SEO Tips from Semantic Mastery: Hump Day Hangouts

jordanfowler@moonandowl.com SEO

We are part of Semantic Mastery network through their Syndication Academy and Mastermind group. Here is some free SEO wisdom from their free, regular Wednesday Hump Day Hangouts.

Transcript of video:

all right live welcome everybody to hump
00:03
day hangout this is episode 173 and it
00:06
is the 28th of February 2018 we’re gonna
00:10
get right into it today say hi to
00:12
everybody real quick and then we’ve got
00:14
some some great information then of
00:16
course we’re gonna jump into questions
00:17
so I’m just gonna go down how I see
00:19
people on the list but real quick I just
00:21
want to say a shout out anybody who’s in
00:22
Colorado please let us know I got my
00:25
Colorado hat on today got some family
00:27
out there and was thinking about it
00:28
today so let me know type in a comment
00:30
let me know where you’re at but Kris how
00:32
you doing ma’am ding good glad to be
00:34
here good day her nan how about yourself
00:38
ma’am I’m good man I’m pump and pump
00:40
actually I just had a really good
00:42
conversation with one of the muscle man
00:44
members he has been amassing my member
00:45
for a while but he decided to finally
00:47
take the B on boarding call honey what’s
00:50
up yeah it was a lot of good stuff I
00:52
mean he had this info product and he’s
00:55
sick he went to make a podcast so I kind
00:57
of advised him on how to get the more
00:59
leverage out of his stuff and he was
01:01
really really happy we went through the
01:03
whole overarching theme for the funnel
01:05
and whatnot so he was really good so if
01:07
you guys are on the fence about joining
01:09
the mastermind that’s one of the parts
01:10
that you get you get to talk to us you
01:12
know for a full 30 minutes you get to
01:14
talk to us a lot more but that’s like
01:16
the important call and you can get to us
01:18
questions and we kind of put you on the
01:20
right track so you can focus and grow
01:22
your business so we have and it’s um it
01:25
gives us an opportunity to get to know
01:27
you know a new incoming mastermind
01:29
member a bit for many months and years
01:32
actually we had new members come in and
01:34
we would just converse or chat with them
01:35
in in the group itself like via text and
01:38
now this is a lot we get to know our
01:40
members a lot better and I’m much more
01:42
of like personal level and it it just it
01:44
helps to create goodwill and it gives us
01:46
a better understanding of people’s
01:48
businesses so we can help in those areas
01:51
if that makes sense yeah good stuff
01:55
gotta unmute myself good deal all right
01:58
Marco how about yourself I do a man
02:00
working on PO foo always we’re gonna
02:04
start linking that occasionally and have
02:06
to hang out to me oh no we might keep
02:07
that for the master right no it’s
02:11
already on there awesome I didn’t check
02:13
my bad
02:13
now Bradley how’re you doing man hi guys
02:17
happy to be here we got lots of
02:19
questions already so we don’t have a lot
02:21
of time to chitchat that’s up so I want
02:23
to say real quick before we get into it
02:24
that I wanted you to share real quick
02:27
about local PR Pro and kind of where
02:29
that came from because I’ve been telling
02:31
people I’ve been sending out some emails
02:32
and we’ve been putting on our social
02:34
media today is the last day that people
02:35
can get in because we start the training
02:38
tomorrow so they came not the last day
02:40
they can absolutely get in but the last
02:42
day that they can get 50% off so I’ll
02:44
put that information on the page but I
02:45
just wanted people who are watching to
02:47
be aware if you joined before we start
02:48
the training you can get 50% off but
02:51
then tomorrow it’s going up once with
02:54
training started so if you want to kind
02:56
of fill people in some more on that
02:58
stuff sure so local PR Pro those of you
03:02
that have already joined in just a
03:03
moment I’ll switch screens guys right
03:05
before we jump into questions and I’ll
03:07
show you
03:07
I’ve already started adding some content
03:09
the the written content because this is
03:11
basically pre sale you know I developed
03:15
some working procedures and take I’ve
03:17
taken a lot of notes and stuff over the
03:18
last several months and so is the
03:21
co-creator of Arguelles reloaded with
03:22
marco rob he did a lot of testing with
03:25
me too and and he provided his notes
03:27
which were fabulous and so there’s a lot
03:30
of written content that will be I
03:32
started uploading it already I’ve still
03:34
got some more to add which I’ll have
03:35
done tomorrow before the webinar and
03:37
then tomorrow we start recording the
03:38
actual training via webinar and this was
03:41
the first time we’re doing a training
03:43
program in this format Ben Atkins does
03:45
it all the time and I think it’s it’s I
03:47
think it’s genius and also it’s just
03:50
this way we get to handle questions and
03:52
everything right up front instead of me
03:54
trying to jam everything into what I
03:55
think you guys are gonna need if that
03:57
makes sense so we’re gonna do the first
03:58
webinar tomorrow the opportunity for
04:01
this course where does the opera’s
04:03
opportunity lie well with the local PR
04:06
Pro what I’ve been doing for months is
04:08
ranking sites even one-page WordPress
04:12
sites they could be HTML it doesn’t
04:14
matter what they are but single one-page
04:15
sites I’ve been getting ranked in the 3
04:17
pack using press releases alone now
04:20
press release is combined with the other
04:22
stuff that we do like syndication
04:24
Academy Drive Stack you know blogging
04:26
through
04:26
through the syndication network or multiple syndication networks all of
04:28
that stuff citation building all that
04:29
stuff will help and will help you to get
04:31
much faster results but I’ve proven time
04:34
and time again about 90 percent success
04:36
rate that I’ve been able to get into the
04:38
three pack using nothing but press
04:40
releases alone I mean and that’s no BS
04:43
just press releases and so over the many
04:47
months that I’ve been testing this
04:48
across at least 15 different projects
04:51
again about a 90 percent success rate
04:54
I’ve been able to accomplish it every
04:56
single time
04:56
overnight 90 percent of the time get
04:58
into the 3 pack and there’s some
05:00
interesting stuff that occurs after
05:02
about 90 days or so I’m not gonna get
05:04
into that here it’s gonna be covered in
05:05
the training but it’s it’s all really
05:07
valid data and that’s why I didn’t it
05:09
took me so long to launch this course
05:11
was because I wanted to see long-term
05:13
what the effect was gonna be and there’s
05:15
some anomalies are some things that you
05:17
have to do to keep the rankings but
05:19
again it’s it’s all stuff that we’re
05:21
gonna cover so the the benefit of the
05:25
the course itself is the fact that you
05:27
can get first page rankings if you’re
05:29
doing local and even with just a single
05:31
on page one page site which is amazing
05:34
because think about how much work we put
05:35
in the on-page stuff and building silos
05:38
and all that and by the way don’t not do
05:40
that stuff continue doing all that stuff
05:42
guys if the better your on page the
05:44
better your site structure the quicker
05:47
or the better results you’re gonna have
05:48
from less off page work so what I’m
05:51
getting at is if you have a site that’s
05:53
built really well optimized well it’s
05:56
got proper structure all of that and you
05:58
hit it with just a couple press releases
06:00
you’re likely to be able to rank in the
06:02
3 pack for that so I wanted to see how
06:04
powerful press releases alone could be
06:07
for ranking and that’s why I tested with
06:09
various one page websites was just as I
06:11
didn’t ranked Google Sites in the maps 3
06:14
pack guys using just press releases so I
06:16
didn’t even have to build like create a
06:18
you know my own domain or anything so it
06:21
works really really well so you get
06:23
first page rankings rather quickly
06:24
some projects guys depending on level of
06:26
competition I’ve been able to get in a
06:28
three pack with as little as two press
06:30
releases no s— I mean brand new Google
06:33
my business listing guys like stuff that
06:35
has been verified under 30 days and I’ve
06:40
been
06:40
in a 3-pack and with two press releases
06:42
results are not typical I’m not saying
06:44
you all are going to get those results
06:45
but for more competitive stuff usually
06:49
within five or six press releases I’m
06:51
able to get into the 3-pack so it’s a
06:53
range between two and six typically to
06:56
get results so if you know the the
06:59
traffic the rankings from the press
07:01
releases or what I was going for
07:02
initially but there’s a lot of side
07:04
benefits that come from it like example
07:07
more traffic it’s an easy sell to
07:10
clients because they see the you know
07:13
the benefit and that the branding
07:15
potential from these these press
07:17
releases as well plus they get to use
07:19
you all know if you go to LinkedIn you
07:21
see this and anybody that’s using this I
07:23
don’t want to offend you so please don’t
07:25
take offense but that uses those like as
07:27
seen on Fox and NBC thing on their
07:29
profile picture which I think is dumb
07:31
but a lot of people like that a lot of
07:33
people like to use that as an authority
07:35
builder and in business owners local but
07:37
like we I probably think it’s dumb
07:39
because I’m sick of seeing it I’ve been
07:40
in this industry for so long
07:42
but you know a lot of business owners
07:44
local business owners they see that as
07:46
like a like a status symbol type thing
07:48
and so that’s you know that’s something
07:50
they could actually do if they’re
07:52
published press releases get published
07:54
on things like Fox and ABC and NBC and
07:56
they do through the syndication partners
07:58
the distribution partners so it’s it’s
08:01
easy results for clients that they can
08:02
see is high perceived value it is a very
08:05
valuable service something that you can
08:06
do and one of the things that and I know
08:09
I’m going long on this but it’s it’s
08:12
it’s a really good course and I really
08:13
encourage you all to try it or to take
08:15
it people typically stay away from press
08:18
releases because they don’t know how to
08:20
write them I recommend in the course
08:21
don’t freaking write don’t do it
08:23
most of the press release distribution
08:24
services have writing services now where
08:27
you can just give them some bullet
08:29
points like who what when where why and
08:30
how and maybe a quote to use and then
08:33
though write the press release for you
08:34
which is what I suggest I don’t write my
08:36
press releases anymore I used to have a
08:37
writer that would write them but that
08:39
was an addict
08:40
it like you know she would write them
08:42
and then I would submit them to the
08:43
press release distribution and they
08:44
would have it would have to go through
08:45
their editorial approval and it was just
08:48
a it would be longer it would take
08:49
longer and more steps in between the
08:52
order and the publishing of it
08:54
I stopped using us my own press release
08:57
writer and just started using whatever
08:58
press release writers are part of the
09:01
distribution service I’m using and I use
09:02
multiple distribution services guys it’s
09:04
not just what we have inside a service
09:06
base
09:06
I’ve been real transparent about that
09:08
people say it’s expensive it’s not
09:10
really considering the results you get
09:12
let me think about it guys you’re either
09:13
investing time or money or both in
09:15
getting results for yourself or for your
09:17
clients and so if you can just pay for
09:21
press releases that are written by the
09:23
distribution service and have them do
09:25
all the work and all you got to do is
09:27
submit a few details and then is it
09:29
really too expensive no because you’ve
09:31
saved all your you’ve saved all that
09:33
time and all the other money that you
09:35
would have spent in you know building
09:37
all the other stuff I’m not saying don’t
09:39
do that other stuff I’m just saying it’s
09:41
a very effective and quick results type
09:43
thing that you can do again people say
09:47
they don’t know how to get results well
09:48
we’re gonna in a local PR course local
09:51
PR pro course there’s gonna be multiple
09:52
methods there on how to get results I’ve
09:54
tested what I call a PR stacking method
09:56
I tested that extensively I’ve got
09:58
several different stack variations that
10:00
I’m gonna cover Rob he did a lot of like
10:03
just he’s an unapologetic spammer he’s
10:06
like Marcos long-lost brother from
10:08
another mother or whatever and he just
10:10
he just hits the like the the primary
10:13
website the money site plus some of the
10:16
other Tijuana properties over and over
10:17
and over again with press releases and
10:18
he got similar results
10:20
so there’s variations to be able to get
10:22
results guys it’s not like a it’s not
10:24
like a cookie cutter thing that you
10:26
repeat that’s gonna become saturated so
10:28
does that make sense there’s so many
10:30
possibilities with the configurations on
10:32
how you stack PRS or how you use them
10:34
that really I don’t think it’s gonna be
10:36
anything that’s going to become
10:37
oversaturated anytime soon so I just
10:40
want to reiterate it’s it’s it’s a
10:42
course that I’ve been working on this
10:44
method I’ve been working on since I
10:45
think about June of 2017 so we’re
10:48
looking at like you know eight or nine
10:49
months and it’s been incredibly
10:51
effective now it’s just standard
10:52
operating procedure for every project
10:54
that I work on so I would highly
10:56
recommend that you guys check it out if
10:57
you’re doing any sort of local this is
10:59
strictly for local stuff guys you can
11:01
use PRS for affiliate and all that other
11:02
kind of stuff but this course is
11:04
designed specifically for rank
11:07
local properties so check it out we
11:10
start training tomorrow so your last
11:12
opportunity to get at this price awesome
11:15
cool what thanks for appreciate filling
11:17
in I know it’s a good for people to hear
11:19
some of this too because I’ve heard some
11:20
of those questions I personally I’m not
11:22
as experienced with using press releases
11:24
so like this is some cool stuff that I’m
11:26
gonna be personally going through like
11:27
this is just some good stuff to know for
11:29
me and then you know that’s a reason
11:31
that I stayed away was you know I always
11:33
thought yeah these are gotta be just a
11:34
pain in them but you know there’s got to
11:36
be a reason that I haven’t been using
11:38
those but anyways well getting too far
11:41
into that you anymore from you guys
11:42
anything else we need to cover should we
11:44
give it into it let’s do it let’s do
11:47
this man all right all right so I’m just
11:50
gonna show the inside of the dashboard
11:52
real quick guys just to show you like
11:54
two of the lessons so this is one of
11:56
them here this is lesson one and you can
11:59
see I mean it’s a lot of content guys
12:01
and I’ve went through this so you know
12:03
it’s written out there’s a lot of step
12:05
by step in there basic working
12:06
procedures stuff these are like how I
12:07
write up my working procedures guys when
12:09
I’m writing to train VA s how to do
12:12
stuff so it’s it’s laid out in a very
12:14
logical fashion and then obviously the
12:16
video portion is going to be coming I’ve
12:18
got a couple more stuff things to add
12:19
for tomorrow before the webinar starts
12:21
but other than that it’s ready to go and
12:23
we’re gonna spend you know at least 90
12:25
minutes probably closer to two hours on
12:27
the webinar so those of you that do join
12:29
if you have questions make sure you
12:30
attend because I want to try to answer
12:32
everything that we can through the
12:35
through the webinar and in it’s likely
12:37
that we’re gonna end up having a
12:38
follow-up webinar to a second one at
12:40
some point okay okay so let’s get right
12:44
in Mohamed’s first as usual it’s up
12:46
Mohammed you got in here right away so
12:48
he says hey guys what’s the best way to
12:50
let a prospect know that I’m talking to
12:51
multiple people and I’m only choosing
12:52
one do I just put it bluntly you either
12:56
except this price so I’ll go to
12:57
competitor here’s what happened I might
12:59
be able to sell one guy on Thursday
13:01
after a few weeks of Correspondence but
13:02
the day after I’m talking to his
13:04
competitor and I want to see what comes
13:06
of that in the event that the Thursday
13:08
guy agrees how can I tell him I’m also
13:10
waiting for the Friday guy the Friday
13:13
seems like the better client but the
13:14
Thursday guys a later state is at a
13:16
later stage of the selling process and I
13:19
want the Thursday got to get offended if
13:20
I
13:21
I have to wait till the other guy makes
13:22
his offer can I have my cake and eat it
13:24
too um yeah that’s kind of that’s kind
13:27
of tricky I mean as far as telling
13:30
people that you’re speaking with it this
13:32
offers been made to other to their
13:33
competitors or to other people in that
13:35
you know their area and they’re in that
13:37
same industry I have no problem with
13:38
doing that in fact you know I work with
13:40
contractors mostly and that they respond
13:43
well to that so I make it a point to
13:46
point that out usually okay so but as
13:50
far as what you’re talking about like
13:51
with you you’ve got let’s see if you see
13:57
on Thursday one guy on Thursday I might
13:59
be able to sell the one guy on Thursday
14:00
you know I would make the proposal and
14:03
uh and then you know if he makes a
14:05
decision right there on the spot I don’t
14:08
know what to tell you about that other
14:09
than you’d have to be honest with them I
14:12
mean if you really want to wait until
14:14
Friday I’m not sure that I would do that
14:16
you know I might make the proposal to
14:19
him on Friday or excuse me on Thursday
14:20
prevent the present the proposal to him
14:23
and then see if he makes a decision on a
14:26
spot I wouldn’t push for a decision on
14:28
the spot if I wanted to also make the
14:31
proposal on Friday to the other person
14:34
you know so I wouldn’t push for a closed
14:37
on Thursday I might present the proposal
14:39
but not push for a closed however if he
14:41
decides to accept your offer on Thursday
14:44
then you can’t you in my opinion you
14:46
have to be honest at that point if you
14:48
want to at least make the proposal on
14:51
Friday and choose the better of the two
14:52
now you you run the risk of pissing him
14:55
off don’t get me wrong but in my opinion
14:57
honesty is always the best policy in
14:59
this kind of stuff unless you are just
15:02
willing to accept if he if he accepts
15:04
your proposal on Thursday just accept
15:06
that as you know done fine you know the
15:08
final consequence that’s really up to
15:10
you I’d love to hear what my my
15:13
partner’s have to say about it but
15:14
personally with me I would make the
15:16
proposal on Thursday chances are he’s
15:18
not I mean at least in my experience a
15:20
lot of the times when I make a proposal
15:22
it takes the person that I’ve pitched it
15:24
to you know at least 24 hours to make a
15:27
decision and typically at that point
15:29
I’ll put on it you know like hey this
15:31
offer is only good for the next 72 hours
15:32
and that’s typically when I will pre
15:35
or make a comment about that same offer
15:38
being presented to others does that make
15:41
sense so usually when I present a
15:42
proposal I will tell somebody at the end
15:45
of it that like hey listen this this
15:46
offer is good for the next 72 hours of
15:48
the next three business days or whatever
15:50
it may be five days whatever whatever
15:52
you’re comfortable with but then I say
15:54
but keep in mind I’ve also made most
15:56
I’ve also made this same proposal or
15:58
presented the same proposal too and I’ll
16:00
list the competitors that I even offered
16:02
it to some times because then they then
16:04
it’s real to them because they recognize
16:06
the competitors names and in and usually
16:09
that will that’s if I want to get them
16:12
to decide make a decision rather quickly
16:14
um you know I’ll push that but in your
16:16
case I might not do that I might just
16:18
say look here’s the proposal take a day
16:21
to think about it and get back with me
16:22
tomorrow afternoon by 5:00 p.m. or
16:24
something like that and now that might
16:26
buy you some time but if he says right
16:27
off the bat yeah you know like let’s go
16:29
for it then you either have to be honest
16:31
about like alright well I’m gonna hold
16:33
off on signing you until after tomorrow
16:36
or you just accept that and then cancel
16:39
on the other guy the following day
16:41
that’s my opinion what do you guys think
16:42
I see a problem with him problem
16:45
possibly losing both details he tells
16:48
the third thing and I he tells the
16:50
Thursday guy okay look think it over
16:53
get back to me first by Thursday
16:55
afternoon before close of business and
16:58
and we’ll go from there so he can talk
17:00
to the Friday guy now the Friday guy
17:02
says no and then the Thursday guy gets
17:05
24 hours to think about it and decides
17:08
no well he just lost – yeah well he
17:12
probably would have lost the Thursday
17:13
guy anyway at that point though you know
17:15
yeah but what about I’m saying this if
17:16
the Thursday guy is right is ready to
17:18
close on Thursday and he’s hoping it was
17:21
a Friday guy but what do they say a bird
17:24
in the hand is worth two in the bush
17:26
bush yeah yeah I agree with Mark on this
17:29
case I would I was I would close the
17:32
deal as soon as possible because that
17:35
way you’re you’re securing a potential
17:37
you’re securing a client you know even
17:39
if you’re charging a little bit less
17:41
that’s what I would do personally and
17:43
you know if you’re really interested in
17:45
moving ahead with these guys I would say
17:47
I would be honest and say
17:49
I only take one so if you want to grab
17:51
it you know if you want to grab this
17:53
deal you need to do it now because
17:55
otherwise I’m talking with some other
17:57
prospects and this is like buying a new
17:59
scarf right like first-come first-serve
18:01
it is what it is like you you might like
18:03
it you might say Devender hey you know
18:04
save it for me but the guy that comes
18:06
with the money he’s the guy that takes
18:07
it so it’s an opportunity cost and it
18:11
just to give this a little bit more
18:13
different just so people know Muhammad
18:15
is new and he’s trying to close client
18:18
if if money is not an issue you can wait
18:22
them out then by all means you go for
18:25
for for whoever’s gonna pay the most
18:28
money but I mean if you just look if you
18:30
looked at if you look into close clients
18:32
grow your business then go where if the
18:36
Thursday thing is sure there’s no no no
18:40
sense in letting go of a short thing for
18:43
the for a Friday guy that might or might
18:45
not happen right it just admit it just
18:49
doesn’t make sense at this point in your
18:50
career later on when you take whoever
18:55
you feel like taking because either you
18:58
like the guy you get a good report the
19:00
money’s great whatever it is that’s
19:02
different at this point in your career
19:05
think things you know they’re a little
19:07
bit different yeah I mean that was what
19:10
I was what I was getting at if you make
19:12
the proposal on Thursday and you don’t
19:14
push for a decision at that moment if he
19:16
decides and says that he you know he
19:18
wants to proceed after you’ve made the
19:21
proposal then then like I said that’s
19:23
gonna be your call I agree with both
19:25
Hernan and Marco that if if he if he
19:28
accepts your proposal at that point then
19:31
you need to make the decision and and in
19:33
my my opinion Mohamed especially cuz
19:36
unless you’ve got like some gut feeling
19:38
about the guy that doesn’t sit well with
19:40
you in which case all of what we just
19:42
said is in my opinion is like you know
19:45
shoot for the guy on Friday instead
19:47
because I know to follow I know to trust
19:49
my gut just so you know I’ve learned
19:51
that over the years if you know I’ve
19:53
chased dollars from clients before just
19:55
even though I had a funny feeling that
19:58
they were gonna be a pain in the butt to
19:59
work with but I needed the money so I
20:01
would
20:02
go ahead and proceed with the project
20:04
anyways and then it always has bit me in
20:06
the butt like I’ve always ended up
20:08
regretting those those when I’ve ever
20:10
whenever I’ve ignored that gut feeling
20:12
and just chased the money I’ve always
20:15
regretted it and it’s always ended up
20:16
being a pain in the butt and not worth
20:18
the trouble or the or the the money that
20:20
you know that came with it so again if
20:23
it’s one of those things and that’s and
20:25
that’s kind of what I was getting from
20:27
your your question because you said I
20:28
feel like the guy on Friday is gonna be
20:30
the better client so if you’ve got a
20:31
funny gut feeling about the dude on
20:33
Thursday then you may want to try to
20:35
push him off a bit but again it’s all
20:37
about what do you need in your business
20:39
at this moment like what’s the most
20:41
important you know what’s your priority
20:44
if your priority is to get revenue in
20:46
the door and the guy accepts on Thursday
20:47
then I take the proposal you know
20:49
what I mean so it’s a great question
20:51
again it’s it is a tricky situation that
20:54
you’re gonna put yourself in I like the
20:56
fact that Marko just mentioned you know
20:58
once you were a little bit more further
21:00
along with your business you can be more
21:02
selective right you can you can wait it
21:04
out on on these types of things which is
21:06
why we’ve been telling you guys make
21:08
sure you keep your pipeline you full of
21:10
prospects because that way you can be
21:12
selective like that right but you’re
21:14
first getting your business off the
21:15
ground guys if you need revenue in the
21:17
door sometimes you gotta just you know
21:19
just do it so yeah yeah we all went
21:23
through this Mohamed so I love the I
21:25
love your hustle and I really do I
21:26
respect that because you’re you’re
21:28
definitely the right path so we’ve been
21:30
all through this we have to take bad
21:33
clients or not cheap lines but low
21:35
paying clients initially until we are in
21:37
a position that you can afford to wait a
21:40
little bit and the gut feeling thing oh
21:42
man that’s that’s that’s something that
21:45
I don’t pay a lot of attention to and I
21:47
should have had a client that cost me
21:49
around fifteen grand because I didn’t
21:52
pay attention to that gut feeling that
21:53
the guy was going to be offended yes
21:55
anyways yeah so pay attention to that –
21:59
yeah every time I’ve ignored that that
22:01
gut feeling man it’s it’s always cost me
22:04
time and money and and just provided a
22:06
lot of headache you know so by the way
22:09
guys just so you know well mom and
22:12
you’re in the mastermind so you’re going
22:13
to see it anyways but I started
22:16
really prospecting again hard for
22:18
contractor media or contractor agency
22:20
and this week
22:21
and I’ve got a whole bunch of new kinds
22:24
of prospecting campaigns that I’m
22:26
developing this week and we start really
22:28
hard next week you guys in the
22:30
mastermind are gonna get to witness
22:32
every bit of it and I’m gonna be testing
22:33
multiple prospecting methods both the
22:36
mass emailing which I have been doing
22:38
for the last couple of months our sales
22:40
process sucked though and also video
22:43
lead gen system so more the targeted
22:46
prospecting approach I’m going to be
22:47
doing several types of tests of those
22:50
over the next couple of weeks to I’ve
22:52
got various campaigns that I planned out
22:54
this week and I’m actually setting
22:56
everything up the infrastructure for
22:57
that now and we’re gonna be hitting it
22:59
hard next week so you guys in the
23:01
mastermind will get to see all that
23:02
those of you that aren’t in the
23:03
mastermind now would be a really good
23:05
time to join so anyways number two when
23:08
I phoned someone who opened my email but
23:10
never clicked I tell them to watch it
23:13
they say yes but they also ask what I
23:15
want or what my goal is I say I want
23:18
them to watch the video but they know I
23:19
want more than that what’s the best way
23:21
to answer this will tell them that
23:22
you’ve got some things that you found
23:25
about you know I’m not sure what it is
23:26
that you’re selling exactly Muhammad but
23:29
what I would just do is tell them like
23:31
if that you’ve got you’ve pointed some
23:34
things out you’ve you’re providing some
23:36
suggestions on how to improve their
23:37
their digital presence or whatever
23:39
they’re there their presence online or
23:41
their branding or whatever it is that
23:43
you’re selling I would just say look
23:45
it’s too hard to explain over the phone
23:46
I would rather you just watch the video
23:49
I took the time to record a video for
23:50
you it’s short you know it’s under 10
23:52
minutes but it will explain and we’ll
23:54
show you what visual aids what I’m
23:55
talking about and how you can improve
23:57
your marketing that’s what I want you to
23:59
do just all I’m asking you to do is
24:01
watch the video about your marketing or
24:04
about your digital presence and then if
24:06
it’s worth a conversation if you feel
24:08
like discussing it a little bit more
24:09
then contact me back after you’ve had a
24:11
chance to watch it so that you’re not
24:13
being pushy at all you’re being vague
24:15
enough to tell them to go watch the
24:17
video because you can’t really explain
24:19
it over the phone without visual aids
24:20
anyways that’s a true statement right so
24:23
again it’s about being honest and so
24:25
just say look I’ve made some suggestions
24:27
and some things that I pointed out that
24:29
can help your
24:30
presents right now or and and I and you
24:33
know I took the time to record this
24:34
video give him a guilt trip you know I
24:36
took the time to record this video for
24:38
you I’m not asking you for any money I’m
24:40
just asking you for to take check out
24:41
the video and then reply to me if you’d
24:43
like to have a conversation about it
24:44
that’s how I handle that kind of stuff
24:47
again I’m curious as to what the other
24:48
guys do yeah I totally agree with being
24:51
honest like you’re actually providing
24:53
value you know because you’re actually
24:56
taking the time of going through the
24:58
website you know the SEO if they have
25:01
reputation uses whatever you’re doing
25:02
you’re actually providing a lot of value
25:05
for free so it’s basically saying hey
25:06
you know I just recorded this free video
25:08
telling you what I would do in your case
25:10
to get more clients you’re now just
25:12
bring it like that be completely honest
25:14
and chill like Riley was saying she’s
25:17
super chill is just you know nothing to
25:19
sell at that point because the reality
25:21
is that you’re not selling your leading
25:23
about you know right you’re building
25:25
rapport and that’s what you know that’s
25:28
the whole point you know you know it’s
25:30
it’s important to explain that because
25:34
you know in the video Legion system
25:35
Muhammad I state very clearly that you
25:38
should be providing value in that
25:40
outreach video you know that that’s the
25:42
point of the video because you’re
25:43
setting yourself apart and I know you do
25:45
Muhammad this is for everybody else’s
25:47
benefit but what I’m saying is is those
25:49
those types of targeted emails video
25:52
emails are supposed to separate you from
25:55
all the all the stuff that they get on a
25:57
regular basis in their inbox right all
25:59
the crappy marketing solicitation
26:02
messages that they get from contractors
26:05
in India and things like that you know
26:06
what I mean and no offense to anybody in
26:08
India but you guys get what I’m what I’m
26:10
saying like this is what separates you
26:12
from all the other spam solicitation is
26:14
the fact that you taken the time to
26:16
analyze their property and provide them
26:18
real value even if it’s just something
26:21
small right and get them thinking and
26:24
that’s what is that the whole video
26:25
Legion system is about is about building
26:27
rapport and that’s what this does and by
26:30
the way one other thing I just mentioned
26:32
all this prospecting stuff that I’m
26:33
going to be doing so everything that I’m
26:35
gonna be doing over the next few weeks
26:36
that has to do with like the video
26:39
emails and and I got this really awesome
26:41
video email app right
26:44
now that I just got access to on Friday
26:46
last week that I can’t talk about what
26:48
it is just yet but it is freaking
26:50
fabulous I’m blown away by how cool this
26:53
app is and that’s why I’m I started
26:55
setting up all these campaigns this week
26:57
for doing the video email system instead
27:00
of just the mass email stuff because
27:01
this this video email system is
27:03
incredibly powerful so anyways I’m gonna
27:06
be testing all that stuff and my data
27:08
and my results are going to also be
27:10
added to the video lead gen system
27:12
training so the mastermind members will
27:14
get it in the video lead gems system
27:16
members will get that as well so if you
27:18
can’t join the mastermind you might want
27:19
to pick up the video lead gen system
27:20
those of you that are prospecting
27:22
because all this stuff is gonna be
27:23
shared in there in the upcoming weeks
27:24
and I really expect to have some good
27:27
results from this this new app who’s
27:29
gonna make it awesome it’s not just the
27:30
tool though guys you got to have a good
27:32
a good approach and that’s why I’m gonna
27:33
be trying several different approaches
27:36
this week or over the next couple weeks
27:37
excuse me so that uh you know we can
27:40
find one that really works or find a
27:42
couple of them and start tweaking them
27:43
alright so again another good reason by
27:46
the way if you join the mastermind you
27:47
get video leads in the system included
27:49
for free so there you go
27:51
Wayne says hi guys I have a prospect
27:53
that manages various Hotel restaurants
27:55
and bars throughout a major city all of
27:58
their properties under management are
27:59
listed on their website and in various
28:01
blog posts how would you go about
28:02
ranking different properties under one
28:04
management domain
28:07
I’m not sure what you mean by that
28:10
each I’m sorry Wayne uh I’m not really
28:13
fully understanding even if you had like
28:18
a property management group I can’t
28:20
imagine each one of the separate hotel
28:22
restaurants and bars not having their
28:24
own separate website if they and that
28:26
may be the case it seems odd to me but
28:28
if that’s the case then they should at
28:30
least have their own unique landing
28:32
pages right with on the management
28:35
domain right they should each have their
28:37
own dedicated page on the domain in
28:38
which case that would be their company
28:41
page or their landing page right and
28:43
then so in that case you can just
28:44
promote that as if it were a standalone
28:46
site or page without oh sorry you might
28:51
want to dig a little deeper to when and
28:52
see if they do have their own even if
28:55
it’s a one
28:56
type of site like maybe they haven’t
28:58
shared it with you I might do a little
28:59
digging on this yeah yeah because what I
29:03
mean again usually there would they
29:05
should still I mean I I’m sure there’s
29:09
circumstances that I haven’t seen right
29:11
and this may be one of them but
29:13
typically even if they’re on like a
29:15
somebody you know a property management
29:18
or whatever web site then they should
29:21
probably have their own landing page or
29:23
dedicated page for each one of those
29:26
bars and restaurants or whatever I would
29:28
I would suspect that they would and then
29:30
you can just use that as like the money
29:32
site URL for each one of those
29:34
businesses for example if you’re going
29:35
to be building citations you could
29:37
actually use that landing that that URL
29:40
that specific URL to that landing page
29:42
for that business as the money site URL
29:44
with its phone number and the address
29:46
and all that that should all be unique
29:48
right because think about it like guys
29:50
you can have multiple locations physical
29:54
locations all on one domain right each
29:58
domain like for example you know we
30:00
talked about using subdomains all the
30:01
time creating subs like I always like to
30:03
name the subdomain after the city and
30:04
doing it that way if I’m creating a
30:06
multi location business however you can
30:09
do it with landing pages so it can be an
30:11
inner page it would just be a dedicated
30:13
page for each location and in your
30:14
Google my business dashboard when you
30:16
add your URL for that location you make
30:18
sure that you copy that specific
30:20
location page URL so it wouldn’t be the
30:22
root domain it would be that that inner
30:24
page as the actual money site URL for
30:27
that location that’s perfectly fine
30:29
Google accepts that there’s no problem
30:31
with that so that’s one way that you
30:33
could do it and you know if they don’t
30:35
have their own dedicated pages that’s or
30:37
in their own excuse me their own
30:39
dedicated websites and they don’t have
30:42
their own dedicated pages on the
30:43
management domain I would approach the
30:45
management company and ask that that
30:46
gets done in other words that they each
30:49
get their own dedicated page so that you
30:50
can use it as I just mentioned okay
30:54
that’s kind of an interesting question
30:56
if you could clarify that a little bit
30:58
further and we might be on helped a
30:59
little bit more
30:59
Gordon says hey guys I have three quick
31:02
and related questions I need your help
31:03
okay is it better to use an expiry
31:05
jamayne with these metrics for a locally
31:07
gen site
31:08
get its built-in SEO juice or to use a
31:10
brand new geographical or business niche
31:12
targeted domain with the aged expired
31:14
domain 301 redirected to the new domain
31:16
that’s your call Gordon personally I
31:18
would prefer to use a new domain and do
31:22
a 301 redirect from it only if it was
31:25
topically relevant though what I even
31:26
bother with that anymore I don’t buy
31:29
domains anymore guys to redirect for for
31:32
metric purposes I just don’t do it
31:33
anymore it has to be about relevancy if
31:36
it’s not relevant I just don’t do it
31:37
period end a story and I know there’s
31:39
other people out there that will argue
31:41
that with me that’s fine do what you do
31:43
I’m gonna do what I do and what I do is
31:45
always about relevancy because that is
31:47
the way the algorithm has shifted and
31:49
it’s gonna continue to shift in that
31:50
direction guys it’s not about metrics
31:52
it’s about relevancy Authority relevancy
31:55
trust right like a RT that’s what Marko
31:57
always says and that’s honest to God’s
31:59
truth so again you can still manipulate
32:02
metrics and achieve some results but
32:04
it’s becoming less and less effective
32:06
and it will continue to become less
32:09
effective so to answer your question
32:11
Gordon I prefer having setting up in
32:15
branding branding new starting from
32:17
scratch so if you want to manipulate
32:19
metrics a bit and you can find a good
32:22
topic topically related or relevant site
32:25
is expired domain preferably from within
32:28
the same region location right
32:31
geographic region then absolutely just
32:33
301 redirect it if it’s not if it’s not
32:37
topically relevant or geographically
32:39
relevant or preferably both then you can
32:42
always redirect that that domain through
32:45
a buffer site and that’s still valid to
32:47
guys and a buffer site could even be
32:49
something as simple as an HTML one page
32:52
site hosted on Amazon s3 bucket in fact
32:54
and um I don’t remember if it was where
32:57
did I do the ad ID training was that
32:59
mastermind or was that in syndication
33:01
Academy
33:02
I think that was mastermind wasn’t it I
33:05
can’t remember I think that was the
33:06
mastermind newsletter
33:07
anyways ad ID page you gave you gave
33:10
that away in syndication Academy I’m I’m
33:13
still mad about that I don’t think that
33:15
was syndicated that was that that was
33:16
the the an idea and and and the
33:19
loop-de-loop
33:20
and all that stuff no out idea was
33:23
mastermind I was newsletter because the
33:26
syndication Academy thing was the Pearl
33:27
trees thing so yeah with with the
33:31
subwoofer and ID and all that it was all
33:34
included okay well anyways uh as far as
33:38
that you could use something like that
33:40
like do a 301 redirect to like an Amazon
33:43
page or something an ad ID page would be
33:45
a really good place to do that where you
33:47
could redirect the 301 domain to
33:49
something like that
33:50
okay okay number two if I’m using
33:54
expires domain for locally gen site is
33:55
it more effective to reconstruct the
33:57
original pages of the content from the
33:58
aged domain and then add the new geo and
34:00
it’s targeted pages you want to rank for
34:01
or just use the domain with the new
34:03
pages only well I mean there’s benefit
34:07
to recreating those old pages well you
34:09
could do some analysis to determine that
34:11
so for example if you if you did like an
34:13
analysis on the domain the age domain
34:16
and there were pages that had you know
34:18
particularly high amount or good quality
34:21
links pointing to it then it would it be
34:23
beneficial to either recreate those
34:25
pages or just redirect that URL which is
34:28
what you could do I typically don’t
34:30
rebuild those pages guys unless I’m
34:32
building like what we used to call PB
34:35
ends but when I was three building age
34:37
domains with the content from the that I
34:41
could pull back from the Wayback Machine
34:42
I would rebuild those specifically just
34:45
to point links to whatever my target
34:47
pages were or target sites were that
34:49
makes sense if I’m rebuilding on an aged
34:52
domain for a money site I would not
34:53
rebuild the old pages I would redirect
34:56
the URLs from those old pages to the
34:58
pages that I wanted on the new site but
35:01
I would not rebuild those old pages if
35:03
you did rebuild the old pages I would
35:04
set them to no index no index follow and
35:08
then you could still put a place a link
35:10
from within those old pages to where you
35:12
wanted or set a canonical tag that’s
35:14
something else you could do but I would
35:15
set those pages to no index if you’re
35:17
gonna rebuild those that’s your call
35:20
Gordon you could just get away with
35:21
redirects at that point if there was
35:24
particular there were pages on that aged
35:25
domain that we’re ranking really well
35:29
and all that then you know there’s some
35:30
benefit to do that to to recreate those
35:32
but I would still
35:33
we said on the no index because it
35:35
really wouldn’t make sense underneath
35:36
the new brand right so by the way guys
35:40
SEO juice passes through no index pages
35:43
– just so you know all right number
35:46
three if I buy an H inspired domain with
35:47
decently high da and trust phone numbers
35:49
to use for a local lead generation were
35:55
expired a domain a little bit older or
35:56
user for permanent 301 direct to the
35:57
first domain where the first domain
35:58
increases – yeah but again I mean you
36:01
can play with those metrics man but it’s
36:02
not that your time and money is spent is
36:06
better spent on on other things in my
36:09
opinion guys I mean we stopped a whole
36:11
da trust flow manipulation stuff well
36:14
over a year ago if not closer to two
36:16
years ago so yeah you can manipulate
36:20
metrics by redirecting and stuff like
36:22
that trust flow a little bit more
36:24
tougher – a little bit harder to
36:26
manipulate then domain Authority domain
36:28
Authority is easy to manipulate
36:29
alright that’s super simple set up a sub
36:32
domain on a domain and just spam the
36:35
mess out of it with gsa you can pump da
36:37
that way right I mean there’s a ton of
36:39
things you can do to pump da but it’s
36:41
not that powerful it’s not that
36:42
beneficial to do so anymore it was four
36:45
years ago five four and five years ago
36:48
that’s what we used to do and it worked
36:49
like crazy not so much anymore okay good
36:56
question so perform Peter from Poland
36:58
perform in building out a contents
37:01
eyelid for realtors I see many agents
37:03
have a blog and and separate pages for
37:04
communities with MLS idx feed okay when
37:08
I run SEM rush they’re not ranking for
37:10
any real estate-related organic keywords
37:12
just ranking for the blog keywords which
37:14
have nothing to do with real estate
37:15
what’s the best way to build out these
37:16
content silos their visual sitemap is a
37:18
cluster F okay I don’t know because I
37:24
don’t know anything the realtor stuff I
37:26
just found them to being credit to work
37:28
with so I just stopped working with
37:30
Realtors several years ago I really
37:33
couldn’t give you a strong answer on
37:35
that I know we have some people on our
37:36
mastermind to deal with exclusively in
37:39
the real estate industry that could
37:41
probably help you with that Peter but
37:42
that’s not gonna help you here I
37:44
apologize for that anybody have an
37:45
answer for him
37:49
hmm and trend to think the reality is
37:54
that I would treat it as a regular like
37:59
it’s a regular um a regular what’s that
38:02
right because he’s he’s saying that
38:05
she’s shrunken for blood keywords which
38:07
have nothing to do with real estate I
38:09
would start over there actually I had
38:11
one client that had at it say that exact
38:13
same problem he was ranked him for all
38:15
of the wrong to you so I would start
38:17
over there trying to push more content
38:19
for related keywords money buying ten
38:22
keywords with content I’m probably you
38:25
know syndication and because that would
38:28
be them that would be the main point I
38:30
would I would wonder like I’m wondering
38:31
what they’re ranking for it’s not for
38:33
real estate you know you need to work on
38:36
the topic of the website a little bit
38:38
because the topic is definitely not
38:40
their stomach tense yeah I totally agree
38:43
with her non and again the caveat that I
38:45
haven’t worked in this niche I’m not
38:46
sure but I would just look at the
38:48
content you say that ranking for the
38:49
wrong stuff but what is the content
38:51
should they be ranking or not like go
38:53
that way and then like her non set of
38:54
you know they need content either update
38:57
or create new content that’s gonna
38:58
target the actual keywords yeah there’s
39:02
I know there’s some things that you can
39:03
do to build relevancy if you’re going to
39:05
use a complex silo structure but it can
39:08
be again as the title implies it can
39:11
become incredibly complex to do so but
39:14
for example and I know I think it was
39:18
Muhammad in the mastermind was asking a
39:21
question similar to that about using you
39:25
know like for example a particular area
39:27
right like maybe a town that has some
39:32
big housing developments that are
39:34
well-known right so like they’re almost
39:36
like their own municipality they’re not
39:38
they’re not they don’t have their own
39:39
government but to just big neighborhoods
39:41
right and so in their like you could you
39:44
could literally like set up a silo for
39:45
like the county right and then set up us
39:48
the the sub the sub category child page
39:52
plus sub category as like that area
39:55
right that that that housing development
39:58
and then from there you could have any
40:00
post like doing articles about or blog
40:04
posts about the the various builders and
40:06
the amenities and things like that and
40:08
in your case since you’ve got MLS or idx
40:10
feed in there which will pull in
40:11
listings I don’t know how good you can
40:13
get with filtering like what it pulls in
40:15
but that way you could literally have
40:17
only houses within that specific
40:20
development in that particular silo if
40:22
that makes sense and you could add
40:24
subcategories for each one of those
40:26
types of neighborhoods within that
40:27
County now again that can become very
40:30
complex that could be a lot of content a
40:32
lot of pages guys a lot of categories
40:35
and subcategories but a lot of
40:38
subcategories right so there’s a lot of
40:40
width to a silo there you guys
40:43
understand width and depth when it comes
40:45
to silos right so you could add a lot of
40:47
width to a silo this way but it would
40:50
actually it’s logical right it would
40:52
start to build up the overall presence
40:55
into that County for example or city you
40:57
could even do it at a city level my
40:58
point is there’s stuff that you could do
41:00
there but again I don’t know since I
41:02
don’t mess with the MLS anymore I don’t
41:04
know how good you could get about
41:05
filtering to where it’s only adding data
41:08
specific to certain like neighborhoods
41:10
and that kind of stuff but what I like
41:12
about that possibility at least is the
41:15
fact that that’s dynamically created
41:17
content so your pages get updated
41:19
regularly with new listings so again if
41:22
there’s a way that you can structure
41:23
silos very segregated or
41:26
compartmentalized like that then there
41:28
are some pretty ninja things you could
41:30
do but again the site could become
41:31
rather complex that way
41:33
and that becomes a real pain in the butt
41:35
to build those kind of sites out guys is
41:37
that’s why I always recommend sticking
41:38
with the simple silo structure at all
41:40
you know as much as possible okay
41:43
because again you end up spending a lot
41:45
of time just trying to map out these
41:47
sites and trying to figure out how a lot
41:48
of crazy things happen when you use the
41:50
complex silo structure as far as like
41:52
especially if you’re trying to use
41:54
physical silo which is michaux zit in
41:56
the permalink if you’re gonna be doing
41:57
complex solid structure with something
41:58
like that I recommend sticking with the
41:59
virtual silo where you’re just using the
42:01
post name permalink structure right
42:04
because you end up getting like some
42:06
real funky stuff going on with the URLs
42:08
when you do that so anyway it’s good
42:11
question no calhoune marketing group
42:12
what’s up buddy he says good afternoon
42:14
I will be yeah it’s Marie every time I
42:17
see your name did I have trouble
42:19
remembering but he’s rejoining the
42:21
mastermind tomorrow that’s awesome
42:24
very good and this is today actually he
42:26
should have rejoined so he emailed me
42:28
about it Nigel what’s up buddy he’s here
42:31
every week now to super-helpful Q&A;
42:32
thank you can you on outline minimum
42:35
effective wordpress site set up with RSS
42:37
for ifttt can you outline minimum
42:41
effective wordpress site set up with RSS
42:44
for ifttt yeah install wordpress delete
42:49
the hello world post add a valid real
42:52
post add RSS feed to IFTTT publish more
42:57
posts it’s that simple like I don’t know
42:59
what else to say Nigel I’m not trying to
43:01
be an jerk I just don’t know what
43:02
else to say about that
43:03
no everything else is in syndication
43:06
Academy yeah yeah can you recommend a
43:11
fibre gig type or is it just easy enough
43:13
for a quick do-it-yourself I’m not sure
43:16
what you mean for that there are some
43:19
RSS submission gigs and I have excuse me
43:23
in a fiber that work really well that
43:26
you can like go just do RSS sub me I
43:28
don’t know if that’s what you’re asking
43:29
Nigel but that’s how I’m interpreting it
43:32
you can go to Fiverr and type in RSS
43:33
submission and you’ll see a bunch of
43:35
providers just find somebody that
43:37
typically has something like you know
43:38
submit to 70 RSS data directories and
43:41
aggregators all those people are doing
43:44
are using a tool like RSS submit 5 which
43:48
is great let them do that because that’s
43:50
a pain-in-the-butt tool to use it
43:51
automates semi-automated but you still
43:53
have to like do the captions and stuff
43:55
it’s a real pain in the butt I don’t
43:56
recommend doing it just hire it on
43:58
Fiverr I’ve got a VA that does it for me
44:00
in fact he hasn’t done it for me in like
44:01
a year and a half but I just contacted
44:03
him this week to start doing it again
44:05
and he’s gonna do it for a project I’m
44:08
working on with somebody else so you
44:11
know that’s something that you can do on
44:12
your own but I highly recommended you
44:13
just pay somebody five bucks to do it
44:15
over at fiber cuz it’s stupid it takes
44:17
like you know a good 30 minutes to sit
44:19
there and figure out CAPTCHAs I don’t
44:21
know that that’s what you’re asking but
44:22
you try it anyways it’s Google site with
44:27
IFTTT avaiable
44:28
for syndication I don’t think so there’s
44:30
no RSS feed is there you know we do
44:34
actually produce an RSS feed that gets
44:38
that goes through feed burner but that’s
44:41
the whole process it’s created by the
44:43
script okay so but but I’m saying a
44:46
native Google site yes does not have an
44:49
RSS feed does yes yes it actually does
44:51
Oh does it okay the announcement pages
44:54
will give you an RSS feed okay cool
45:00
well there you go Nigel I didn’t know
45:01
that money starter used it as a
45:04
canonical you can’t use a Google site as
45:06
a canonical unless unless you map your
45:10
own domain to the to the Google site in
45:13
which case the Google site will still
45:14
remain indexed but and it will still
45:17
resolve to the Google site like you can
45:20
go to your custom domain and it will
45:23
show in the address bar when you go the
45:24
Google site it will still show your
45:26
domain but you can also visit the Google
45:28
site URL which will show and if you do a
45:32
view page source you’ll see the
45:33
canonical tag which points to your
45:35
domain that makes sense okay but other
45:40
than that the only way you can do a
45:41
canonical from a Google site is if you
45:43
map a domain so it’s custom domain
45:45
mapping and that’s its kind of funky
45:48
setting that up to guys it’s a it’s I
45:50
don’t know it’s weird yeah I always
45:52
struggle doing that when I do it and the
45:54
project I was just talking about with
45:56
somebody else that I’m working on that
45:59
we’re gonna be reinstating the advanced
46:01
RSS submission stuff he he had a hell of
46:06
a time getting the domain mapped over
46:07
from a Google site so anyways it’s not
46:10
just me apparently it’s just a pain in
46:11
the butt so just keep that in mind there
46:13
are help files online that will show you
46:15
how to do it but it’s it’s just it’s
46:16
weird so good luck with that okay so I
46:21
think you’re right Marko at the add ID
46:23
stuff I did talk about in IFTTT so
46:27
anymore syndication counter he Bradley
46:29
on webinar promoting search space with
46:30
Chris you guys mentioned using the add
46:31
ID and schema to point to a subdomain of
46:33
a local biz site to the permanent home
46:35
of the schema and other entity
46:37
validating elements I’m testing that out
46:39
now but I have a question if previous
46:41
link building project send
46:42
old schema with a different out ID or L
46:45
with a new one with the subdomain ad ID
46:47
or I’ll create more problems that can
46:48
outweigh the benefits
46:49
it shouldn’t J well first of all are you
46:52
able to go in and edit the leg or set up
46:56
a redirect from the old URL that you had
46:58
is the ad ID to the new one if you can
47:00
do that that would be the easiest fix if
47:02
you cannot do that then the only option
47:06
on the other option that I know of would
47:08
be to go manually edit but if you say
47:10
that it’s been syndicated out then
47:12
chances are that’s gonna be you know not
47:14
possible it’s not a viable option so I
47:17
wouldn’t worry about it too much what I
47:19
think is the most important and again I
47:21
don’t know I don’t have any data to
47:22
validate this this is just my assumption
47:24
right this is speculation but the most
47:27
important places for the ad ID is on the
47:29
money site itself right so the schema on
47:32
the money site itself which points over
47:35
to the ad ID to validate the entity
47:37
right that that’s where it’s the most
47:39
important in my again in my opinion I
47:41
haven’t tested that but that’s because
47:43
that’s it’s that the the bot comes and
47:46
reads that page right the money site and
47:49
it sees the ad ID too and it goes
47:51
invalid it references that URI to
47:55
validate the data that it sees on the
47:57
money sites that make sense so all those
48:00
other pages that underst it might be
48:01
pointing to an ad ID but those aren’t
48:03
the actual entity properties they’re
48:05
just you know ancillary or a third party
48:07
like inbound links that type of stuff if
48:09
you’re talking about syndicating that’s
48:10
all i can assume so again if you can set
48:13
up a redirect that’s great to point the
48:15
old to the new ad ID if you can’t do
48:18
that or if that’s not possible then I
48:20
would just make sure that all on the
48:22
entity properties themselves that it’s
48:24
been manually edited to the correct ad
48:26
ID marco do you have any comments on
48:31
that that’s not something I’ve tested so
48:34
I don’t I don’t know no no I I haven’t
48:36
tested but I don’t see why he should
48:37
have any issues yeah okay that’s the
48:43
only thing sorry because all he’s going
48:46
to changes the ad ID URL that’s already
48:49
on the website right right and it’s
48:53
going to point somewhere else but where
48:54
everything lives
48:55
so I think that’s perfectly fine yeah
48:58
that’s the right thing
49:00
Patrick says does rys method work for
49:03
Realtors and their listings as far as I
49:04
know it works for everything comments
49:06
yeah what I found with realtors is that
49:10
there’s usually an entity issue because
49:15
they share office space with other
49:18
entities and so that so I feel we did it
49:23
in in we tried it in Toronto and it was
49:27
very well the competition in Toronto is
49:29
ridiculous anyway I tried it in another
49:32
real realtor and entity I mean the
49:36
entity was a complete mess because the
49:38
office was actually shared by three
49:41
entities so which one is the entity for
49:44
that address now if the entity is clear
49:49
for whatever Realtors it is that you’re
49:51
working for meaning that they have a
49:53
verified GMB and they’re the sole
49:56
company at that address that they don’t
49:59
share offers office space with other
50:01
people who claim the address and the
50:04
phone number than any other any two of
50:06
the three points right of the NA P which
50:10
will cause massive issues if that’s the
50:12
case so if that’s not the case and and
50:16
you do the GMB training correctly and
50:19
and you develop the entity the way that
50:22
you’re supposed to according to the ro
50:24
is black book and some other stuff that
50:27
I’ve been testing that I will be
50:29
releasing as a matter of fact I’m
50:31
waiting for one guy to let me know if
50:33
we’re going to work on a real estate
50:36
project so that I can test it on real
50:38
estate that is working and everything
50:39
else so I don’t see why cleaning up the
50:43
entity and and working from the entity
50:45
won’t work for a realtor also that’s you
50:52
know the only thing that I’ve seen with
50:54
Realtors is is that and with a few
50:56
others as a matter of fact is that
50:58
entity issues when you’re ambiguous
51:00
whether your entity Google doesn’t know
51:02
who’s who at the address and then you
51:06
got a problem
51:08
yeah yeah and Patrick just keep in mind
51:12
the ry s method yes it will work for
51:15
realtors other than what you know the
51:17
the stuff that Marco just mentioned but
51:19
keep in mind it in part part of the
51:22
reason I also besides Realtors I just
51:24
found to be incredibly difficult to work
51:26
with you’re dealing with very high
51:30
authority websites in the real estate
51:32
industry that are incredibly aged like
51:35
you know long and Foster and century 21
51:38
and Remax and Zillow and Redfin and like
51:41
all these different types of real real
51:44
estate types websites it’s it’s it’s a
51:46
difficult for SEO it’s a difficult
51:48
industry to get into because you have I
51:51
mean there’s just so much massive
51:53
authority accumulated on those sites
51:54
that it’s it’s it’s hard to break into
51:56
the top ten man so again it’s that
51:59
there’s there’s a couple things that
52:00
that you know again one I found Realtors
52:03
incredibly painful to work with and then
52:05
the other number two it’s a difficult
52:07
industry to be doing SEO in I found like
52:11
other traffic methods are probably
52:13
better than just SEO like that’s a
52:15
long-term approach but if you got to get
52:17
results right away
52:17
I found paid traffic to be a hell of a
52:20
lot more effective than SEO okay
52:25
Jonathan says any recommendations were
52:27
to purchase aged YouTube accounts for
52:28
Pilton keywords yeah look I’m gonna
52:31
point this out this is a provider that
52:33
we’ve used and he just messaged me and
52:35
Skyped the other day to tell me he’s got
52:37
more accounts available and everything
52:38
guys keep in mind like this is one of
52:41
the providers that I do endorse to
52:43
recommend I don’t get any affiliate
52:45
Commission off of this guy’s his name is
52:46
a Noir he’s a good guy I know that want
52:49
you know some of our members that do a
52:50
lot of high-volume stuff where they need
52:53
hundreds of accounts then a lot of times
52:56
issues can arise with creating that many
52:59
now if you’re if you’re I’ve all I don’t
53:02
typically do like a ton of volume stuff
53:04
so usually I buy like a hundred YouTube
53:06
accounts at a time and then you know I
53:09
end up only using about 40 or 50 of them
53:11
anyways and so like I’ve never really
53:14
experienced any problems I’m not I’m not
53:17
gonna say never
53:17
I rarely experience problems with with
53:20
the accounts however like I said some of
53:21
the hive
53:22
volume users have had issues so just
53:24
keep that in mind but I’m gonna drop
53:25
this link on the page guys you can reach
53:28
out to him and see what he has we also
53:29
have another provider if you’d like I’ll
53:31
uh as a matter of fact I’m gonna do it
53:34
just to be fair I’m gonna put his on
53:35
there as well
53:36
this guy see and this guy I can’t
53:44
remember his name off the top my head
53:45
but uh he goes by Metro biz and and he’s
53:49
got some good accounts too so I’m gonna
53:50
put both of these here guys and reach
53:52
out to them and chat with them via Skype
53:55
or whatever and find out which ones a
53:56
better fit for you and and buy them from
53:59
there if you’d like again I endorsed
54:01
them but I’m not associated with them
54:02
that makes sense okay D card says hey
54:06
guy I wasn’t thinking about creating
54:07
three Len Legion sites which will be
54:08
targeting three different niches they
54:10
will be built on subdomains do I need to
54:12
create separate IFTTT network and roi
54:14
yes if there are three different niches
54:16
yes you know your ending to keep all
54:18
that separate it wouldn’t make sense to
54:20
co-mingle content from one niche to
54:22
another on the same site unless it was a
54:25
very broad blog and everything was
54:27
siloed really properly and again that’s
54:29
just too much of a headache I would not
54:31
recommend that separate that stuff you
54:33
build theme relevancy a lot quicker that
54:37
way okay
54:38
Ryan I know you guys discuss SEO mostly
54:41
but I have a marketing question I am
54:43
creating a video marketing course and
54:44
membership site where YouTube will be a
54:45
number number one place I will have
54:48
content should I create my product
54:50
products first and then start creating
54:52
YouTube content or YouTube content or
54:55
get the ball rolling with YouTube
54:56
content as I work on my products Thanks
54:57
that’s a chicken or the egg scenario I
55:00
don’t think it really matters I really
55:03
don’t think that matters at all in fact
55:05
I would personally my own methodology
55:09
like my own process for this kind of
55:11
stuff is to get the product stuff in
55:13
place first and then create the videos
55:15
because that the video stuff requires a
55:17
lot of time in editing you know I still
55:20
do a lot of my editing myself Hernando’s
55:22
– we were just complaining about that
55:23
the other day and the problem is if you
55:26
do your videos while you’re working on
55:28
product development if something changes
55:30
in the products you have to go back and
55:31
redo the videos and so I like to have
55:34
the product stuff done first before I
55:36
MIT to recording and editing videos
55:38
that’s my opinion anybody else have
55:40
anything different um no I did the exact
55:46
same thing I’m actually trying to pay
55:47
but out from editing myself just because
55:50
of the fact that I’m kind of training a
55:53
VA to get all of the editing done so
55:55
whenever I —- up I just you know with
55:57
the UM Sundays and whatever or I just
56:00
clap when they need to cut and paste you
56:03
know that’s a little bit more effective
56:06
but yeah the process is the same right
56:10
so there you go alright we’re almost out
56:13
of time we’re trying to get through just
56:14
a couple more guys I’m sorry we had a
56:15
lot of questions today Wow it’s crazy
56:20
a lot of questions today alright our
56:22
mind is up hey would you structure an
56:24
agency site with two how would you
56:26
structure an agency site with two
56:27
locations would you create a general
56:29
service page for example agency slash
56:30
SEO then on that page having locations
56:32
linked from that agency comm slash SEO
56:35
city one agency com SEO city – yeah you
56:38
can do that Arman in fact that’s the we
56:41
did a hump day hangouts very recently
56:43
with Jeffrey Smith and tawny Camaro was
56:45
that last week guys or was it two weeks
56:47
ago I think that was two or maybe three
56:49
now yeah three weeks ago okay if
56:53
somebody could if one of you guys don’t
56:55
mind jumping in the YouTube channel grab
56:57
the full replay of that and just the URL
56:59
for that drop it on the page and tag
57:01
Ryan on it or excuse me Armand on it
57:04
Armand we had a webinar Humpty hang out
57:07
with Jeffrey Smith and tawny Camaro
57:08
Jeffrey Smith of SEO bootcamp fantastic
57:11
on-page course the best I’ve ever seen
57:13
if you’re if you’re thinking about
57:15
especially if you’re an agency man if
57:17
you don’t have SEO bootcamp get it
57:20
because if you’re an agency this is
57:21
incredibly valuable information for you
57:24
as an SEO agency guy you should know
57:26
this stuff and so I highly recommend you
57:29
pick it up man it is hands down the best
57:31
on-page course that said we talked very
57:34
specifically about just what you’re
57:36
asking on that webinar the hump day
57:38
hangouts webinar we talked about how to
57:40
structure silos now as the the better
57:42
more effective way that’s not so spammy
57:45
as duplicating pages on your site for
57:47
every city and it works it works real
57:49
well it’s it’s um it’s a way to set up
57:52
sir like you set up two different types
57:53
of silos right you set up your service
57:55
or product silos product or service
57:58
silos and then you set up your location
58:00
silos and it’s it’s actually cross
58:03
linking between silos which you
58:04
typically don’t do between like things
58:07
like keyword themes you don’t want to
58:09
cross link between silos but this is
58:12
different because this is a location
58:13
silo that cross links to a service
58:16
product or service silo so it’s a little
58:19
bit different and Google will make the
58:21
associations between those pages and
58:22
again we covered that on the hump day
58:24
hangout so ever on a on a conceptual
58:26
level if you want the actual like nitty
58:28
gritty you need to get into that course
58:30
SEO bootcamp which will show you how to
58:32
do that kind of stuff okay
58:34
all right last one Walt I can’t pass you
58:37
up well just because you uh you’re in
58:39
the master mind and you send me emails a
58:41
lot can we have more than our Google
58:43
Analytics account more more than I guess
58:46
at one Google Analytics account
58:47
monitoring a given website in other
58:50
words can we put the verification HTML
58:51
code from to Google accounts in the
58:53
header or tracked analytics I just had a
58:56
crazy thought was wondering you know I
58:59
think you can but I don’t know if it
59:01
skews data does anybody have an answer
59:03
for that a definitive answer I’ve never
59:06
tried it I’ve never tried it either I
59:07
think yeah I think you can but I’m
59:11
afraid that it would skew data that
59:14
would be an interesting test well you
59:18
could try it and see I mean you could
59:19
literally plop put two separate
59:21
analytics accounts you know the
59:23
universal analytics code if you’re using
59:24
tag manager just you know the UA ID or
59:27
whatever and and in you know go to the
59:31
real the real time stats tab in both
59:35
accounts and send you know go visit it
59:37
send traffic through a proxy or
59:39
something so you can see the IP and see
59:41
if it’s tracking real-time results for
59:42
both I don’t know if it will or not you
59:44
that’s how I would test it okay baby and
59:48
sorry buddy ran out of time man love to
59:51
answer your question but we’re gonna
59:52
have to answer it later
59:54
looks like we got to most of them all
59:57
right and durmond if you’re watching the
59:58
link is on the page so check that out
60:00
and then
60:02
we’ll put the link to SQL bootcamp on
60:05
the page too so definitely check that
60:06
out yeah
60:08
awesome guys alright thanks for
60:10
everybody being here
60:11
we’ll see anybody that’s local PR Pro
60:14
members or purchasers we’re gonna have
60:17
the webinar tomorrow so make sure you’re
60:18
there it’ll be a good one bring your
60:20
questions we’ll see you all tomorrow
60:22
thanks guys one

Bookmark and Share