Work Hat SEO: Why White Hat and Black Hat Labels Don’t Matter

jordanfowler@moonandowl.comSEO

If you talk to anyone who knows or doesn’t know much about SEO, they’ll ask, “Is that white hat or black hat SEO?” That’s the wrong question. When most people say White Hat SEO they mean, “ Does this search engine optimization strategy completely follow search engine rules and policies?” When most people say Black Hat SEO they mean, “Does …

Natural Language Processing and SEO: Why The Words On Your Page Matter For Ranking and How To Improve

jordanfowler@moonandowl.comSEO

This article will help a non-technical person understand natural language processing and its importance for helping your page rank better in the search engines (SEO) Already know about Bots and SERPs? Skip to Natural Language Processing. What Search Engines Do On A Web Page? In simple terms, a bot (a piece of scanning software) crawls a web page capturing the …

Bubble Up SEO Video: How to Use it to Grow Your Business

jordanfowler@moonandowl.comSEO

We’ve turned our popular Bubble Up SEO article into a brief explainer video.   The Bubble Up SEO Method allows your business’ website to rank on 1000’s of buyer-intent, long-tailed keywords to gain real traffic that converts into customers, patients, and clients. This is one of the many ways search engine optimization can grow your business. It’s a great way to get …

Tensile Website Siloing vs. Classical Website Siloing: An Experiment in SEO

jordanfowler@moonandowl.comSEO

If you’ve read our articles on SEO (search engine optimization) for any amount of time, you for sure know we are a big fan of siloing a site. Our recent articles have outlined a classical siloing model which l works incredibly well and remains our defacto method. But lately been experimenting with something we are calling Tensile Silo Structures. The …

How Do I Get 278% More Traffic to My Website? 5 DIY Ways + Case Study

jordanfowler@moonandowl.comSEO

How do I get more traffic to my website? How can you attract more visitors to your company’s website? The 5 on-page changes we share here dramatically increased our B2B client’s traffic. In fact, it raised traffic from on an average week from 2,625 visits per week to 9,924 visits per week and growing. Recent weeks saw 12,000 visits.   …

More SEO Tips and Strategies on Hump Day Hangout

jordanfowler@moonandowl.comSEO

It’s no lie that some of the best SEO coaches in the world are in the Semantic Mastery group. We continually rank our clients and get them leads with their strategies, products, services and tactics. This is a free weekly Hump Day Hangout that they offer. Tons of free SEO wisdom in each session. Here is a transcript of the …

How Do I Get to #1 on Google? Get Past the Hype

jordanfowler@moonandowl.comSEO

This question is often used in the pitch by SEO agencies in their cold call… “Would You Like to be #1 on Google?” “Of course,” the business owner answers, “I’d love to be #1 on Google. Who wouldn’t?” “We can guarantee that,” answers the SEO pitch person. Here’s a secret, any decent SEO-er can get you to #1 on some …

How Does Blogging Help Your SEO?

jordanfowler@moonandowl.comSEO

While we don’t usually advise blogging alone as an SEO strategy to be used as the sole tactic of growth, it still works, especially if paired with syndication network. Case Study: Blogging for SEO We recently took on a management consultant as an SEO client who had very limited resources in their budget this year dedicated to search engine optimization.  …

SEO Tips from Semantic Mastery: Hump Day Hangouts

jordanfowler@moonandowl.comSEO

We are part of Semantic Mastery network through their Syndication Academy and Mastermind group. Here is some free SEO wisdom from their free, regular Wednesday Hump Day Hangouts. Transcript of video: all right live welcome everybody to hump 00:03 day hangout this is episode 173 and it 00:06 is the 28th of February 2018 we’re gonna 00:10 get right into …