good article and it’s
33:07
still valid and relevant today so go
33:10
check that out
33:10
I was gonna look and see we had a we had
33:13
a video that was ranked there it is
33:15
right there website silo architecture I
33:17
wonder why it’s not on page one it was
33:19
for the longer
33:20
time it’s not there now it’s in the top
33:22
of the video search though that’s us
33:24
right there look at that 2014 four years
33:26
ago it’s crazy anyways alright keep
33:30
moving
33:33
Roth Peterson says is there a way around
33:35
the need to YouTube eligibility
33:37
requirements for the YouTube Partner
33:39
Program which requires 4,000 watch hours
33:41
in the previous 12 months and 1,000
33:42
subscribers I have some clients with low
33:44
watch hours this has hurt one thing we
33:49
cannot is we cannot link back to the
33:51
website from the videos using cards next
33:55
question do you think the sites that
33:57
loop the videos on repeat help or hurt
33:59
okay first of all the YouTube Partner
34:02
Program as far as I know you can’t well
34:07
now I haven’t test I haven’t checked the
34:09
cards thing Ralph and and so I I’m I’m I
34:12
may I might not be right here but as far
34:14
as I know you can still link from cards
34:18
to a website as long as it’s the
34:19
Associated website with the channel and
34:22
you can associate more than one website
34:24
per channel so let me just explain what
34:28
I mean here guys I’ll jump into here
34:30
real quick and we’ll go to channel and
34:33
we’ll go to advanced so down here where
34:37
it says your associated website guys so
34:39
for those of you that didn’t see what I
34:40
just did the museum in a little bit go
34:43
to YouTube go to your whatever creator
34:46
studio or whatever the it’s called
34:47
come over here to the channel then click
34:50
on advanced when you come down here
34:52
where it says associated what now guys
34:53
correct me if I’m wrong here but if you
34:55
have your associated website listed here
34:58
which means you have to add your website
35:01
your URL that you want to link out from
35:03
from the videos you have to add them to
35:05
the search con to Google search console
35:07
and then the same search console that
35:10
the YouTube account is under right so
35:13
the same Google profile that the YouTube
35:15
account is owned by you want to have the
35:18
website added to search console and
35:20
verified in search console then you come
35:22
over here and you add it to YouTube and
35:25
it’ll say success now I can click remove
35:27
right now and add another website in
35:30
here and click Add and then click Save
35:32
and yet
35:33
in semantic mastery is still added to
35:36
this that make sense I mean which means
35:38
I can still link out from cards to
35:40
semantic mastery because it’s been
35:42
confirmed and verified and even though I
35:44
just clicked remove from here I can add
35:46
like let’s say I wanted to add Master
35:48
EPR which is another one of our it’s
35:51
like a sister company of ours if I
35:53
wanted to add that to this channel I
35:54
could add that and now I could link out
35:56
as long as it was connected in search
35:57
console right verified in search console
35:59
now I could link out to both semantic
36:01
mastery and master EPR so that make
36:03
sense now again guys correct me if I’m
36:05
wrong that may have changed but as far
36:07
as I know you just can’t link out to
36:11
stuff that’s not been associated right
36:14
as an Associated website yeah and again
36:16
I may be wrong so if you guys correct me
36:18
on that I’d be happy to you know admit
36:20
it as far as how to get around that I
36:23
honestly I wouldn’t spam that guys to
36:26
try to get around those thresholds
36:27
because that’ll get the account you know
36:29
potentially you could get the account
36:30
terminated so I really don’t know what
36:33
to tell you as far as that I just really
36:35
haven’t been concerned with it
36:36
I had several of my channels have the
36:39
same thing you know I got notification
36:40
from YouTube saying that they had you
36:42
know removed me from the partner program
36:44
because I some of my channels including
36:46
my own channel Bradley banner right it
36:48
did not meet these requirements so again
36:52
I just don’t really care that much but
36:54
if I’m wrong about the cards thing
36:55
please correct me but as far as I know
36:58
you can still link out as long as it’s
36:59
an Associated website also the other
37:01
thing you can do is always set up ads
37:03
you know you could set up ads and link
37:05
out to whatever because then you’re
37:06
paying Google and they they will allow
37:08
you to link to pretty much whatever as
37:09
long as the landing page that you’re
37:11
linking to has the you know privacy
37:13
policy Terms of Service and whatever
37:14
else they require right do you think go
37:19
ahead I’m sorry I’ve yet to find a way
37:21
around those requirements I mean they’re
37:23
rock solid I don’t know if anyone finds
37:26
a hack chair please I’m sure there’s
37:30
some way to spam that but I wouldn’t
37:31
want to because it if you’re trying to
37:33
get around that guy’s is probably a
37:35
money Channel and money channels I try
37:37
to treat like money sites in that I
37:39
don’t spam them that make sense
37:43
do you think sites that loot videos on
37:45
repeat help or hurt I don’t know because
37:47
I’m not sure what you I’m not sure what
37:49
you mean by that
37:50
I really don’t understand what you mean
37:53
by that Ralph if you want to clarify
37:54
that I’d be happy to answer I just don’t
37:55
I’m not sure what you mean by that
37:57
Shawn says hi thank you for helping the
37:59
past hummed days you guys are awesome
38:01
well Thank You Shawn I appreciate that
38:02
he says I’m currently building out the
38:04
social accounts from my new website I am
38:05
blogging on the website under an alias
38:08
okay is it safe beneficial to make two
38:11
accounts on each social media one for
38:12
brand and one for my a list you can you
38:15
can do that Shawn the only thing I would
38:17
suggest is that if you’re going to do
38:20
that and that here’s the thing don’t
38:22
think that you and and I you know I know
38:24
I know a lot of people would would do
38:26
this I know because I used to do it too
38:27
right which would be to create a brand
38:29
syndication Network and then create like
38:30
an author syndication network a blog
38:32
contributor syndication network and then
38:35
you put you you syndicate the same posts
38:37
to both networks that’s perfectly fine
38:39
to do right as long as your author
38:43
network or contributor network has other
38:48
content being post to it as well
38:50
so another way to put it in other words
38:53
let’s put if you were to take your
38:55
author or contributor network and treat
38:58
it as if it was a second-tier Network
39:00
and if you’ve been through our training
39:02
at all syndication academy training you
39:04
know when we talk about if you’re going
39:06
to use to your networks for blog
39:07
syndication so second to your networks
39:10
that you should obviously syndicate your
39:13
money site posts via tier 1 to tier 2
39:17
but you should also include related
39:20
content feeds to automatically post to
39:23
your tier 2 networks that’s the same
39:25
setup that you would use in this
39:27
particular example right so if you have
39:31
a branded network and a author network
39:33
or contributor network right one on the
39:35
same author slash contributor network
39:36
then all of your money site posts get
39:40
syndicated exclusively or to your to
39:44
your brand your tier one branded network
39:46
and that’s the only thing that should be
39:48
posted to your tier one branded Network
39:49
right you don’t publish related content
39:52
feeds to your branded network because
39:53
that’s your golden frame right you want
39:55
to keep just your content on there
39:57
but the author / contributor network
39:59
would have your branded content as well
40:02
as other content that’s related from
40:04
other sources that can set be set up
40:06
through IFTTT applets that will auto
40:08
post to that because it would be
40:10
unnatural for an author to only post
40:13
content from one particular site right I
40:17
mean think about what normal people do
40:19
normal people that are into content and
40:21
share stuff or whatever they’re gonna be
40:23
blogging and put in an author /
40:25
contributor will typically also
40:26
contribute or put author posts for other
40:30
blogs in other sites so my point is just
40:32
use that to be able to add additional
40:34
content to that because they will
40:37
actually help but you don’t want to have
40:38
two networks with the same content and
40:41
only that content because then that
40:43
creates a footprint and it could cause
40:45
you problems does that make sense
40:48
so anyways hopefully that makes sense
40:50
alright RP is up he says which plug-in
40:52
to be used for creation a video course
40:54
on WordPress helping even with the
40:57
measurability for growth gymnastics body
41:00
comm is the best example
41:02
that’s funny gymnastic potties comm I
41:04
just got an email from them again
41:05
today that’s that’s I know that that
41:08
course actually um your talk what this
41:13
question is is he’s asking for a plugin
41:16
that you can create a membership course
41:19
I don’t like any of the WordPress
41:22
membership court plugins or or options
41:25
guys I just don’t like them I think it’s
41:27
too easily hacked
41:28
there’s too many problems with it member
41:31
mouse is one of them there’s a ton of
41:33
them out there what are some of the
41:35
you guys I need some help here what are
41:37
some of the other WordPress membership
41:38
plugins just gonna do a Google search
41:40
yeah
41:42
WordPress membership plugins what I
41:45
would do is probably if you’re if you’re
41:47
interested in using WordPress I don’t
41:48
recommend it for membership sites guys
41:50
but if you’re interested in it just just
41:53
go do WordPress membership plugins and
41:55
then I would probably try to find some
41:57
like these where they they do like
41:59
comparisons and then you know read
42:02
through some of these and try to find
42:03
one that fits you the best
42:05
I can tell you what we use for our sites
42:07
which you know I like it
42:10
I know there are some issues with it
42:12
sometimes but they’re all all of these
42:14
guys have issues that sometimes guys all
42:17
of these membership sites this is what
42:19
we use for all of ours value add-on
42:21
we’ve been using it since they first
42:23
launched by the way look who that guy is
42:24
about 280 pounds that sucks man I need
42:30
to get this guy to update my testimonial
42:33
that’s awful
42:34
anyways we’ve been using this ever since
42:37
they launched like I mean we were one of
42:40
the first people in the door no kidding
42:42
and and I really like it and supports
42:44
always been really good again there’s
42:46
been some issues from time to time but
42:48
for the most part I like it it’s easy to
42:49
use I’m really familiar with it we’ve
42:51
got dozens of courses and value-add on
42:53
now so I recommend this but there’s also
42:56
stuff like kajabi I know a lot of people
42:58
that use that actually so I don’t
43:01
recommend doing it in WordPress though
43:02
RPO just to make just to be clear okay I
43:06
would say kajabi and value add-on are
43:09
probably the two biggest ones or the two
43:11
most common that I’m aware of anyways
43:14
all right next Gordon says hey guys
43:16
you’re helping these hump days is
43:18
greatly appreciated well thank you
43:20
Gordon he says if I understood correctly
43:21
you mentioned that if you’re using a
43:22
peel box address to verify G and B
43:24
listing we should not use that strategy
43:25
for more than one listing under the same
43:27
brand in case Google discovers one of
43:29
them and investigates the other could
43:31
you please clarify yeah and what I
43:34
really mean is um under the same Google
43:37
profile Gordon what I mean by that is if
43:40
you’re gonna use the PIO boxes then I
43:42
highly recommend that you for each new
43:45
GMB profile that you set up so each new
43:48
local business profile that you set up
43:51
that you create a new gmail account so
43:55
that the owner I’m using air quotes the
43:57
owner of that account that Google my
44:00
business profile is a unique gmail
44:04
account unique persona
44:05
then you can add yourself Gordon are as
44:10
a manager so that you can still access
44:12
Google my business from your own Google
44:14
profile and still manage the business
44:16
and you can manage all of the businesses
44:19
even like if it’s a multi location
44:21
business the same brand right they’re
44:23
all going to be the same
44:24
and just different locations you can
44:26
still manage all of those from one
44:28
manager account but every individual
44:31
location is owned again air quotes is
44:33
owned by a separate Google profile the
44:36
reason why is because if you connect all
44:38
of them under the same owner account and
44:41
it gets investigated then yeah it can
44:44
literally and we had one of our
44:45
mastermind members post about this just
44:47
recently something similar happened to
44:48
him and and he lost a couple of accounts
44:51
or several accounts because of it and
44:53
that’s something you want to avoid and
44:55
that’s why I specifically always tell
44:57
you guys to try to reduce your exposure
44:59
by doing that it’s a it’s a little bit
45:01
of a pain in the ass to set up a
45:02
different Google account for every
45:03
account but when you lose something that
45:06
you a profile that you put a ton of work
45:09
into a ton of SEO time and effort money
45:12
and all of that into that was producing
45:14
revenue that’s gonna hurt a lot worse
45:15
than taking the few minutes it takes to
45:17
set up a new gmail account right also
45:21
because gmail accounts are becoming
45:23
harder and harder to create spam
45:25
accounts I recommend you just buy the
45:27
accounts again that’s what I do guys I
45:30
mean I I do still create I just the taxi
45:34
service company that I just landed as a
45:36
client about a few weeks ago I created
45:38
that Google account myself from my own
45:39
IP it was fine I didn’t even require a
45:41
phone verification and again this is
45:44
only probably because I don’t I don’t
45:45
create accounts very often for my IP
45:48
anymore because I buy them all and
45:50
that’s what I recommend that you would
45:51
do all right next I know you prefer
45:53
using subdomains for each different
45:55
location when creating a legion site
45:56
instead of using inner pages does Google
45:58
add ranking power to the entire site the
46:00
more locations you get top rankings for
46:02
if you use subdomains the way it does
46:04
when using inner pages yes it does
46:05
that’s why I like it and why I like it
46:07
better than doing inner pages is because
46:09
as we’ve talked about before if an inner
46:13
page if you have location pages on the
46:16
site so each location gets its own
46:18
specific page that way you can add your
46:19
local business markup you know json-ld
46:21
embed a map all that other stuff that we
46:24
do and that’s how you should do it right
46:26
each location should have its own
46:28
dedicated page the problem with that is
46:30
if any one of your pages locations catch
46:33
a penalty for whatever reason then it
46:36
could literally pull down
46:38
the entire site whereas if you have them
46:41
on subdomains yes it cumulatively adds
46:44
to the overall authority of the domain I
46:46
know that for firsthand experience
46:48
because I’ve got some lead gen sites out
46:50
there that have you know as many as 14
46:52
or 15 locations now and the one now I
46:55
add a location and it ranks in 30 days
46:57
where as opposed to it used to take six
46:59
months and that’s just because I’m
47:01
continually adding to that that that
47:03
brand and adding more sites and adding
47:06
more relevancy if that makes sense but
47:08
with a with a subdomain if you catch a
47:10
penalty on a subdomain it’s only it’s
47:14
isolated to that subdomain in other
47:16
words they won’t pass over to the root
47:18
and then take down all the other subs
47:19
does that make sense so the worst thing
47:21
you can do is catch a penalty on a root
47:23
domain because it will kill all the
47:25
inner pages on that domain and all the
47:27
subdomains but if you catch a penalty on
47:30
a subdomain it will only affect that
47:31
subdomain not the root and not the other
47:34
subdomains the sister or sibling
47:36
subdomains does that make sense
47:38
okay last you mentioned that we should
47:41
place links within a period we should
47:44
place links within periodic news site
47:45
blog content to the pages we want to
47:47
rank so how many of those links are
47:48
considered considered acceptable for
47:50
each post for a local lead generator get
48:04
URL that you’re trying to promote that
48:07
doesn’t mean that you only put one link
48:08
per post what I’m because obviously if
48:11
you’re curating posts which is what I
48:13
recommend because it’s way more
48:14
efficient and you can outsource it that
48:18
you know you’re obviously going to be
48:19
linking out to the curated content
48:20
sources right you’re going to be
48:22
providing attribution you’re gonna be
48:23
citing the source and linking to the
48:25
original article sources or content
48:27
sources because then that the articles
48:28
videos slideshows anything right audio
48:32
mp3 embeds all that so if you’re
48:36
curating content you’ll be linking out
48:37
to other stuff as well but you should
48:40
have one primary target URL as an inner
48:42
page that you’re trying to promote
48:44
within your site right because that’s
48:46
the whole point of the syndication oh
48:48
that reminds me that’s a good good
48:50
time to drop this link guys if you got
48:52
aren’t following some of these blogs you
48:54
should be bright local even if you don’t
48:55
use it for your monthly reporting and
48:57
stuff for clients I do I have been since
48:59
2012 I love bright local it’s fantastic
49:01
I was just in there again today they’ve
49:04
rolled out a whole lot of new tools
49:05
inside of bright local guys a whole lot
49:07
of new tools and new reporting features
49:09
and all kinds of stuff it’s fabulous I
49:11
love right local and it just keeps
49:12
getting better anyways they got a really
49:14
good blog and this was a really good
49:16
post I was reading through it earlier
49:17
it’s a long post but they talked about
49:18
do local businesses need blogs well this
49:21
is right up our alley with syndication
49:22
networks right so again this is a great
49:25
article it was just published a couple
49:27
days ago about about two weeks ago so I
49:31
would definitely check this out guys
49:33
I’ll drop the link on the page but this
49:34
is about blogging so to finish that
49:36
question Gordon remember the idea what
49:38
the blog’s here is to blog so that we
49:41
can build links in kind of a kind of an
49:44
acceptable way to the pages on our site
49:47
that we want to rank to drive traffic to
49:48
generate leads that make sense
49:51
so like essentially we’re using the blog
49:53
to mention pages on our site and then
49:56
that post gets syndicated out with a
49:58
link pointing to the page on the site
49:59
that we’re trying to promote so it got
50:01
to get syndicated out to our syndication
50:03
networks which are backlinks to the that
50:04
ultimately point to the page that we’re
50:06
trying to promote and then we can boost
50:07
those with to your two legs into your
50:09
three links and blah blah blah so on and
50:10
so forth alright let me um post this
50:14
real quick this is that bright local
50:15
post guys go check it out
50:17
pretty cool okay keep moving
50:21
Arman says what up bro most sexuals
50:24
that’s funny
50:25
love you guys strictly platonic I
50:27
promise that’s funny our mind he says
50:30
wanted to know of you guys here he have
50:32
ever used iron press wire for stacking
50:34
press releases no I’ve used the on press
50:37
yeah and press wire they’re actually
50:38
based in Washington DC which is like you
50:41
know an hour drive for me and every time
50:47
I’m not I guess it’s in I get a lot of
50:50
pitch emails for if you guys are using
50:52
press releases you’ve probably gotten
50:53
pitch emails for me on press wire to
50:55
where and it essentially if you
50:56
published a press release with your
50:59
contact information and it you’ll get an
51:01
email from them and they’ll say hey look
51:03
well you know we’ll give you ten press
51:04
releases for what I
51:05
X amount of dollars things like that so
51:07
I have tested them because the pricing
51:09
always looked really good but you’re
51:11
right in that a lot of their
51:13
distribution networks are like their own
51:15
sites that they built on subdomains and
51:17
stuff like that and there’s some value
51:19
to that guys but not nearly as much
51:20
value as there is getting published
51:23
across you know unique domains not
51:26
unique subdomains but unique root
51:28
domains right so there is some there is
51:30
some value there guys if you’re on a
51:32
budget you know something you might want
51:33
to consider because I know it’s a lot
51:35
cheaper than some of the other services
51:36
but again you got remember guys you get
51:38
what you pay for
51:39
I’m not saying yeah I knew Zi n
51:41
presswire is is terribly bad I’m not
51:44
saying that I’m just saying it’s not
51:46
doesn’t have the same SEO effect is
51:48
using a better distribution service does
51:52
that make sense so another question if
51:55
you have time have you ever used blue
51:56
chip backlinks yeah we used it
51:58
extensively for quite some time to 301
52:01
redirect expired domains to tier one
52:03
properties and saw results yeah but I
52:05
don’t like you can do that but I would
52:07
recommend you do that very selectively
52:09
even to tier one properties never to
52:12
your money site um you know when I say
52:14
never there’s always an exception guys
52:17
301 redirect like if you if you find a
52:20
super powerful domain especially if it
52:22
was relevant the original content was
52:24
relevant if you want to redirect that to
52:26
your root domain that’s you know again
52:29
it’s totally going to depend on many
52:32
variables but if all of the boxes check
52:34
off correctly then you could do that but
52:37
I would recommend that you do it very
52:39
sparingly few and far between because a
52:41
whole bunch of 301 redirects to a root
52:44
domain as a flag right you don’t want to
52:47
do that even tier one properties I would
52:49
be careful with that so here’s what I
52:52
did if you’re using 301 redirects is you
52:55
can create a buffer page I prefer to do
52:57
that with like an HTML page that I host
52:59
in Amazon s3 so it’s an Amazon s3 bucket
53:02
hosted HTML page right because then
53:05
you’re using the Amazon domain to kind
53:08
of filter any potential negative link
53:11
equity or link juice from the 301
53:14
redirect even if it’s checks out to be
53:16
okay you know good inbound links decent
53:18
metrics it was
53:19
there’s still some I always again like
53:22
to try to mitigate risk guys I try to
53:23
reduce exposure right and so adding up
53:27
creating an HTML page and you doesn’t
53:30
have to be HTML I just I prefer that but
53:33
you create an HTML page upload it to an
53:36
Amazon s3 bucket so it’s a hosted page
53:38
was public and then you could put a link
53:41
to your money site in that page and then
53:43
do all your redirects to that HTML page
53:46
right because here’s the thing you can
53:48
inject relevancy on that HTML page by
53:51
adding content it could just be a wall
53:53
of text of two thousand words or
53:55
whatever about your particular product
53:57
or service or whatever it is you’re
53:58
trying to promote on your money site and
54:00
have one link pointing to that page on
54:03
your money site and then you do your
54:04
redirects to that HTML page that way
54:07
it’s a buffer site and if anything
54:08
happens that causes negative SEO effect
54:11
right it causes you to lose rankings or
54:13
hurt your site all you got to do is go
54:15
in and change that URL or delete the
54:18
page altogether on Amazon delete the
54:20
bucket or whatever and in in you’re fine
54:23
you just turn that switch off
54:25
that’s what Terry Kyle calls um what
54:28
switch box SEO switch box SEO and that’s
54:31
what you could do is create a switch
54:32
basically that you can open and close at
54:34
any time so that’s how I recommend you
54:36
do it okay thinking about doing that to
54:40
Google stacks and some other one tier
54:41
one properties Google stacks I haven’t
54:43
tried it off of that it probably would
54:45
work well for that or perhaps even
54:46
Google Sites G sites because again those
54:51
are Google properties it’s a bit
54:52
different but yeah just be careful with
54:54
what you’re doing again I always prefer
54:57
to use like a some sort of buffer page
54:59
that I can turn on and off that I have
55:00
control over in case it ends up causing
55:02
a negative result
55:04
all right cool we’re almost done with
55:06
question well maybe not let’s keep
55:07
moving
55:08
quit this house good day gents thanks
55:11
for the help it’s appreciated it’s a bad
55:12
thing to add is it a bad thing to add
55:14
the money site link to an orphaned
55:16
YouTube channel in the links section in
55:18
the description this YouTube channel is
55:20
used for spamming I don’t know that I
55:23
would do it if it’s used for spamming I
55:26
don’t know that it’s a bad thing
55:28
but I don’t like to associate spam with
55:32
a brand
55:33
money money you know something that I’m
55:35
working on as a as an asset
55:37
so again if you’re spamming then what I
55:39
would recommend you do is set up a
55:41
redirect URL you can be through one of
55:44
your own redirect your one of your own
55:45
domains like for example I have a
55:47
redirect I have a domain that I use for
55:50
I’m doing a ton of video spam right now
55:52
guys I’ve got a VA that’s running video
55:54
marketing blitz full-time for me that’s
55:56
just doing video spam campaigns for
55:58
local clients I’m doing it for
55:59
prospecting a ton of stuff so I have a
56:02
domain that I set up
56:04
then I’ve got hosted with pretty links
56:06
the WordPress redirect plug-in I use
56:09
pretty links Pro I love it
56:11
and I and so I create all of my my links
56:14
that go into the spam campaigns through
56:17
my redirect URL might memory to a
56:18
redirect domain using pretty links
56:21
WordPress plugin
56:22
that way in case again there’s any
56:24
issues first of all my my money site
56:27
URLs are not listed in the video
56:29
descriptions because and I know you’re
56:30
talking about the About section but the
56:32
same thing same rules apply in my
56:34
opinion right but my money site URLs not
56:37
listed so it’s not a citation right it’s
56:40
not a mention of the brand and it does
56:42
redirect to the right to to the brand
56:44
where I want it to go but if if there
56:47
was some sort of negative effect just
56:48
what I talked about the previous post
56:49
question here about switchbox SEO I can
56:52
go into pretty links and just change the
56:54
destination URL right I can I can point
56:57
it anywhere I want I can point it to
56:58
google.com if I want is that make sense
57:00
my point is I can change that to where I
57:02
basically again switch box SEO I just
57:04
turn that switch off okay question two
57:08
when posting the GMB is the article
57:10
required to be fresh and new or can it
57:11
be recycled from old blog posts as far
57:13
as I know it can be recycled guys I’m
57:15
gonna be training my virtual assistant
57:17
who’s going to be doing this by the way
57:18
this is the course or send able is that
57:21
is the service I’m using right now to
57:23
schedule posts in GMB it’s it’s a it’s a
57:27
good service this is interesting no guys
57:29
the the images for Google my business
57:32
have to be a very specific dimension 16
57:34
by 9 aspect ratio and so here are the
57:37
dimensions if you don’t have it very
57:39
sick Steen 9 aspect ratio it won’t post
57:42
it will fail so it’s it’s interesting
57:45
anyways and I found this
57:47
the help file on that Central’s got some
57:48
pretty good help files so ah look yeah
57:52
I’m gonna be doing a template when I
57:53
train my VA next week I’m training the
57:55
VA on the the GMB posting service and
57:57
Sheila she’ll be going in and basically
58:00
there’s gonna be like we’re gonna do you
58:03
know there was going to be certain
58:04
templates that she’s going to use we’re
58:07
gonna because the posts expire every
58:09
seven days so we’re gonna be doing a lot
58:11
of posts there’s gonna be a lot of
58:13
duplicates or repeat post guys it’s it
58:15
would be difficult to come up with
58:17
unique content for every GMB post I know
58:19
one of my clients who runs manages the
58:22
GMB posting on their own they have a
58:24
like an in-house social media person
58:26
that does all that and he’s freaking
58:28
crushing it by the way because he’s been
58:30
active in it for months
58:31
GMB posts but they I see the same post
58:34
going out from them over and over and
58:35
over again like they have like a set of
58:37
I don’t sit posts that they just cycle
58:40
through over and over and over again
58:41
they might change the images but it’s
58:43
the same call-to-action the same post
58:44
bodies so ok guys we’ve only got about a
58:50
minute left I’d like to get through just
58:51
a couple more questions if you guys
58:53
don’t mind sticking around for a minute
58:54
by the way what the is are they
58:56
karate chopping uh what is that a
59:00
computer anyways yeah they’re trying to
59:03
find it man the files are in the
59:04
computer Adam what’s up buddy hey how’s
59:07
it going guys you made it yeah but never
59:10
finally got the Internet so I’m back
59:12
back online you replaced her non
59:14
apparently did we just switch up yeah I
59:17
guess so
59:17
all right all right cool let’s get
59:19
through just a couple more drivers just
59:21
donuts just to say a little bit more
59:23
about that we’re going to explain in the
59:27
training what works best and why as far
59:31
as posting I’m anxious to hear that
59:34
because I haven’t heard a yet yeah it’s
59:37
in the file okay cool all right next
59:42
question I have a client who is an agent
59:43
the main office is in another who is an
59:45
agent the main office is in another
59:47
County no realtor feeds there but she
59:49
wants to work where she lives how should
59:51
she set up her GMB page the address has
59:53
to be the main office address by law
59:58
I don’t know I would say you probably
60:02
can’t do GMB then right I mean you could
60:05
focus on organic and paid traffic like
60:06
ads but I can’t imagine if by law by the
60:10
you know realtor agreement or whatever
60:11
um she has to have it listed with her
60:14
office and I don’t know how she would do
60:15
it honestly don’t know that’s a question
60:18
I can’t answer I apologize and you
60:20
stumped me so you get a plus one for
60:22
stumping me today sorry I can’t help you
60:24
with that buddy
60:25
um yeah I don’t know how to answer that
60:28
one yeah because that would depend on on
60:31
I mean he says the law is that it has to
60:36
be that the main office address but if
60:38
the main office address is outside the
60:40
US is that acceptable by US law because
60:43
if that’s the case then you can verify
60:46
the GMB in what she just saying you just
60:52
saying County though Oh County County
60:55
yeah but my point is is if like let’s
60:59
say it’s an adjacent County let’s say
61:00
it’s 30 miles from me if if my GMB has
61:03
to show the actual office address by law
61:06
you know the law from the you know real
61:09
estate agents or whatever then I I don’t
61:11
know how to create a GM be at my own
61:14
location if you know there’s not really
61:16
any way to do it I guess I would just
61:17
focus on organic then and paid ads I
61:20
don’t know how else to do how else you
61:22
would get around that so Dominic what’s
61:27
up buddy he says when you and market
61:29
we’re talking GM be Pro course was the
61:31
testing done only on verified GMB sites
61:33
yeah
61:33
yeah I mean there’s in my opinion
61:36
there’s no reason to not like unverified
61:38
GMB sites guys now won’t even show their
61:41
unpublished unverified equals
61:43
unpublished it used to be unverified
61:46
would still show up in search results
61:47
but and in older ones may still like
61:51
older unverified GMB profiles may still
61:55
show in search results but when you set
61:57
up a new account now it doesn’t publish
61:58
until it’s verified you can’t see it in
62:01
maps at all unless it’s verified not not
62:05
only that it doesn’t have any of the
62:06
features that that you need that’s right
62:09
of course they’re just not available you
62:11
can’t do anything
62:13
Jeff Miller uh he’s a new mastermind
62:16
member as well both Dominic and Jeff are
62:18
and Greg is too like all in a row that’s
62:20
awesome
62:21
Jeff says for a company with GM B’s in
62:23
different cities do we build separate
62:25
citations for each location using that
62:27
cities at ap and include a link to that
62:29
cities landing page instead of the home
62:30
page yes absolutely Jeff in fact each
62:34
GMB profile should have a unique landing
62:36
page URL to that make sense and there’s
62:41
a reason for that so again as I was just
62:43
talking about earlier somebody was
62:44
asking about you know multiple locations
62:47
having either inner pages or subdomains
62:48
it’s fine if you want to use inner pages
62:50
it’s fine just be aware of what I talked
62:52
about earlier which is you know the risk
62:55
factor right but each location should
62:57
have its own separate page right so that
63:01
you can add json-ld local business
63:03
markup you can add you know embed the
63:05
map you can make that entire page a
63:07
hundred percent relevant to that one
63:08
specific location then you use that
63:10
location URL location page URL as the
63:13
website in GMB right as the website URL
63:17
and you can change that guys without a
63:19
triggering rivera fication because it’s
63:21
an inner page on the same domain now I’m
63:25
not saying that you said there might not
63:27
be some weird thing that triggers Rivera
63:28
fication but and all in my experience is
63:30
doing that it does not trigger a
63:32
verification okay is it a good idea to
63:35
include local GMP SNMP info on the
63:37
specific city page yes absolutely I
63:39
embed the GMB map on that page I put the
63:42
N ap I also put the Google map URL even
63:45
though the embed is there I also link to
63:47
the Google Maps page specifically so
63:51
yeah absolutely you want to list all
63:52
that Plus Jeff again you’re in the
63:54
mastermind but you want to make sure you
63:55
have the local business markup in the
63:57
header json-ld and use the same as
64:00
attributes you want to use as many of
64:02
those you can use the ad ID stuff we
64:04
talked about that in both mastermind and
64:06
syndication Academy go look at the
64:08
syndication Academy update webinar that
64:10
I called the local iframe loop it’s
64:12
incredibly powerful make sure that
64:14
you’re doing that stuff too
64:15
all right last one and we’re gonna wrap
64:20
it up we’re going to answer Tom’s and
64:22
we’re gonna be done guys when running
64:23
press releases can we swap in different
64:24
city location
64:26
and AP or should this always be the ni P
64:29
for your headquarters no I mean it
64:31
depends on what you’re doing Jeff if
64:32
you’re gonna be promoting a specific
64:33
location make sure that that here’s the
64:37
thing if and I’ve talked about this many
64:39
times Jeff you’re a mastermind member so
64:41
you probably have local PR Pro and all
64:42
that if you go through that course I
64:45
talked very specifically about how
64:47
organization pages with press releases
64:48
are really powerful and so like our
64:51
press release service inside a search
64:52
space will give you the ability to
64:54
create an organization page right and so
64:56
from there each each location should
64:59
have its own organization page because
65:02
your n ap is part of the organization
65:03
right so when you set that up your n ap
65:06
will be there plus a link back to your
65:07
site then any press release for that
65:09
specific location will go be shown on
65:12
like a basically an index page like a
65:14
blog index or category index page for
65:16
that organization will show all the
65:17
different press releases that’s a great
65:19
great great spam point or link point
65:22
that you can point a bunch of links to
65:24
right and it’s got an N ap your citation
65:27
what they do follow link because uh you
65:30
know the organization pages that you you
65:32
generate from art from inside service
65:33
base with the press release service not
65:36
to press release plus service the press
65:38
release service is great and that’s why
65:39
I like that service I use it a ton even
65:41
though we have press release Plus which
65:43
indicates two more sites it allows map
65:45
and beds and video embeds I still use
65:47
just the press release service a lot
65:48
specifically because of that reason so
65:51
again each each separate press release
65:53
should be optimized specifically for one
65:56
location and that location should be the
65:59
N AP or the citation listed in that
66:02
press release for that location
66:03
otherwise you ambigĂș ate the data right
66:07
data ambiguity okay I can’t say it in
66:10
that sense but if you you want to
66:12
disambiguate the data by making
66:14
everything segregated separated locate
66:18
by location that makes sense all right
66:21
last one tom says this is post on google
66:24
for the posting service yes GMB and by
66:26
the way we is one thing we didn’t
66:27
mention there’s that I don’t know that
66:29
we should but we’re working on I’ve done
66:33
for you service for that stuff to guys
66:35
so we’ll talk about all that when we
66:37
actually get closer to launching the
66:39
course
66:40
um I masterminds ever gets a new view
66:44
yes of course just contact us a
66:46
supporter or asking the Facebook group
66:49
the mastermind Facebook group we’ll get
66:51
you sorted alright guys we gotta wrap it
66:53
up I’m Way over thanks guys for hanging
66:55
out appreciate it we’ll see you guys
66:57
next week
66:58
also very briefly mastermind members and
67:01
we’ve got not a mastermind webinar
67:04
tomorrow but we have a special webinar
67:05
tomorrow some of you may have gotten
67:07
emailed about it anyways just just be on
67:11
the lookout for it tomorrow it’s gonna
67:12
be pretty cool okay alright guys thanks
67:15
everybody
67:16
hi everyone

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