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Here is a transcript of the video.
I’m gonna steal Adams line hey everybody
00:05
this is Brad the inventor with the
00:06
semantic mastery and this is hump day
00:09
hangouts episode I believe 178 hard to
00:12
believe anyways um I it’s uh sunny and
00:17
warm in Virginia finally well it’s it’s
00:19
getting there and I’m glad for that
00:22
we’ve got her nan and Marco on we’re not
00:25
gonna ask Marco about the weather cuz
00:26
I’m tired of hearing about it but how
00:29
are you doing it on good man and it’s
00:31
good to be here excited for what’s
00:33
coming it’s kinda but I think there’s
00:35
gonna be a big storm here in Argentina
00:37
and what is higher Australia so it’s
00:39
good it’s good to be here awesome Marga
00:42
how are you doing man investigating how
00:46
to ranking Google mo better mo better
00:51
it’s awesome
00:52
yeah guys we’ve got a few things we’re
00:54
gonna tease you with this morning cuz
00:55
you know how we like to do that so we’re
00:58
gonna do a or today excuse me we’re
01:00
gonna tease you with a couple things I
01:02
guess I’ll I’ll hand it over to you
01:04
first turn on because you wanted to talk
01:05
about the updated battle plan v2 yeah
01:09
yeah that’s right
01:10
in fact one of the one of the usual
01:13
announcements that we do is that we we
01:16
tell you guys to go get the battle plan
01:18
because that’s like step number one if
01:19
you’re new to somatic mastery but for
01:22
the first time in a couple of months I
01:24
would say probably a year I would say to
01:25
hold off to not do that because we’re
01:28
actually revamping it we’re we’re
01:29
rewriting in there’s a lot of an init
01:32
that still works like the charm so you
01:35
can totally get it now and apply today
01:37
and you will get a lot of good stuff
01:38
good results but we have you know
01:40
tweaked some stuff and treat some orders
01:42
of different things you know to reflect
01:45
better what are the changes that we have
01:47
been finding out and whatnot so we’re
01:50
still reviewing it there’s gonna be
01:51
probably another two weeks before we
01:53
launch it or something like that and so
01:57
yeah I’m really excited about that it’s
01:58
gonna be it’s got to be as usual a
02:00
launch price it’s a no brainer so stay
02:03
in touch you know stay tuned because
02:06
it’s gotta be really really good
02:11
okay yeah I agree that we’re looking
02:14
forward to launching that because
02:15
obviously within a year you know stuff
02:17
has changed we’ve added some new things
02:19
to our standard operating procedure like
02:20
press releases for example so you know
02:22
all that kind of stuff is in is in the
02:24
new battle plan guys also next month in
02:27
May we’re gonna be actually launching
02:30
another product called local GMB Pro
02:32
which is going to be fabulous because
02:34
Marco and Rob are back at it again
02:36
they’ve been in the lab testing
02:39
basically getting results for clients or
02:42
their own assets whatever entirely 100
02:46
percent within the GMB dashboard know if
02:48
you guys are paying attention to what’s
02:49
going on inside of the GME dashboard but
02:51
a lot of changes have occurred in just
02:53
the recent weeks and months and weeks
02:56
for example like services tabs are now
02:59
starting the show up to where you can
03:00
add products and services and pricing
03:02
and description of them and all that
03:03
kind of stuff there’s the messaging tab
03:05
there’s I mean there’s all these things
03:07
that you can do now and they’re like the
03:08
GMB websites which I was playing with
03:10
today which is freaking fabulous the GMB
03:13
post like all this stuff that Google is
03:14
giving us that are free tools to use
03:16
inside the GMB dashboard and what Rob
03:19
and Marco been finding out is by using
03:21
those tools and doing everything that
03:24
Google gives to us taking advantage of
03:26
everything that Google gives to us
03:28
inside that dashboard that they’re able
03:29
to generate some incredible results that
03:32
has absolutely nothing to do with
03:34
ranking or traditional SEO it’s like all
03:37
that stuff that we’ve filled our heads
03:39
with over the last many years guys
03:41
forget about all of it because it can be
03:43
done a hundred percent inside of GMB
03:45
without needing to know all that stuff
03:47
and it’s amazing because Marco and
03:50
Robert started telling me about the
03:51
process that then they you know started
03:53
developing a process doc and all that
03:55
and they shared it with me and I had
03:56
landed a client just a few weeks ago as
03:58
a referral for a company that is really
04:00
outside of my industry target usually
04:03
but I took them on anyways and I said
04:06
okay this is a perfect opportunity to
04:08
apply this new GMB training that or
04:11
method that Marco Robert putting
04:13
together we’re developing for this
04:15
project and so I just started working on
04:17
that and developing that and I’m
04:19
recording the entire build and that’s
04:21
part of the like that’s my contribution
04:23
to the local
04:24
the pro course is recording a case study
04:27
and I’m learning this for the first time
04:30
– like I’m literally learning what Rob
04:32
and Marco are teaching me and in going
04:34
and applying it for the first time in
04:36
this case study so you guys are seeing
04:38
me make mistakes like where you guys
04:40
will be those of you the purchase of
04:41
course will be seeing me make mistakes
04:42
and kind of fumble my way through stuff
04:44
which i think is a hell of a lot more
04:45
genuine and more useful personally as a
04:49
student of many internet marketing
04:50
products myself usually when you see the
04:52
polished finished product it’s usually
04:54
just all the stuff that worked well
04:56
right and so but a lot of times if you
04:59
run into an issue like a challenge or a
05:01
roadblock or something that’s not
05:03
covered in the training then it can
05:05
literally stop your progress dead in its
05:07
tracks I know what’s happened to me many
05:09
times because I’ve run into something
05:10
that wasn’t addressed in the training
05:12
because the training only shows
05:14
everything that works so I like this
05:16
style of training in that I’m learning
05:18
it as I’m recording the case study
05:20
videos that you guys can see like
05:22
mistakes and how I get how I correct
05:24
them and how I find you know workaround
05:26
stuff anyways that all said what’s
05:28
amazing is I got a call from the
05:30
customer the client yesterday or might
05:32
have been two days ago now and he was
05:34
like he’s funny but the way he talks
05:35
he’s like yo bro I got so many calls
05:37
over the weekend from the from the Maps
05:39
listing and I’m like I don’t even see it
05:41
ranked and I don’t know how I’m getting
05:42
the calls but they’re coming through and
05:43
so I went and looked at the GMB insights
05:45
data which is like analytics inside the
05:48
GMB dashboard and you can absolutely see
05:51
how much traffic his new brand new GMB
05:54
listing has already received you can see
05:56
phone calls the clicks – driving
05:58
directions all that kind of stuff and
06:00
it’s amazing because he’s not ranked at
06:03
all like anywhere – brand-new listing
06:05
guys yet
06:06
just because I’m in there optimizing the
06:08
way that Marco and Rob are teaching me
06:11
and utilizing all the products that
06:13
Jimmy gives us he’s already generating
06:15
leads from this listing that under
06:18
normal SEO standards I wouldn’t be
06:20
generating leads with this listing for
06:22
at least a month right long enough to
06:23
get everything built out submit a press
06:26
release syndication network drive stack
06:28
all the stuff that we typically do not
06:29
doing any of that this is all 100% done
06:32
inside the GMB dashboard so far and so I
06:35
let marco talk on that for just
06:36
minute I’m gonna grab the screen and
06:38
just show you guys a quick like I said I
06:40
was gonna tease you but a quick peek
06:42
inside the the site the this is the back
06:45
end for of our membership sites where
06:48
I’ve got lessons that I’ve been
06:49
uploading and you can see look at this
06:50
guys I’ve got already sixteen lessons
06:52
added to this new training that we’re
06:55
launching next month and this is just
06:57
for this one case study and I haven’t
06:59
even scratched the surface man I’m just
07:00
getting started so this is gonna be one
07:01
hell of a training course guys that will
07:04
literally save you a ton of money and a
07:05
ton of time because you can get results
07:07
like almost overnight for clients just
07:10
inside a GMB guys you don’t even need a
07:12
website for this which is insane so mark
07:16
and go ahead and chat about that for the
07:17
what what I wanted you to tell them also
07:20
is when was the map finally verified
07:23
well it was verified about two weeks ago
07:26
were know about three weeks ago but
07:27
there was a strange trouble with it
07:29
there was a duplicate listing that was
07:31
Trump Leah but I mean when when did when
07:33
did everything get corrected and
07:35
Thursday last Thursday last week so less
07:38
than a week ago and and then in during
07:42
that time you can already see results
07:45
yeah over the weekend this past weekend
07:48
he said he received I think six or eight
07:50
calls or something like that and if you
07:52
go look it shows a calls it only shows
07:55
four from the weekend and four calls
07:57
prior to that weekend so I’m not sure
07:58
how those other four calls got there but
08:01
he said he got six already calls
08:02
something like that over the weekend and
08:04
the insights are showing it so here’s
08:07
the deal those will only register the
08:10
click to call all right what from their
08:12
cell phone when they click the four the
08:14
phone and call the company directly they
08:17
won’t register like when they see the
08:19
listing and call from internet and call
08:21
yeah yeah
08:22
right but I mean the results are there
08:26
and they’re they’re undeniable number
08:28
one from insights and just from the
08:30
client being so excited or sometimes so
08:32
overwhelmed that they say I have so many
08:35
calls what the hell do I do what am I
08:37
supposed to do I wasn’t the the
08:40
experience that I’ve had and now we’re
08:42
going on the third month and I’m going
08:44
to raise my rates again for the third or
08:47
fourth month is it
08:49
I just got do
08:50
600% yeah traffic traffic went up 600
08:57
percent well from the insights that we
09:00
got mud this is month-to-month so from
09:02
from last night to this month and it’s
09:05
incredible that the number of number one
09:07
it shows visits organic visits and it
09:11
shows what happens with the the GMB so
09:15
everything is right there and you know
09:16
and like my thing for years and years
09:21
has always been I never guarantee
09:22
rankings because I know that Google is a
09:25
fickle mistress right I know that Google
09:27
will do whatever it wants to do but I’ve
09:30
always said I will either get get your
09:33
results or you leave I put it that
09:36
that’s it that’s my pitch you know if
09:39
you boil it all down my pitches dude I’m
09:41
gonna get you I’m gonna make you money
09:43
if I don’t then you don’t have to pay me
09:46
anymore you can just walk away no
09:48
contracts no nothing and this is a way
09:50
to make sure that you’ll be able to come
09:54
through with that with that guarantee
09:56
that you’re giving your client of making
09:59
your client money so I think this is
10:02
just I don’t know just another way that
10:04
that we found about exploiting Google’s
10:07
love for itself yeah and what’s great
10:10
about it guys is like I said this the
10:11
the trainings gonna be entirely about
10:13
how to use just GMB assets and that’s it
10:16
obviously you can incorporate other
10:18
stuff other traditional SEO and local
10:21
SEO stuff that we also know works right
10:23
so for example syndication networks help
10:25
validate the entity drive stats press
10:28
releases all that stuff but the goal
10:30
with the GMB pro course is to teach you
10:32
how to get results strictly in the GMB
10:35
environment and if you want to add the
10:37
other stuff it’s only going to make you
10:39
help you to get results faster and
10:41
maintain them for longer you know what
10:44
even and so far I don’t have a history
10:46
of knowing like if I got to continue
10:48
that activity or what for this because
10:50
this is new to me too but my point is
10:51
even in really competitive stuff you’ll
10:54
be able to get results because you’ll be
10:56
doing stuff that’s generating activity
10:59
that has it’s completely independent of
11:01
rankings that’s my point like it’s
11:04
amazing because and again I was telling
11:05
Marco I’m curious as to how what I think
11:08
is going on is that people that are in
11:11
us in a particular area remember this is
11:13
all local stuff right so people that are
11:15
in an area that Google knows your
11:17
history if you’re if you’re got a Google
11:19
account and it’s you’re tied to your
11:21
phone
11:21
you’re gonna knows where you are at all
11:23
times they know what stores you like
11:25
what kind of searches you do they know
11:26
everything about you and so even though
11:29
the ranked trackers might not show the
11:32
listings as ranking in maps because
11:34
there’s some random IP it might even be
11:36
a localized IP but it has no like search
11:38
history that kind of stuff it’s not no
11:40
profile attached to it whereas somebody
11:43
that’s in that area does have a profile
11:45
that’s got an accrued search history
11:47
they might have they might be an in
11:48
market they might be in market for a
11:50
particular service and so Google knows
11:52
all of this and so Google is displaying
11:54
these localized results to those people
11:58
that are most that it’s most relevant to
12:00
them if that makes sense whereas a rank
12:02
tracker it’s not going to see that the
12:03
kind of date that’s not going to see
12:04
that kind of a search result and I’m
12:06
thinking that that’s what it is because
12:08
Google for years has been talking about
12:10
localizing and personalizing search
12:13
results as much as possible and the
12:15
technology is there now that they can do
12:17
it so you and I or or those of us that
12:20
are looking at it remotely aren’t gonna
12:22
see the same data that somebody is that
12:24
is actually searching from you know
12:27
locally especially there from a mobile
12:28
device which is where like more than
12:30
two-thirds of all search traffic goes
12:32
through mobile devices now right so
12:34
think about that guys just really super
12:35
powerful I’m excited about it I’m
12:37
actually really excited about it and I’m
12:39
looking forward to getting relaunching
12:40
or launching this course next month
12:43
alright guys I think we got enough
12:46
pitching yeah what do you think yeah
12:51
yeah Sam’s up Pam Bailey
12:55
let me grab the screen I’m the man okay
13:00
Sam what’s up buddy he says question
13:03
about the site structure I’m using
13:04
virtual silo structure if I have a page
13:06
that links to one or more subcategory
13:08
pages is there an SEO benefit to using
13:10
the parent page feature in WordPress for
13:12
this well
13:16
okay remember if you’re using a complex
13:21
eyelid structure that’s how you create
13:23
subcategory pages right so so think
13:27
about that Sam if you’re using a complex
13:29
silo structure where you have cat a
13:32
top-level category which is also a page
13:35
which is a parent page then you have
13:38
subcategories which are also pages but
13:41
those are child pages which means you
13:43
have to select the parent page and the
13:45
right-hand sidebar of the page you know
13:47
WYSIWYG editor type thing you select the
13:49
parent page and then posts are obviously
13:53
post those go into either categories or
13:55
subcategories right and so that’s the
13:58
hierarchy of how you use a complex Sylar
13:59
structure so if you’re doing complex
14:01
other structures yes you would have you
14:03
would assign a parent page whether
14:04
you’re using physical silos which or
14:07
virtual silos and all that means guys in
14:09
case anybody’s confused about that is
14:11
whether you’re showing the silo
14:12
structure in the URL that is determined
14:15
by your permalink settings in WordPress
14:17
if you’re using permalink the post name
14:20
settings then that’s a virtual silo
14:22
because it’s not the hierarchies not
14:25
displayed in the URL it’s only showing
14:27
the post or page slug so it’s route
14:30
domain.com slash post or page slug right
14:34
so that’s the post name permalink
14:35
structure if you’re using category post
14:38
name permalink structure that will show
14:40
physical silo structure right so that’ll
14:43
show that the hierarchy in the actual
14:46
URL I’ve always preferred it that way to
14:48
me it’s more logical that way however it
14:51
makes no difference as far as SEO I’ve
14:53
tested it both ways in the virtual silo
14:55
in fact I would even probably suggest or
14:57
recommend going with the virtual silo
14:58
method because you can run into some
15:01
funny slug or URL things that happen
15:06
when when trying to do the complex solid
15:08
structure and using the the category
15:10
post name permalink that makes sense so
15:13
Sam just because I don’t want you to be
15:14
confused here if you’re doing a complex
15:16
silo then you have to use the parent
15:18
page assign a parent page from
15:20
subcategories which will be pages okay
15:23
if you’re using a simple solid structure
15:24
then now because typically you wouldn’t
15:27
you know usually you’re just going to
15:29
have
15:29
gouri’s an impost so there wouldn’t be a
15:31
need for a subcategory okay if you if
15:35
you have subcategories it’s typically
15:37
because you’re using a complex silo
15:38
structure so hopefully that answers the
15:39
question if it doesn’t Sam try to repost
15:42
it with a little bit more detail okay
15:44
I’ve also added links to our videos for
15:47
a complex silo and simple silo
15:49
structures perfect i knows videos are
15:52
old and they still apply there’s nothing
15:53
to change about that John what’s up
15:56
Johnny says hi listen do hop to hangouts
15:58
every week thanks man I appreciate that
15:59
he says plus one for you guys I would
16:01
like to know when you plan to release
16:03
your new course local GMB Pro thanks
16:04
awesome John yeah that’s next month
16:06
we’re definitely gonna be launching that
16:08
in May there’s no question that’s coming
16:10
out in May I mean I should be done with
16:11
my part of it within the next week or so
16:14
other than you know coming in and
16:16
updating to show like the incredible
16:18
results that I’m expecting to get now
16:20
other than that like mostly like again
16:23
it’s just a process once you learn it
16:24
like we’re talking about even even
16:27
providing a done-for-you GMB pro service
16:30
it’s something we’re at were seriously
16:32
considering building out a team for that
16:34
so nobody out there will have that
16:37
except us at least initially then I have
16:39
a bunch of people come copy us as usual
16:41
all right Adrian Arbor says hey guys I
16:44
have a question regarding lab Tuesday
16:45
recently bought 50 tumblr accounts from
16:47
a gig on fiber but they didn’t come as
16:49
separate accounts you there was a main
16:51
account several accounts under that
16:52
which isn’t really good and I don’t
16:54
think for linking to a money site to
16:56
boost rankings zeros away is there a way
16:57
to separate these accounts so you don’t
16:58
immediately get banned also somewhere
17:00
red that you were able to log in the
17:02
numerous tumblr accounts to add content
17:04
and personas using brow CO and didn’t
17:05
need any proxies is this correct thanks
17:07
guys and keep it the good work Adrian
17:09
okay Adrian I’m not 100% sure about the
17:13
process for transferring an account in
17:15
tumblr like a blog from one tumblr
17:19
account to another it’s probably
17:21
possible I would just contact tumblr
17:23
support to ask them like just pitch it
17:26
you know when you ask them ask them as
17:28
if you were you know transferring a blog
17:31
to somebody else and just say like you
17:32
know what’s the process for doing that
17:34
is that possible
17:35
find out if that’s possibly because yeah
17:37
I agree with you if you buy 50 expired
17:39
tumblers and they’re all under one
17:41
account that’s to me is useless like
17:43
you might be able to get some out of it
17:45
but the problem is if if one of your
17:47
sites gets terminated or banned it could
17:51
likely pass to that entire account and
17:53
you lose everything I don’t know that
17:54
for sure guys cuz I don’t typically set
17:56
up my accounts that way but I would
17:57
assume that tip that that one profile
18:01
could get banned which would kill all of
18:04
the blog’s under that profile I don’t
18:05
know if they keep it separate or not if
18:07
tumblr does okay yeah yeah I would
18:12
assume that um you’re right like if you
18:16
think like it when in doubt just undo it
18:19
you know what I’m saying like we haven’t
18:20
gone that far as to create several sub
18:22
accounts yeah within the same another
18:24
account but that’s just it you know if
18:27
in doubt just you know just in case and
18:30
do it yeah I mean I’ve you I’ve created
18:33
three or four blogs under one profile
18:35
but I’ve never liked it typically that’s
18:37
only because they’re in different
18:39
industries type stuff so I’m using them
18:41
for different purposes but you know yeah
18:43
if you’re if you’re basically like
18:44
trying to use several tumblr accounts as
18:46
like basically a web to pbn or something
18:48
to link to your money sites I would not
18:50
have them all coming from the same
18:51
account number one okay
18:54
as far as tumblr accounts and browser
18:56
yeah guys the thing about using proxies
18:59
for brow CEO like for creating account
19:02
like for creating accounts and stuff
19:04
like that guys that is no longer such an
19:07
issue it used to be a few years ago
19:09
where you you didn’t want to create a
19:11
bunch of accounts from the same
19:15
anger the case because of public Wi-Fi
19:18
has just basically it’s blanketed
19:20
everywhere you know what I mean so there
19:22
are always dozens hundreds even
19:24
thousands of people on the same IP think
19:27
about it and so all logged into the same
19:30
type of accounts and it doesn’t flag
19:31
everybody’s account because it’s the
19:33
same IP so it’s no longer an IP issue as
19:35
it is not like it used to be anyways why
19:39
it’s important why you can do that with
19:41
browse eyo here’s the thing if you were
19:43
to go clear firefox through the normal
19:45
you know clear cache and cookies process
19:48
and run ccleaner and do all that stuff
19:49
and then log into an account with a
19:52
fresh browser like virgin white fresh
19:55
you know browser that looks unnatural so
19:59
if you do that and then you log back out
20:01
clean your cache and cookies and then
20:02
log back in through the same ip to
20:04
another account with a fresh browser and
20:06
you do that a couple of times you can
20:08
absolutely flag your IP for that kind of
20:11
activity for spammy activity which could
20:13
cause accounts to be terminated or to
20:15
beer even requiring verification
20:17
all that kind of stuff because you’re
20:19
sending a lot of unnatural signals to
20:21
that platform that you keep logging into
20:23
with the fresh browser under new
20:24
accounts does that make sense
20:26
however if you’ve got brow CEO or any
20:28
tool that does that I think another one
20:30
is called ghost browser or something
20:32
like that whatever tool you have or app
20:36
that will do that for you you can still
20:38
log in underneath the same ip but each
20:40
browsing session keeps its history so
20:44
there’s cookies that are accrued and
20:45
there’s you know history as to what
20:47
sites have been visited and you know
20:50
what searches have been done and that
20:52
got what links have been clicked on and
20:54
that kind of stuff and so those kind of
20:55
histories and those cookies that accrue
20:57
start to build up a profile even if it’s
20:59
under the same ip it doesn’t matter
21:01
because each IP or each profile is gonna
21:03
have a slightly different history and
21:05
that looks natural because people do
21:08
that but people don’t typically people
21:10
don’t clear your browser every time they
21:12
log in and think about a public Wi-Fi
21:14
not 15 people and any public Wi-Fi spot
21:18
are going to clear all their cache and
21:19
cookies and then log into their account
21:21
from that same IPS that makes sense
21:22
so but but they but there could be 15
21:25
people logged into
21:27
humbler from the same IP because they’re
21:28
all but they’re all different accounts
21:29
so my point is is just acting more
21:32
natural is the way to do it even if it’s
21:34
from the same IP and that’s why like I
21:36
use brow Co all the time but I even
21:37
stare I have some select accounts that
21:40
are assigned to dedicated proxies that I
21:42
still use today because they’ve been set
21:44
up and they’ve accrued browsing history
21:46
over the last two years now really but
21:48
all my new accounts that I set up in
21:50
brow Co they’re all just run right
21:51
through my IP guys I don’t care about
21:53
the IP problem anymore because I’m
21:55
building up profiles that have their own
21:58
history in their own search habits in
22:01
their own you know likes and themes and
22:03
all of that stuff and it’s all done
22:05
through my same IP which is okay in my
22:07
opinion I’ve never had any problems with
22:09
it does anybody have anything to say
22:11
differently about that no I’m not not
22:13
about that but I do as far as the
22:15
original question and you should be able
22:18
to transfer the the different accounts
22:23
to the different blogs you go you’d have
22:26
to go into tumblr and create the the new
22:29
account that you’re going to transfer to
22:30
and then you send an email from the blog
22:34
that you’re looking to transfer to that
22:37
new account to join right to that email
22:40
to join your blog and then you can make
22:42
that person an admin and then you can
22:45
eliminate yourself from I’m pretty sure
22:49
Google it because I’m sure that
22:51
somewhere somewhere in YouTube and some
22:53
or somewhere in Google it will be
22:56
explained exactly how’s that but the
22:58
gist of it if I remember it correctly
23:00
that’s how it’s done I did it before
23:02
with some stuff that I got crossed up I
23:06
added about five different blogs and and
23:10
that’s how I did it I just added a
23:12
starting a new one and figured out how
23:15
to transfer the ownership but you don’t
23:17
really transfer ownership you make
23:19
someone an admin and then you eliminate
23:20
yourself from that and by doing that it
23:24
makes that new blog or that new tumblr
23:29
account the administrator yeah yeah
23:32
that’s that’s what I mean just go to
23:34
youtube and search and guarantee you’ll
23:36
find it or go to Google and search the
23:38
videos tab because
23:40
that has a much better search
23:41
functionality than YouTube does so okay
23:45
Pete what’s up buddy he says hey guys
23:46
when you were talking to potential
23:48
declined to you put in the proposal a
23:49
one-off onboarding or setup fee if so
23:51
how do you explain what the fee is for
23:53
and why do you charge the fee thanks in
23:55
advance it depends on what I’m doing
23:57
Pete but yes there’s usually setup fees
24:00
involved it depends on again it depends
24:02
on each one of the services so for
24:05
example like for Google my business or
24:07
map’s SEO you know I always charge a
24:10
Maps optimization or Maps set up an
24:12
optimization fee right and I charge six
24:15
ninety seven I believe for that which
24:18
includes
24:18
the GMB set up an optimization if it’s
24:21
not already set up then I set it up
24:23
typically it’s set up and I’ve just got
24:24
to optimize it Bing and in Yahoo in fact
24:27
I really even kind of took Yahoo out of
24:29
it to where I’m really just now doing
24:30
Bing in GMB for the same price right 697
24:33
that’s what I charge and but then my
24:36
local monthly SEO charges for any at the
24:40
lowest I will charge for local maps is
24:43
500 bucks a month for for maintaining so
24:47
so like I’ll charge 697 set up in 500
24:49
dollars a month if I got somebody with
24:51
two locations a lot of the times I’ll
24:52
charge them four hundred dollars per
24:54
location per month so it’s eight hundred
24:55
bucks for two that’s just kind of how I
24:57
do stuff like I you know I don’t charge
24:59
as much as a lot of the other people do
25:00
for my services but when it comes to
25:02
setup fees it just depends on what it is
25:04
like for example I also do reputational
25:06
marketing stuff now because it’s just so
25:08
stupid easy to fulfill right the app
25:10
does all the work all you got to do is
25:12
sell it and so like I’ll charge somebody
25:14
like 99 bucks there’s a set up fee
25:16
because it takes me or a VA about 20
25:19
minutes to input data into the system
25:21
and that’s it and so I make a hundred
25:22
dollars on a setup fee and then I’ll
25:24
charge you know maybe two hundred
25:25
dollars a month or something like that
25:27
on just the reputation stuff but I
25:28
typically try to roll all of that into a
25:31
larger SEO package anyways okay but yeah
25:34
I mean guys I guess I’m always
25:36
transparent about my my charges to my
25:39
clients like I tell them exactly what
25:40
everything is for like I don’t ever try
25:42
to inflate prices here and there to kind
25:45
of hide stuff I just flat out tell them
25:47
what it is and I explain why that I’m
25:48
charging for that and why it’s necessary
25:50
and again like I said the way that I
25:54
present my services to my clients it’s
25:57
in a very transparent way so that I
25:59
honestly feel like I’ve earned their
26:01
trust by just explaining everything in
26:04
such detail that makes sense so anyways
26:08
um that’s my two cents you guys have any
26:10
additional input on that yeah real quick
26:14
I do this thing that you do Bradley in
26:16
terms of I tell them hey this is what
26:18
it’s gonna start like at what I’m going
26:20
to charge and then these are the tools
26:22
that I’m going to use and this is the
26:24
final you know like the tally if you
26:26
want but yeah I definitely break that
26:29
down for the clients and I’m completely
26:31
hundred percent transparent as you were
26:32
saying as well mark oh no I totally
26:38
agree you have to be transparent but
26:41
then again if if you position yourself
26:44
correctly you should also rate raise
26:48
your prices accordingly I mean you know
26:51
your market you know your local market
26:53
Bradley and you know what it is I would
26:55
never charge the same thing to someone
26:58
let’s say in in an area like where you
27:01
are like let’s say in in Georgetown
27:05
right for example where I know I mean
27:08
that the money is just way different a
27:11
Beverly Hills Dennis I’m gonna hit him
27:15
over the head as opposed to just a local
27:18
Dennis that that’s just trying to get
27:22
people in the door right so that so that
27:25
he can then sell them on whatever
27:27
services it is that he has so you have
27:30
to know know if you know your market and
27:32
you position yourself accordingly then
27:35
you could you usually could charge a
27:38
little bit more but definitely
27:40
transparent as far as the tools as far
27:42
as using you know you have to pay your
27:45
staff you have you have expenses also
27:46
yeah and you if you’re transparent with
27:50
all of that then you should be okay
27:55
I mean markup you have to charge what
27:57
you feel you’re worth that that’s how I
28:00
how I think you have to charge for your
28:03
services and if you’re that good then
28:05
you should charge for that you should
28:06
charge a premium
28:08
most other businesses and most other
28:11
experts do I agree okay D is hey guys a
28:18
few days ago my gmail account got
28:19
suspended it was my persona account for
28:21
one of my affiliate sites in the account
28:23
was around nine months old I had a
28:24
branded IFTTT Network and drive stack
28:26
attached to this account I need the
28:29
words of wisdom from you guys on this
28:30
issue before that I want to tell you a
28:32
few things I had content in the drive
28:34
files without attribution and all of
28:36
these documents were created a few
28:37
months back ok so if it was like
28:40
straight-up copied content from
28:42
somewhere without attribution wow that
28:45
typically hasn’t created a problem but
28:46
Marko can comment on that no that’s
28:50
never been a problem yeah it’s never
28:53
doing it the same way not a problem
28:56
he says a few days ago I created a new G
28:58
site for link building and I framed a
29:01
few of my Google Docs and spreadsheets
29:02
and I went to fiber and ordered two
29:03
contextual backlinks packages with one
29:05
5,000 links and with one 2,000 links to
29:08
my new G site again although I never
29:11
recommend buying backlinks packages from
29:14
fiber because those templates are used
29:16
over and over and over again so it’s
29:18
definitely a footprint thing well I’m
29:21
sure there’s some providers there that
29:22
are decent but I I just don’t recommend
29:25
it but I don’t think that’s the problem
29:27
either the backlinks to your G site
29:29
Marco do you they feel differently I’ve
29:33
never seen this kind of behavior before
29:37
and we’ve we’ve thrown the kitchen sink
29:40
yeah @drive stacks it it may have been
29:44
that that he linked directly to the G
29:46
sub but we’ve done that also chart like
29:50
this isn’t in the right context for me
29:51
to be able to see did we do the drive
29:55
stack if so then I can reach out and see
30:01
what was done I mean but if it’s someone
30:03
else’s dry stack I can’t say because I
30:06
don’t know what type of garbage they did
30:07
if you did it yourself
30:09
did you follow our training or who’s
30:11
training did you follow I mean there’s
30:13
so many things that are possible here
30:15
that I I could go on and on and on and
30:18
and
30:19
never get to an answer yeah and one
30:22
question I would have was and and I’m
30:25
not I’m not doubting that is it truly is
30:27
suspended but I’m just throwing this out
30:29
there for everybody’s benefit there’s
30:31
been times where I’ve had like blogger
30:33
accounts for examples specifically from
30:35
syndication networks where like a blog
30:37
blogger account says it’s been suspended
30:39
for violations of Terms of Service or
30:41
whatever and all it was was it was
30:45
showing the blogger blog is being
30:48
suspended but all it was was the gmail
30:51
account associated with that blogger
30:53
blog had to be verified and through
30:56
Vaughn 3 through phone verification and
30:58
after Rivera fiying the account which
31:00
sometimes is difficult the the blogger
31:03
blog all of a sudden the suspension is
31:05
lifted and it’s back live again on the
31:06
web as soon as you verify the account so
31:08
all I’m saying the reason why I bring
31:10
that up is because is it indeed a
31:12
suspension which I’m you know pretty
31:14
sure that it you’ve already confirmed
31:16
that or is it just that you have to
31:17
Rivera fie the account you might want to
31:20
look into that first if you haven’t
31:21
already is my point okay but yeah I
31:25
don’t know because I haven’t had I
31:26
haven’t run into that problem like I
31:28
haven’t had too many Google account
31:30
suspended I have from spamming like
31:34
Google Plus with automated like you know
31:37
in an automated way or like with social
31:41
sharing like there’s some of those apps
31:44
where you can share other people’s
31:46
content they share content for you I’ve
31:47
done that in the past and I’ve had some
31:49
just you know stuff that absolutely
31:50
violates Terms of Service posted like
31:53
you know Pharma stuff viagra pill stuff
31:55
you know things like that that have had
31:57
my accounts suspended but as far as like
31:59
just creating a G site and doing like
32:02
drive stack stuff embedding files even
32:04
spamming it to death I’ve never had any
32:06
issues with that not even one not one
32:08
site has ever been suspended for that so
32:10
I can’t really speak as to what the
32:11
problem is if I’ve never seen it
32:13
personally on Ford only sorry the only
32:16
thing I’ve ever seen go wrong and get us
32:18
a suspension is when we ran the script
32:21
and it was pulling in too many files
32:24
which is just too many Google resources
32:26
that you’re using up for free and then
32:29
that will get your your G site
32:32
terminated it’ll get the D sight
32:34
suspended and you won’t it’s really hard
32:37
to recover it odd but that the drive
32:40
stack was still intact so it’s just a
32:43
matter of slowing down that the the
32:46
script and the way that it runs and then
32:49
we just redoing a G site and just doing
32:52
it all over again but only not the gmail
32:54
account that this is what’s surprising
32:55
that yeah I’m getting suspended not not
32:58
from a drive stack I don’t know yeah
33:02
they have it may have triggered a Rivera
33:04
fication like you said that’s what I
33:07
would think it would be is it more and
33:08
more I mean because honestly that’s
33:10
typically the only thing that happens is
33:11
that an account gets locked for Rivera
33:14
fication in all of the like you know sub
33:17
accounts or tools the apps that Google
33:19
allows you to have with an account they
33:21
all get basically temporarily suspended
33:23
until you can Rivera fie and sometimes
33:26
it’s impossible Rivera fie I’ve lost
33:27
stuff because of it but other times I’ve
33:29
been able to Rivera fie and everything
33:31
comes back so that’s what I’m assuming
33:33
it may be without more detail
33:35
all right Nigel’s up Nigel just recently
33:38
joined the mastermind after coming here
33:40
for months and asking many questions and
33:41
taking action
33:42
he got himself to a position where you
33:44
joined a mastermind it’s freaking
33:46
fabulous oh not till you and Mohammed
33:48
back-to-back look at that that’s awesome
33:49
because both of you have taken very
33:51
similar paths in that you’ve come here
33:54
and asked a bunch of questions every
33:55
single week and you’ve applied taken
33:58
action on what you’ve learned and it’s
34:00
propelled you to the point that you
34:01
could come join the mastermind which
34:03
will help you to grow your businesses
34:05
even faster so both of you I’m proud of
34:07
both of you seriously I’ve said that to
34:09
you Mohammed but not so much to you
34:10
Nigel and we certainly appreciate you
34:13
joining the mastermind we will be there
34:14
to help you in any way we can okay
34:17
newly minted mmm status and feels great
34:19
thank you for the warm welcome truly
34:21
been awesome so far and looking forward
34:22
to posting results soon we’re looking
34:24
forward to you posting them that video
34:26
email nice I got my money’s worth for
34:28
this month already so you must have
34:30
picked video lead gen system as the
34:32
bonus or whatever that’s awesome
34:35
and just keep in mind guys that as part
34:37
of the menthe the prospecting module
34:39
we’re gonna flesh that out a hell of a
34:41
lot more and we’re going to end up
34:42
updating that product and in launching
34:45
that with a proper lawn
34:46
so I think or nine you might want to get
34:49
this ready but I think we still have the
34:51
pre-sale for video lead gen system
34:54
available if it’s still available people
34:56
can still get in now when we go to
34:58
launch it once it’s relaunched with all
35:00
the new training that’s going to be
35:01
added it’s gonna be at least 500 bucks
35:03
so yeah I’ve been actually start for a
35:07
and let me confirm that with you Bradley
35:10
I think it’s video G s dot Symantec
35:12
master e.com I think but anyways yeah I
35:15
want to make sure that did it’s still
35:17
open in the back ok I make sense anyways
35:19
that way and I just add notice after a
35:22
second we’re giving you like tons of
35:28
notice that we’re going to raise the
35:31
price we always give you tons of notice
35:33
that we’re going to raise the price
35:35
please don’t come back in a month two
35:38
months or three months or however long
35:40
and say you raise the price now I can’t
35:44
buy it at them at the launch price the
35:46
launch price is what it is the
35:48
pre-launch price is what it is and then
35:52
it goes up to the price where we
35:54
established why do we do that because we
35:56
want you people who follow us people who
36:00
are members we want you to have first
36:02
crack at it at a price where it’s
36:04
comfortable but it’s worth so much more
36:08
than what we charge that we just can’t
36:11
give it away for free
36:12
sorry it takes too much time too much
36:14
effort it takes too much work to put all
36:17
this stuff together and we can’t give it
36:19
away
36:19
it’s worth what it’s worth it’s going up
36:22
to where it’s going you’re warned that
36:25
it’s happening I mean emails are sent
36:27
out we do it on on hump day hangouts we
36:29
do it everywhere we give people ample
36:31
notice please don’t come back and
36:33
complain that the price has been raised
36:35
when you already know that the price is
36:37
going to be raised yep I just posted on
36:42
the UH on the event page so you better
36:45
like you better yeah you said you said
36:47
that’s it
36:48
you know while it lasts because I don’t
36:51
know somebody could find out and we
36:52
might close it yeah that’s true like I
36:55
said we’re gonna be launching that in
36:58
um April May June June I believe yeah I
37:02
believe we talked about that this week
37:04
guys didn’t we I think we’re gonna
37:05
relaunch that in June so all right
37:08
anyways where can I back to Nigel’s
37:10
question where can I find a document on
37:12
basic meditate metadata and tag
37:13
configuration without going too far down
37:15
the rabbit hole basically I want to
37:16
clear an easy way to provide I want a
37:18
clear and easy way to provide some value
37:21
to prospects that I audit I had a
37:23
prospects report come back with metadata
37:25
and tag issues and I would have loved to
37:27
offer some generic DIY info for free
37:29
like put this kind of information in
37:31
here without going all Jeffrey Smith SEO
37:33
bootcamp on them any direction you can
37:36
provide a solid guide template would be
37:38
invaluable all right so my only concern
37:41
with that Nigel is remember who your
37:45
audience is right so when you’re talking
37:47
to a prospect in a video audit and you
37:49
are explaining to them something that
37:51
they could do that could have a positive
37:54
impact on their digital presence you
37:56
want something that’s incredibly easy
37:58
for them to do that doesn’t require a
38:01
ton of explanation and so I know that’s
38:03
basically what you’re asking how could I
38:05
have provided some information about
38:06
metadata and tags that wouldn’t confuse
38:09
them that’s kind of difficult to do
38:11
especially in a video audit now you know
38:16
you could try it with like if I were to
38:18
try to create an example for that I’m
38:21
sure I could figure out a way to dumb it
38:22
down quite a bit but I might do
38:24
something like talk about how tags are
38:27
supposed to be you know kind of
38:29
descriptive terms about the topic of the
38:31
post and right and then there’s like a
38:33
hierarchy and stuff but remember you
38:35
don’t want to overwhelm them with
38:36
technical stuff because their eyes will
38:38
glaze over and though it’s like it’s
38:41
like you’re speaking a foreign language
38:42
to them right and so again you don’t
38:44
want to get too technical a lot of the
38:46
times that the kind of advice or
38:49
suggestion that I will give in an audit
38:51
will be something very simple like you
38:54
know like hey you don’t have your name
38:57
address and phone number listed on your
38:58
website that’s something that is
38:59
incredibly empowering for helping you to
39:02
rank in Maps so I would recommend that
39:04
you put a widget in your site or have
39:05
your webmaster put a widget in the
39:07
footer or in the sidebar that lists your
39:09
name address and phone number you know
39:10
stuff like that something that
39:11
very simple that doesn’t take a lot of
39:13
explanation but they could easily do
39:15
that’s going to literally help give them
39:18
an improvement right like it’s going to
39:20
improve their presence slightly even if
39:22
not much you could give them a tip on a
39:24
you know optimizing Yelp or some all I’m
39:27
saying is like you could give them a tip
39:28
on optimizing their GMB listing say hey
39:31
I’m looking at your Google my business
39:33
listing and it looks like you only have
39:35
you know your your logo and nothing else
39:38
you might want to add some optimized
39:39
images and here’s a trick name the file
39:42
names of the images after products and
39:44
services that you provide include local
39:46
modifiers your city name you know the
39:48
areas that you service things like that
39:50
very very easy stuff that they can do as
39:52
far as tags and metadata that’s a bit
39:54
too technical in my opinion to try to
39:56
explain that to a layman or civilian so
39:59
to speak you guys have any other
40:00
suggestions on that nice I totally agree
40:03
with you if you start talking about
40:05
title tags and meta data you’re going to
40:08
have to show SERPs to show the purpose
40:11
that they serve and then that might get
40:14
the tonkin in into well am I gonna get
40:17
those kinds of results am I gonna get
40:18
those rankings am I gonna rank for these
40:20
keywords and what keywords am I gonna
40:22
and you don’t want the conversation
40:23
going that way then the conversation is
40:26
going all wrong because you want the
40:28
conversation to be all about the leads
40:30
or the results that you’re going to get
40:33
for the person I mean you could do it in
40:35
the video of the person is technical
40:37
enough but that’s not a conversation
40:39
that you want to have with someone that
40:41
you’re just taking on as as a client I
40:44
mean if you want to do that let’s say
40:46
later on as an add-on or whatever we’re
40:50
going to improve your ad copy for
40:53
example you could say that you could
40:55
compare it to classifieds where you want
40:57
to stand out from the bunch and and how
41:00
you can make it stand out you never want
41:03
to put the client in the position where
41:05
they have to kind of try to figure out
41:07
how they’re going to do it because then
41:09
it’s all over you know their eyes will
41:12
would like probably said that they’ll
41:14
roll into the back of their hand and
41:16
they’ll start singing to show tunes and
41:18
you can forget it
41:20
that’s it number two he says I saw
41:23
subspace as levels of citations site
41:25
Foundation hometown a multimedia in
41:27
terms of marketing to clients is that
41:28
like month one two three strategy and
41:31
does dripping citation building actually
41:32
matter or just better to spread things
41:33
out well what I do is like you know part
41:36
of my monthly SEO services include
41:38
citation building but that doesn’t mean
41:39
that I’m building citations every month
41:41
I I mean most of the time I do or a lot
41:45
of the times for my clients now because
41:48
it’s just so much easier is uh I’m not
41:50
gonna lie for most of my clients I’d
41:53
used Logan X services the monthly
41:55
citation building I don’t even like and
41:57
that’s only because that service is
41:59
great it’s a hundred percent managed I
42:00
don’t have to do anything I don’t all I
42:01
have to do is input data once and they
42:03
building citations every month and they
42:04
do a a mix of structured citations and
42:08
unstructured citations what’s the
42:10
difference a structured citation is a
42:12
classical business directory listing
42:14
name address phone number sometimes a
42:16
link back to the site but it’s a
42:18
business directory listing an
42:20
unstructured citation is a mention of n
42:22
AP right name address phone number but
42:25
on non-traditional business sites like
42:27
non-traditional Directory Sites in other
42:29
words social medias blogs press releases
42:32
all of those video sites documents
42:34
sharing sites audio sites image sharing
42:37
sites all of those types of sites become
42:40
not or what they call unstructured
42:42
citations and so the Logan X monthly
42:44
citation service is 150 bucks semantic
42:47
mastery comm slash Logan X will take you
42:50
over there it’s a good service I like it
42:53
because it’s a hundred percent
42:53
outsourced so but for some of my clients
42:56
that are like grandfathered into a much
42:59
lower monthly price I’m not gonna COFF
43:02
up 150 dollars to paste Logan X to do it
43:05
so what I’ll do is you know obviously
43:08
I’ll do like a package from search space
43:11
I’ll do like the the foundations which
43:14
are the like basically like all the big
43:16
directories and then I’ll get the local
43:18
citations on top of that then I’ll do
43:20
the multimedia or the social type
43:23
citations like another month and it
43:26
doesn’t have to be month one month two
43:28
month three if it’s a newer site that
43:29
you’re trying to get them results then
43:31
that might be a good strategy if it’s a
43:34
site that’s already doing well like as
43:36
far as ranking in maps then I don’t I
43:38
don’t always do
43:39
like I might build a batch of citations
43:41
and in wait three months before I build
43:43
another batch of citations because
43:45
here’s the thing guys also like I don’t
43:46
know what reporting your software or app
43:48
you’re using for that but I use bright
43:51
local bright local is a fabulous service
43:53
again semantic mastery comm slash bright
43:55
local I think we’ll take you over there
43:56
I’ve been using it since 2012 when I
43:58
opened my agency and I use that’s what I
44:01
use for all my reporting and what I like
44:03
about bright logo is it will do citation
44:05
tracking so it’ll show you how many
44:07
citations and it will keep a history of
44:09
all that so you can see the graph over
44:11
time going up as far as the number of
44:13
citations accrued and so what I found is
44:16
doing a batch of citations let’s say I
44:17
order 50 new citations to be built it
44:20
doesn’t matter what type of citation
44:21
structured unstructured Foundation
44:24
social it doesn’t really matter
44:25
hyperlocal
44:26
any of those doesn’t matter because what
44:28
happens is I’ll get the report back and
44:31
I’ll submit all those URLs for indexing
44:34
which apparently most indexers aren’t
44:35
working now anyways and it takes three
44:37
months for all of them to end up then
44:39
not all of them and get out of 50 I
44:41
might only have 35 of them that end up
44:43
getting indexed over the course of three
44:45
months so my point is you don’t have to
44:47
build every single month because you can
44:48
build today and three months from now
44:50
Google would just start finding some of
44:53
those citations that make sense one of
44:55
the things I highly recommend is that
44:57
you do local data aggregator submissions
45:00
you know like the big data aggregator
45:03
submissions which is factual axiom info
45:06
USA or Express update I think it’s
45:08
called which is part of info USA and in
45:11
NuStar local ease and there’s a couple
45:13
services that will do that one of the
45:15
things I like about bright local is
45:16
bright local has that for $55 and it you
45:20
have to up you have to redo it every
45:22
year but it’s fifty five bucks and
45:24
they’ll submit to all four data
45:25
aggregators and what’s great about that
45:28
is within three to six months
45:29
like you’ll start seeing a bunch of new
45:31
citations pop up just because your data
45:33
is listed in the aggregators right and
45:36
so again I like to use bright local for
45:38
that because it’s fifty five bucks and
45:39
they submit all to all for submission
45:41
data aggregators for me okay so again my
45:46
citation voting method really just
45:47
varies for all new clients that I’ve
45:50
signed up with in the last probably year
45:52
and a half maybe two
45:52
years now because my pricing is higher
45:55
than it was for some of my grandfather
45:57
clients they all just get put on the
45:58
Logan X service because I again it’s
46:01
something that it’s out of sight out of
46:02
mind I don’t have to worry about it
46:03
anymore it’s done I know every single
46:05
month are getting a mix of structured
46:06
and unstructured citations and then
46:08
backlinks are being built to those
46:09
citations so it’s it’s just done for me
46:12
it’s something I don’t have to manage
46:13
anymore so that make sense okay all
46:17
right bahamut’s up he says hey guys
46:19
what’s up Muhammad he’s when I first
46:20
started video emails I bungled a lot of
46:22
leads by not calling them and getting a
46:23
conversation going how would I get back
46:25
in touch with the ones that at least
46:26
watched my video I was gonna call them
46:28
given that my emails were months ago
46:30
they may be lost do I send them the same
46:32
email again no here’s what I would do
46:33
Mohammed and I’ve done this before
46:35
create a generic video that is talking
46:38
to all of them so create so that that
46:41
way you’re still getting that
46:42
personalized effect but you don’t have
46:44
to record you don’t have to send them
46:46
the same video that they’ve already seen
46:47
and you don’t have to send a
46:49
personalized video for each and every
46:51
person that you’re recontacting right so
46:55
just record a video with you looking
46:57
into the camera or whatever or if you’re
46:59
doing a screencast plus you know
47:01
picture-in-picture or whatever any
47:03
however you want to do it just record a
47:05
short video hey I’ve sent you an email a
47:07
video email a few months ago right so
47:10
don’t say their names they’ll say their
47:11
business you’re on the same in a
47:13
specific vertical so hey I sent you a
47:15
video about your real estate business or
47:17
whatever a couple months ago and I’m
47:19
just reaching back out to try to start
47:21
this conversation and go start a
47:22
dialogue with you again see if you’d be
47:24
interested in having a conversation
47:25
about what I sent you if you’re curious
47:27
about if you didn’t see the video before
47:29
you’d like to see it again just hit
47:30
reply to this and I’ll send you the link
47:32
again that makes sense so that way
47:34
you’ve got one generic video that now
47:35
you can literally mass email out to
47:38
everybody that engaged with your first
47:40
video and in those people that re-engage
47:43
with your new email they might hit reply
47:46
back and ask you to send them oh yeah I
47:48
forgot about that can you send it to me
47:49
again anyways it just gets the
47:51
conversation started so that’s what I
47:52
would do because we save you a ton of
47:54
time just do one generic video and then
47:57
blast it out to everybody that um you
48:00
that engaged you the first time but you
48:02
didn’t follow up with correctly and just
48:04
try to get some engagement out
48:06
that like you know sent recontacting
48:08
them again okay okay quit this house he
48:13
says hey guys thanks for only and for
48:15
all you do to help us you’re welcome
48:16
everyone talks about building a list
48:18
what email marketing program do you
48:19
recommend well I’m using drip comm which
48:22
is a autoresponder from leadpages I’ve
48:26
never been a fan of leadpages but
48:28
they’re their autoresponders freaking
48:30
fabulous drip is great at least it is
48:33
for me I’m building out my entire
48:35
prospecting funnel and all the
48:36
automations will about 80% of the
48:38
automations are handled inside of drip
48:40
right now and it’s it in boxes into the
48:43
primary tab in Gmail which is insane
48:46
because most of the other autoresponders
48:48
go to the promotions tab in Gmail so I
48:51
that’s that that was the primary reason
48:54
I started using drip was just because it
48:56
goes to the primary inbox on Gmail but
48:59
since then I’ve learned I’ve started to
49:01
learn how to use drip because I’ve never
49:03
been an email marketing guy but I’m
49:05
using it now and all the automation that
49:07
they’re called workflows inside of drip
49:09
and it’s it’s fabulous the amount of
49:11
stuff that you can automate is just
49:13
insane so that’s what we’re working on
49:16
is an automated prospecting funnel and
49:19
we’re going to be building out an
49:20
automated onboarding and fulfillment
49:22
funnel too so yeah if I can add to that
49:27
we used I could campaign for semantic
49:30
mastery I you see I could complain a lot
49:31
but it was like a wash between the rival
49:35
between trip and active campaign because
49:37
the main point is that you can automate
49:38
a lot of stuff yeah that’s the main
49:40
point and they’re like there are way
49:42
more powerful than just uh that any
49:45
other kind of thundering fact like you
49:47
get all of that functionality only by
49:50
going through Infusionsoft which is like
49:52
five hundred bucks a month or something
49:53
like that so yeah we use either drip or
49:57
active campaign those up go to just
50:01
totally agree and I’m super impressed
50:03
with it in fact I was talking on the
50:05
mastermind webinar last week about the
50:07
prospecting funnel I’ve actually like
50:10
chick and it scratched it and started
50:12
over three times from scratch now
50:14
because I it’s just so complicated like
50:17
it’s just a really complex build but
50:19
part of the
50:20
reason it was over complicated the first
50:22
couple times because I was trying to
50:23
patch together a whole bunch of
50:24
different apps and services to handle
50:26
all the automations because I didn’t
50:28
realize again I’m not an email marketing
50:30
guy it’s not something I’ve typically
50:32
done in my career so I was unaware of
50:34
how much could actually be done within
50:36
the drip platform and so after you know
50:39
wasting literally weeks and dozens and
50:42
dozens of hours on building out this
50:45
funnel and it and it not working or even
50:47
being too complex for even me to be able
50:49
to maintain it that’s when I I said okay
50:52
look I’m just gonna spend a couple days
50:54
researching drip and trying to figure
50:56
out how to use this and and I made more
50:58
progress in about three days
51:00
that way than I had in three weeks prior
51:03
to just by starting to put everything
51:05
that I could and in the drip and um and
51:08
so again I’m super impressed with it I’m
51:10
really happy with it and I’m still
51:11
learning so inside the mastermind we’re
51:14
covering all that stuff to guys so I
51:16
don’t know if you you’re not in there
51:17
yet come join us because all that’s
51:19
going to be like I’m literally going to
51:20
be giving all our master my members the
51:22
blueprint and step-by-step process
51:24
instructions for how to build their own
51:25
prospecting automation funnel it’s it’s
51:29
it’s um I’ve even impressed myself with
51:31
it so I just so you know it’s like that
51:35
alright next he says when you buy your
51:37
YouTube channels how much do you build
51:39
them out cover pic link G+ short
51:42
description or both on both G+ profile
51:45
and YouTube now well it depends on what
51:48
I’m using them for if it’s like we buy a
51:50
ton of YouTube accounts just straight up
51:52
for YouTube spam and I saw I honestly
51:54
don’t build those out at all if it’s for
51:56
a money Channel then yes absolutely
51:58
because it’s about branding right so if
52:01
you’re building a money channel then
52:03
yeah you absolutely want to complete the
52:04
G+ profile you want to fill out the
52:07
YouTube channel the About section add
52:09
the links the interlinking all that kind
52:11
of stuff so it depends on what your
52:12
intent is with this with that YouTube
52:16
channel if it’s for spam purposes no
52:18
don’t do anything else just buy the
52:20
account that’s it
52:21
like make sure it’s phone verified and
52:22
that’s it but if you’re doing it for a
52:24
money project an affiliate project a
52:26
client project to lead gen for any one
52:28
of those then absolutely you know try to
52:31
complete as many of the google prop
52:33
as possible and interlink all of them
52:35
okay that includes blogger two guys
52:38
right Steve if it’s up he says hi I
52:42
heard him passing reference last week to
52:44
linking with rel equals alternate for
52:46
SEO purposes can you recommend on this
52:49
does it work what are the best practices
52:50
and are there any dangers is this
52:52
equivalent the same as markup Thanks be
52:54
honest I’ve never used it so I’m gonna
52:57
defer to Marco what can you tell us
52:59
about it Marco the only time that I’ve
53:03
used that the rarely calls our alternate
53:07
tag is when defining language I’ve never
53:11
used it for SEO I’ve always used for l
53:15
equals canonical I mean it’s something
53:17
that I dumped that I would have to try
53:19
but I’ve never used it that way and I
53:22
don’t think that Google even recommends
53:24
for you to use and to use rel that way
53:31
alternate I think it would have to be
53:34
canonical I haven’t read anything on it
53:37
I know that Mars had something on it I
53:41
know that the Google Blog last year
53:45
middle of last year had something on it
53:48
but we use canonical because that’s
53:51
where we see that the the greatest SEO
53:54
effect yeah so again I can’t speak on it
53:58
because I’m not I haven’t used it at all
53:59
we could probably do some research on it
54:02
yeah sorry you could use it for language
54:04
you could use it like for mobile that
54:09
type of thing rel equals alternate I’ve
54:12
never I mean I don’t see the way where
54:14
you use it for SEO and it would be real
54:20
easy to pick out if you started using
54:23
that for SEO yeah this is a good blog
54:26
guys the Stone Temple blog these guys
54:29
have some really good SEO stuff on here
54:32
too and this one was published in 2016
54:34
so about two years ago May 2016
54:37
by Eric Engine he knows what he’s
54:39
talking about so this might be something
54:41
you could research
54:42
I don’t know again I’m not haven’t even
54:44
read this I just clicked on it just now
54:46
my point is I know the Stone Temple guys
54:48
typically do a good job of explaining
54:50
stuff so you might be able to use this
54:51
here so just go all I did guys was
54:53
search we’re all equals alternate and
54:54
just start looking through look at the
54:56
dates though right you don’t want to
54:57
look at something from 2012 it’s
54:59
probably not relevant now I mean it may
55:01
be you could still look at it but just
55:03
judge it based on its freshness factor –
55:05
okay all right we’re gonna answer just
55:10
up to Jordan Fowler’s question guys and
55:12
we’re gonna wrap it up because we’re
55:13
almost out of time
55:14
I love how Armand says what up with you
55:17
yo bootybuttcheeks I don’t know what
55:20
that means but it’s funny so plus-one
55:23
you guys are the was wondering if
55:24
there was a way to use Google Sites for
55:26
an e-commerce site where the products
55:27
are set up to create a feed that I could
55:30
use on Google Shopping ads that’s a good
55:32
question
55:33
I don’t know because I don’t do any econ
55:35
stuff but that does sound like it would
55:37
be pretty powerful do you have any
55:39
experience with that mark oh yeah you’d
55:42
have to use a noun announcement pages to
55:44
create a feed out of out of G sites I
55:48
don’t know about the new ones I haven’t
55:51
tried the new ones out I’m not sure how
55:55
to get a feed out of that because they
55:56
don’t have announcement pages in the new
55:59
G sites as far as I know we can’t even
56:01
run the script on on the new G site so
56:04
we’re talking about the old one I’ve
56:06
seen it done I’ve seen some really
56:08
wicked stuff being done with with G
56:11
sites and e-commerce Rob and I were
56:13
talking about that a couple of weeks ago
56:16
but yeah you could totally set it up use
56:18
announcement pages and create the fee
56:21
yeah he says the company I work for is
56:26
in an industry where Google shopping ads
56:27
supposedly won’t allow our products on
56:29
but we say our competitors all the time
56:31
in there so I thought this may be a
56:32
workaround yeah unfortunately I don’t do
56:35
any ecommerce at all Armando I never
56:37
have and because of that I really can’t
56:39
provide any advice and I apologize for
56:41
that but again you could probably do
56:42
some searching on it and find some
56:45
information about it obviously if we
56:48
come across anything we’ll certainly
56:49
mention it and I love the fact that
56:51
again you want to hear me say it again
56:53
bootybuttcheeks that’s awesome man I
56:56
appreciate that made me giggle so all
56:59
right cool Greg
57:00
what’s up guys Jordan he says okay my
57:03
blog page general archive continues to
57:05
index despite my blocking it in an SEO
57:07
ultimate plus and putting meta name
57:09
equals robot’s content no index in that
57:12
page header I know this is bleeding my
57:14
otherwise otherwise fastidiously created
57:19
silos how bad is it’s hurting my SEO any
57:21
suggestions on getting it to not index
57:23
okay just put a nofollow tag in the
57:26
header that’s all you have to do that
57:28
because that’ll stop the bleeding even
57:29
if it’s indexed it doesn’t matter if you
57:31
have nofollow on it you’re basically
57:32
telling you go not to follow any of the
57:34
links like to pass any PageRank if
57:37
that’s still a thing I think it is
57:39
internally in Google but it doesn’t pass
57:41
any PageRank through any of the links on
57:43
that page if you add a nofollow
57:44
attribute to the header is that less and
57:46
that’s correct mark it right I didn’t
57:47
tell them wrong did I no you’re correct
57:50
and yes PageRank is alive and well
57:52
inside the algorithm right thought so
57:55
so Jordan yeah that’s the easy thing
57:57
whether it indexes or not you can’t I
57:59
mean you can’t you can ask Google to
58:01
honor their no Index but it’s up to them
58:02
I’ve seen stuff index that’s supposed to
58:05
be no indexed all the time but if you
58:08
put nofollow in that same tag that same
58:10
HTML tag then it would think it’s just
58:13
rel equals no follow it will but the and
58:16
I’m not sure you’d have to double check
58:17
but the entire page any links on that
58:19
page will be no followed like google it
58:21
just knows to not pass PageRank to them
58:24
Google will still crawl the links but it
58:26
just won’t pass PageRank so it won’t
58:27
bleed your silos or your theme okay okay
58:33
cool looks like we got to most of the
58:34
questions guys we appreciate everybody
58:36
being here we don’t have any mastermind
58:38
this week because I’m hard at work
58:40
trying to finish the prospecting funnel
58:41
but it’s kind of beginning next week
58:44
sounds good thanks guys hey guys bye bye
58:49
everyone
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