More SEO Tips, Tools and Techniques from Semantic Mastery

jordanfowler@moonandowl.com SEO

More goodness from the guys at Semantic Mastery on SEO techniques, tips, and tactics. This team is a chief mentor to Moon & Owl on all things search engine optimization related.

Read a transcription of the video here:

all right we’re live welcome to hump day
00:03
hangouts episode 177 the last episode
00:07
for Adam in New York with his fancy blue
00:09
Nike headset that I wore just from Wayne
00:12
Clayton and hopefully he sees this
00:13
everybody I hope that your day is going
00:15
well and that you’re ready we got a ton
00:17
of really good questions on this episode
00:19
but real quick just gonna say hi we got
00:21
part of the the group here today we got
00:23
part of semantic master he’s traveling
00:24
all over the world literally so today it
00:27
looks like it’s me Bradley and Marco so
00:29
we’ll start on the left of and work our
00:32
way down so how’s it going Marco what’s
00:35
up man living the life nice beautiful
00:38
nice nice good weather always I can’t
00:43
complain the only thing I can’t complain
00:45
about the weather awesome Bradley how
00:48
much stuff man you doing good yeah man
00:50
happy to be here as always good deal
00:52
well I mean cats out of the bag I don’t
00:55
think it’s any secret to anybody
00:56
watching this live but local PR Pro
00:59
launched today and so obviously we want
01:01
to encourage people to go check that out
01:03
I’m gonna pop the link on the page real
01:05
quick
01:05
we’ve talked a little bit about
01:07
obviously some of the benefits and how
01:08
Bradley specifically has put it to use
01:11
but we know a lot of other people have
01:12
as well we got a lot of mastermind
01:13
members who have access and have been
01:15
doing the same thing no Rob did some of
01:17
the testing as well
01:19
and something you know we we struggle
01:21
with because and I say this personally
01:23
for myself when I first heard about
01:24
press releases it was something I really
01:26
didn’t even consider because the first
01:28
thoughts that came to mind were exactly
01:30
kind of what we talked about about you
01:32
know man I’m gonna have to write this
01:34
stuff I’ve got to take the time it’s
01:35
probably gonna cost me way too much and
01:38
so I think a lot about it that we wanted
01:40
to talk about just up front was that you
01:43
know a lot of those have gone away that
01:46
they’re not expensive in the sense that
01:48
if you’re performing this for a client
01:49
or you’re getting results for your
01:50
actual business then the results far
01:52
outweigh the cost and then any good
01:54
service though especially the ones we
01:56
recommend are gonna write these for you
01:57
again you can do it yourself but like
01:59
most things we say that you shouldn’t so
02:01
I rather yeah I don’t do you want to
02:02
kind of go further on that at all yeah I
02:05
mean like we actually have some question
02:08
somebody that Rebecca happy she sent me
02:12
an email earlier today asking me some
02:13
questions
02:14
about it you know this can be out
02:15
sourced and you know so what’s the
02:16
overall cost gonna be to have to get
02:19
results
02:19
you know what tools and software do we
02:21
need I posted her question on the page
02:23
the event page for today so I’ll kind of
02:26
answer that again at that point but
02:27
really you don’t need anything else like
02:29
you don’t need any software you don’t
02:31
need any tools you don’t need any
02:32
anything else there’s no other
02:34
additional expense other than the cost
02:36
of the writing the PR if you’re gonna
02:38
have it written which I highly recommend
02:40
that you do so that you don’t get bogged
02:41
down writing press releases also the
02:45
cost of the distribution and any good
02:47
Network distribution service out there
02:49
will have press release writing services
02:52
as an add-on available or if you go to
02:54
cerb space and you order press releases
02:56
from us our price is shown include the
02:59
writing of the press release you can’t
03:01
even submit your own press release to
03:03
our services because our writers know
03:06
what will get passed you know for the
03:08
editorial guidelines for the
03:10
distribution networks that we distribute
03:12
to so again we don’t even allow you to
03:14
rec to write your own press releases to
03:16
submit your own press releases because
03:18
we want our writers to do it so that we
03:20
know that they’re going to get approved
03:21
and they’re gonna get submitted and
03:22
picked up and syndicated which is really
03:24
what you want anyways and so again our
03:26
prices reflect both of those and as Adam
03:29
said you know we’re not the
03:30
bargain-basement group anymore semantic
03:32
mastery isn’t I mean we provide enough
03:34
value on these free hump day hangouts
03:36
weekly that it ought to be quite
03:38
apparent that you know when we charge a
03:39
higher price for a course it’s because
03:41
it’s very very thorough and in that in a
03:44
flat-out works in again I’ve had an 80%
03:46
success rate with applying these methods
03:49
and getting in the 3-pack with various
03:51
types of website configurations to is I
03:53
mean all the way down to a single
03:54
landing page built on click funnels with
03:57
no content and I was able to rank in the
03:59
three pack with two press releases so
04:01
again a very very powerful strategy and
04:03
I highly recommend that you outsource
04:04
every bit of it
04:05
so that you don’t have to do the
04:06
work you should be out there selling
04:08
this service and let the press release
04:11
companies whether it’s through SERP
04:12
space or whatever companies you decide
04:14
that you want to use let them do the
04:16
work right all you have to do is go sell
04:18
the service and so even at the high end
04:20
if you’re paying 150 bucks for
04:22
distribution plus writing if you’re
04:24
selling on the low end a press release
04:26
for a minimum of three
04:27
bucks which to be honest that’s guys
04:29
that’s my price point when I saw press
04:31
releases to my clients I saw him for 300
04:33
I know there’s a ton of people out there
04:35
on the web that are promoting selling
04:37
press release services for a minimum of
04:39
500 bucks per press release some say a
04:41
thousand bucks that’s great if you can
04:43
do that go do it knock yourself out go
04:46
rack up as many $500,000 press releases
04:48
as you can I’m just telling you from
04:50
what I sell them at is at 300 bucks and
04:53
so even if you pay 150 bucks to get the
04:55
press release written and distributed
04:57
you’re still making a 100 percent markup
05:00
on it and I mean it’s and you don’t have
05:02
to do their work that’s my point
05:03
and so that’s why this is such a
05:04
powerful strategy because it gets
05:06
results it gets results very quickly
05:08
without you having to do the work you
05:10
can do at the very minimum a hundred
05:12
percent markup so if you sell in this
05:15
case even on the low end very
05:17
conservative if you were to buy the
05:18
course for 300 bucks and you were to
05:20
sell it the press releases to clients
05:22
for 300 bucks and you’re paying 150 on
05:24
the high end right for a press release
05:26
and writing then you’re you only need to
05:28
sell two and you’ve recovered your
05:30
investment and anything on top of that
05:32
is now gravy and again he’s just going
05:34
to teach you a method that you can do
05:36
repeatable over and over and over again
05:37
very very simple to do so you may may I
05:42
interject anyone looking at this as a as
05:46
a cost is looking at this wrong probably
05:50
not right word yeah yeah if you’re
05:53
saying oh my god I have to spend $300
05:56
you’re looking at this wrong because
05:59
what this is this is a way for you to go
06:02
to your client and say I’m gonna get
06:03
your results that’s it
06:07
pitch servers are you going together
06:09
well we are going to do whatever you
06:11
pitch it however you know you’re going
06:14
to do personally says part of my
06:16
strategy is going to be getting your
06:18
name out there getting your name in it
06:20
into new sites and and and and several
06:25
new sites and local sites will pick it
06:26
up and and it’s going to get your
06:28
exposure so that’s a big selling point
06:31
icky to get that name out there right so
06:34
what you’re actually doing is you’re
06:38
selling results you’re not
06:41
making and it sounded expensive it’s not
06:44
a cause to you because it’s going to pay
06:47
it for itself I mean over and over and
06:50
over again once you once you implement
06:53
the strategy because you can sell it to
06:55
every client every client needs a press
06:57
release for whatever reason I mean even
07:00
if even if there’s no reason you can
07:02
make up a reason for a press release get
07:05
it out there because the idea is to get
07:07
the client in the three-pack you get
07:09
results you get them phone calls they’re
07:11
going to be happy now now that you’ve
07:12
provided results you can you then become
07:16
oh wow this person is really an expert
07:20
in the matter in getting traffic and so
07:23
now what you have is you’ve position
07:26
yourself as an authority in your client
07:29
eyes and now you can upsell you can
07:31
upsell a whatever service you want and I
07:34
guarantee you that nine out of ten the
07:37
client will go for whatever you
07:39
recommend at a markup of course and you
07:41
don’t have to do it because search space
07:43
our parent was not our parent company
07:46
but our partners who provide all of
07:49
these Dunphy’s services will do it for
07:52
you and all you have to do is mark it up
07:53
you don’t have to do anything is its
07:58
hand soft SEO we will take care of
08:01
everything all you have to do is sell it
08:03
how simple is that
08:06
yes sir yeah definitely oh yeah all
08:10
right well I’m excited we got a bunch of
08:12
people join in and I just want to pop
08:14
this in there you know we say it from
08:15
time to time about membership having his
08:17
privileges someone might have said that
08:19
before but you know mastermind members
08:22
get this for free so if you’ve been
08:23
thinking about it you’ve heard about the
08:24
mastermind or you’ve been thinking about
08:25
joining you know now is also a good time
08:28
so if we like to reward our members and
08:30
we’re certainly doing it with this but
08:32
let’s get into I know we got a lot of
08:34
questions and some of them have to do
08:36
with the PRS as well so I think we’re
08:40
gonna just jump into it I have I have to
08:42
comment on that because you buy a
08:44
membership and you get all of the
08:46
information that’s in the mastermind you
08:48
get access to all of the partners in
08:51
semantic mastery you get access to the
08:54
Facebook group
08:55
you get access to two webinars every
08:58
other week and then on top of that you
09:02
get the local PR Pro for the price of
09:08
your membership so how cool is that I
09:11
mean you just paid it just paid for
09:14
itself and and you’re going to make
09:16
money right off the bat I mean this is
09:17
like to me it’s a no-brainer I wish this
09:20
had been available when I started oh
09:23
yeah all right so we’re good for
09:28
questions now yeah let’s get into it
09:30
let’s do it let’s do it I’m not gonna
09:34
worry about the picture-picture thing
09:35
today we got too many questions so if
09:38
you guys are cool with that let’s roll
09:42
all right first question Caroline Miller
09:46
hey one question do you know a good
09:49
service tool to extract contacts from
09:51
keywords for example when I google
09:53
plumbing New York that I get all the
09:55
contacts email plus looks like telephone
09:56
number yeah I mean there’s a ton of
09:58
scrapers out there the two that I’m
10:00
using are lead kahuna by David Sprague I
10:05
don’t know if you can still get that you
10:07
probably can he always has like a back
10:09
door link somewhere you could even
10:11
probably look at lead kahuna dot-com
10:14
slash new that might even give you an
10:16
option to buy it there I know a lot of
10:18
his products have that also I’m using
10:21
leads recon and leads recon is a tool
10:24
developed by Ted Chen who’s the
10:25
mastermind behind power suggest Pro our
10:28
favorite keyword tool of all time and so
10:31
it’s a solid product leads recon it’s
10:33
simple which is nice because it just
10:35
basically pulls back the data that
10:38
you’re gonna need and it doesn’t rather
10:39
quickly so leads recon is also a really
10:42
good tool Adam I don’t know if you could
10:43
find a link for that I tried to but I
10:45
couldn’t
10:45
yeah it’s not open right now but I was
10:48
talking to him when we were working out
10:49
the deal for everyone to get the
10:51
discount on power suggest Pro and I
10:53
can’t put a date on it yet but we’re
10:55
trying to work something out with them
10:56
so that semantic mastery subscribers can
10:58
possibly get into lead recon because
11:01
yeah it’s totally closed right now so
11:02
we’re will let you know when we get to
11:04
work out yeah so those are Carolina’s
11:07
the two that I use
11:08
I’m not sure if you can get either one
11:10
of them but again there’s a million
11:12
types of contact contact scrapers out
11:14
there so just do a google search if you
11:17
can’t you know if you don’t want to wait
11:19
until we can give you that get you the
11:21
availability of the ones that did I tip
11:22
that I use then you could just find
11:24
something out there that’s comparable
11:26
okay there’s a lot of tools out there
11:28
that will do that these trends
11:31
apparently this is def one of these days
11:33
I’m gonna make a note
11:35
I’m surprised so many you guys log in
11:38
like with you or actually like your
11:40
pages unless you set up your purse let’s
11:42
see let’s see what it says here yes
11:43
that’s an actual page that’s interesting
11:45
because we get a lot of that on here
11:47
actually that’s crazy instead of a
11:49
profile so what’s up def he says hey
11:52
guys as always you are the bomb.com for
11:53
providing such great value to us all
11:55
Symantec master rocks POF you there you
11:57
go we need to drop that link again thank
12:00
you question regarding the pin bid theme
12:02
as of the time of this posting this
12:04
question both the following sites are
12:05
unavailable the only place I believe the
12:07
Kevin Pali pimba theme was available
12:09
Network Empire in both Chrome and
12:11
Firefox they tell me that the connection
12:13
is not private neither will connect to
12:15
the site I actually think I can still
12:18
connect to the site but I did a little
12:20
bit of research earlier when I saw yes
12:23
yeah I’m able to connect when I saw your
12:26
question posted a couple days ago or
12:27
whatever I went and looked and you’re
12:30
right the semantic WP themes com that
12:32
was Kevin paulie’s website that he where
12:34
he sold those semantic WordPress themes
12:36
and apparently that domain is expired so
12:41
yeah I’d I don’t know I guess I could
12:44
contact Matt D’Cruz and find out if
12:46
they’re still selling that I’m not 100%
12:49
sure because remember they kind of all
12:51
split up recently within the last you
12:53
know six or eight months or something
12:55
like that so it’s not the same group as
12:57
it was before not all the members of
12:59
network empower all the like they’re
13:00
kind of switched around so I don’t know
13:03
if that’s still available or not I could
13:05
find out I’m gonna make a note of that
13:06
right now and I’ll have to ping you back
13:09
Jeff alright in bid theme it was a good
13:17
theme I’ve used it quite a bit for video
13:20
video marketing sites
13:22
video broadcasting sites that’s
13:23
specifically what I used it for so for
13:26
example when I was creating a whole lot
13:28
of like I had a whole lot of PB NS that
13:30
I decided not to use his PB ends anymore
13:32
because they were never themed correctly
13:34
like they were the old school style PB
13:35
ends like before Google really started
13:37
cracking down on that stuff so I turned
13:39
a lot of those into just what I called
13:40
video broadcasting sites were
13:41
essentially syndication points for
13:43
YouTube videos and and the pimping
13:46
themes really good for that because it
13:47
was marked up like semantically that’s
13:49
what you know semantic WordPress themes
13:50
as the name denotes so anyways you know
13:55
I’ll reach out and see if I can find out
13:57
about it but in the meantime you asked
14:00
about the pin let’s see there was
14:01
another one the pin board theme by
14:04
themify yeah I’ve used that as well in
14:06
fact let’s just go take a look at that
14:08
it wasn’t quite as good as as far as
14:11
like because it wasn’t marked up at
14:12
least at the time the last time I used
14:14
it it wasn’t marked it didn’t have
14:17
semantic markup like and then I doubt
14:19
that it probably does now but it was
14:21
still a good theme for like a video
14:23
video site or if you’re doing I like a
14:25
heavy image site either one is good
14:27
because the kind of they kind of mimic
14:28
like the pin Pinterest right and so
14:32
those are great for like images or
14:34
thumbnail images if you’re doing videos
14:36
or if you’re just doing flat out as some
14:38
image based stuff okay and yeah I’ve
14:40
actually used this before and it’s not a
14:41
bad theme again the only reason why I
14:43
preferred the other one was because it
14:45
was marked up with semantic markup okay
14:48
so there you go but you can also
14:50
accomplish using you know plugins there
14:54
there are some like video sitemap
14:56
plugins out there there’s the Yoast
14:58
add-on if you’re using Yoast SEO plug-in
15:00
I don’t recommend that though but there
15:02
there’s also some other video sitemap
15:03
plugins that you can add to a theme like
15:05
that the pinboard theme by themify which
15:08
will help to markup like it’ll give you
15:10
a video sitemap which will have the
15:12
structured data markup in it so that you
15:14
can submit that to search console and
15:15
you can actually still get your video
15:17
thumbnail images to show in the search
15:19
results which I thought they’d gone and
15:21
done away with that but if it’s marked
15:22
up properly it will it will show in fact
15:25
just to show you guys this is quite
15:27
interesting we were looking at the
15:30
mastermind like a couple weeks ago Marco
15:33
and I were on our mat semantic mastery
15:35
mastermind
15:36
and we were doing a some discussion
15:39
about our YS tactics and some local SEO
15:42
stuff and I brought up at Virginia SEO
15:47
example again and take a look at this
15:49
which is crazy guys oh wow he put
15:51
somebody pushed wordpress.com from
15:54
number two to number three
15:56
look at that anyways this is a wordpress
15:58
compost guys and it’s got a video
16:01
thumbnail image showing you see that
16:02
you’re not cool and guys I didn’t do any
16:05
markup on this at all again this has
16:07
been like this now for at least two
16:09
weeks maybe even a month or three weeks
16:11
I think anyways what’s really cool about
16:14
is that’s a video thumbnail image
16:15
showing but it’s a wordpress.com post
16:18
URL you see that and I didn’t do any
16:21
markup this just happened like and it
16:23
was it’s been like this for you know
16:25
near three years it’s been just the
16:28
regular WordPress you know post metadata
16:31
here it didn’t have the thumbnail image
16:33
is what I’m saying
16:33
and within the last month or so this has
16:35
popped up with this thumbnail image and
16:37
it’s been there for at least three weeks
16:38
now and it’s it’s really cool because I
16:40
didn’t change anything on here I don’t
16:42
know what happened to cause that but
16:44
anyways so thumbnail images will
16:46
absolutely absolutely show on you know
16:49
on URLs outside of YouTube as long as
16:51
you’ve got proper markup or apparently
16:54
if you’re on wordpress.com because I
16:55
don’t know what happened to
16:57
make that to cause that okay okay let’s
17:02
see each have each of the three channels
17:04
we have surfaced to pure persona
17:06
two-tier persona rings each with
17:07
associated websites having single brand
17:09
based syndication ring around them with
17:11
the obvious goal to rank the mess out of
17:13
videos that’s awesome what did you
17:15
recommended semantically coded social
17:16
share author box plug-in um I don’t know
17:19
about social share plugins I don’t
17:21
really mess with those much crap I can’t
17:24
remember the one that I would typically
17:28
use when I did add them I don’t really
17:30
most themes now have that social share
17:32
of stuff can you know integrate it right
17:34
within the theme itself so I don’t
17:35
really use the plugins for that anymore
17:37
I can’t I think it was a floating
17:39
floating social something or another it
17:43
was something like that and it would
17:44
have like a floating bar on the you
17:45
could have it on the left of the right
17:46
side and that kind of stuff I would use
17:48
one of those
17:49
yet when I used
17:50
to use those plugins I don’t anymore
17:51
because like I said most themes have
17:53
that integrated I use thrive themes a
17:55
lot now I want to do in WordPress stuff
17:57
author box plug-in again most themes
18:00
modern themes are gonna have that kind
18:02
of functionality built in if they do not
18:03
then this is the one that I used to use
18:05
star box which it’s by squirrely CEO
18:09
they’ve got a really it’s a really good
18:11
author box plug-in with some really cool
18:13
you can see how it looks right here and
18:15
you don’t need the pro version by the
18:16
way you can get away with just using the
18:17
free version but I liked it because that
18:19
you can add all a whole bunch of
18:20
different kinds of social links in there
18:21
which is really really good right for
18:24
increasing authority for the an author
18:26
profile so it’s called star box again
18:29
they got a free version so check that
18:30
out I use a simple author box okay as a
18:36
plugin and it works really well there
18:40
you go mr. Roxanne’s up she says hi and
18:43
thank you in advance two things please
18:44
I’ve gotten conflicting information in
18:45
the past and need you to once and for
18:47
all clarify please is it true that
18:48
Google only allows videos in the main
18:50
Google search for certain niches and
18:52
keywords not well there there’s some
18:58
truth to that let me finish the question
18:59
first so if you find a keyword search
19:01
that does not have a video on the first
19:03
page you should move on to another term
19:04
because Google is not allowing video for
19:06
that term no that is incorrect here’s
19:08
the thing guys there are certain
19:10
categories of search queries right that
19:13
will that are more that will show more
19:17
videos than others so for example
19:20
informational queries like how-to
19:22
queries and things like that are
19:24
obviously poised for videos right there
19:27
they’re prime to show videos that’s why
19:29
if you search any sorta type of like how
19:31
to keyword you’re gonna see a bunch of
19:34
videos on page one but then more like
19:37
commercial type terms a lot of the times
19:39
like transactional terms sometimes it
19:41
depends on the industry right and in the
19:43
specific search phrase itself but some
19:45
of those will they just make it it they
19:48
don’t videos aren’t supposed to be one
19:51
of the things that would typically come
19:53
up for that type of a search query so
19:55
Google doesn’t promote those to the
19:57
first page as readily or as easily or as
19:59
quickly as it would on some of the other
20:02
types of keyword search
20:03
categories that would show videos that
20:05
are friendly to videos if that makes
20:07
sense so it but just looking at assert
20:11
that the the first page of Google for a
20:13
particular search query and not seeing a
20:15
video on there doesn’t mean don’t
20:16
attempt it because first of all what
20:18
happens if nobody’s attempted it in the
20:20
past you’d never know right I mean my
20:22
point is even or even if somebody’s
20:23
attempted it in the past but they had
20:25
they didn’t know what they were doing
20:26
and they had crummmy SEO right so for
20:28
example if you’ve done a search on a
20:30
keyword and you click and you see on
20:32
page two there’s a video or page three
20:34
there’s a video where you go to the
20:35
videos vertical tab right the vertical
20:37
search for videos and you click and you
20:39
see that yes somebody’s optimized for
20:41
your specific keyword but maybe they
20:43
just had a really crappy video that
20:45
wasn’t optimized well they didn’t know
20:46
what they were doing and even if you go
20:48
research the video and it was optimized
20:49
well maybe they didn’t have syndication
20:51
networks they weren’t doing embeds they
20:53
weren’t sending social signals or views
20:55
and engagement to it things like that so
20:57
there’s a number of reasons why that
20:59
video might not be ranking and it
21:00
doesn’t mean that it’s that Google just
21:02
won’t rank it because it’s that
21:03
particular type of a search query right
21:05
that that may be an indication but you
21:08
can’t go off i’ve ranked videos many
21:10
times for search queries that other
21:11
people have attempted to but they’re
21:13
paid their videos we’re on page 2 or
21:15
page 3 and i’ve been able to rank on
21:16
page 1 just because I had a better
21:17
method a better process does that make
21:19
sense
21:20
however there like I said there are
21:23
certain search queries where Google just
21:25
does not like to promote a video to page
21:26
1 and particularly I’ve had issues with
21:29
that like I’ll give you a specific
21:31
example with real estate terms for
21:34
targeting like general terms like real
21:37
estate or realtor or real estate agent
21:40
Plus City those are incredibly difficult
21:43
to rank videos on page 1 for right now
21:46
ranking a video on page 1 for a specific
21:49
house number or a specific listing
21:51
number or something like that that’s
21:53
relatively easy but ranking for
21:55
something like realtor I’ll give you a
21:58
specific example because I have a real
22:00
estate broker broker a company was a
22:02
Remax brokerage firm or whatever that I
22:05
was doing video SEO services well just
22:08
various marketing services for in
22:10
Warrenton Virginia and that’s a rather
22:12
small town it’s not a really competitive
22:14
town but all of the the
22:16
the pay excuse me the results on page
22:19
one were obviously like long and foster
22:22
Remax Zillow Redfin century 21 like all
22:26
he’s super high authority incredibly age
22:29
like fifteen-year-old you know sites
22:32
websites so ranking a video on page one
22:35
for a general term like that I fought
22:38
for months and I did some really cool
22:40
things I did some press releases I was
22:42
working with newswire dotnet at that
22:44
time and newswire dotnet would have
22:47
could would allow a video embed and you
22:49
could even contact support and do a live
22:51
event so like a Google hangout on air or
22:53
YouTube live event at the time it was a
22:55
Google hangout on air and we could embed
22:57
that into the press release and have the
22:59
and it was a scheduled live event or a a
23:02
scheduled hangout on air which is now
23:04
like a YouTube live event anyways we had
23:07
it scheduled to for the live event to go
23:09
live the same time the press release was
23:11
distributed right was was picked up and
23:13
syndicated to all the the the the press
23:16
wires the you know cables press cables
23:18
they call him anyways that worked like I
23:21
was able to force the video on the page
23:23
one that way like as soon as the press
23:25
release went live and the in the Google
23:28
hangout the schedule would hangout on
23:29
air one live we got to page one and it
23:32
but it only lasted like three days until
23:34
it’s an it got pushed back to position
23:37
11 so it was the top of page two and no
23:40
matter what I did occasionally like and
23:42
I worked on it for three freaking months
23:43
and occasionally I would get it to two
23:46
to group pop past 11:00 and get on the
23:50
page one and it would you know maybe
23:51
position 10 maybe position 9 but it
23:54
would last for only a day or two and in
23:55
boom right back to a position 11 or
23:57
position 12 so it was always hovering
23:59
right at the top of page 2 and very it
24:01
would never stay on page 1 that’s when I
24:03
determined those are one of those types
24:04
of queries that are just incredibly
24:06
difficult to rank for and so I said I’m
24:08
not gonna I’m not going through this
24:09
anymore it’s not worth it
24:11
in which case that’s when you start
24:12
targeting stuff that is a little bit
24:14
easier so again to answer your question
24:16
Roxanne just because a video is not on
24:18
page one doesn’t mean it can’t be done
24:19
there are certain queries that Google
24:21
just will not like to promote a video to
24:24
page one but it can still be done you
24:26
can force it but how long will it stick
24:28
and that’s why I typically when I want
24:30
I realized that I’m a I’ve come up to uh
24:33
you know I’ve come across one of those
24:36
types of circumstances then I just say
24:39
okay this is not the right approach let
24:42
me try something else either target
24:44
other keywords find a different angle or
24:46
use some sort of other methods that will
24:49
rank on page one because it’s difficult
24:51
to do with the video does anybody want
24:53
to comment on that yeah absolutely we
24:57
ran into the the same problem and it’s
25:01
not really worth the effort you can rank
25:03
on the first page for any keyword any
25:07
niche but rankbrain now is is smart
25:12
enough and quick enough that it will
25:15
filter out your video because it knows
25:17
that it’s not supposed to be ranking
25:20
whether it’s in the first page or in the
25:23
niche and we found that we found that
25:25
after doing test payday loan Rob and I
25:28
would did that and we saw it
25:29
I mean disappear right before our eyes
25:32
but within 10 15 20 seconds the it would
25:36
rank we would rank it in minutes
25:38
sometimes even even less than a minute
25:41
on the first page but the the Google
25:45
filter would take over know the rank
25:48
brain would come in and filter it out
25:50
and get rid of it so why go through all
25:52
that trouble of trying to rank a video
25:55
number one for 30 seconds absolutely
25:59
makes no sense so find something where
26:01
it’ll stick you know but maybe in the
26:04
niche something will stick like Bradley
26:06
said page 2 page 3 you might be able to
26:09
push it to page 1 I mean there’s a
26:12
reason why those videos are on page 2
26:13
page 3 sometimes it’s because they just
26:16
didn’t know what they’re doing so it
26:18
might be worth of trying but if you’re
26:22
just at it for weeks and wheat and it
26:25
goes to number one it comes back goes to
26:27
number one comes back move on to
26:29
something else right long because it’s
26:32
not really worth it you can do a whole
26:33
lot more with with other tools that you
26:36
have at your disposal especially if
26:38
you’re part of Samantha master you where
26:40
we give you all kinds of different ways
26:42
to use Google
26:44
and to ranking Google and to get results
26:46
yeah and then the other part of that is
26:48
um you know when guys you remember SEO
26:51
is not the be-all end-all guys you know
26:53
when you come across a situation like
26:55
that where you’re fighting something to
26:56
try to rank it for weeks go the
26:58
pay-per-click or Hawkeyes the paid route
27:00
I mean you can you can still generate a
27:02
ton of traffic that way and even like
27:03
YouTube traffic is you know it’s still
27:05
incredibly inexpensive at the moment so
27:07
you can generate traffic right within
27:09
YouTube that way if you know how to set
27:10
up targeting Roxanne the semantic
27:12
mastery have a course or training to
27:14
focus on video marketing exclusively or
27:15
mostly um no not really I mean we we’ve
27:19
had some stuff in the past but some of
27:21
that stuff is dated we are going our
27:24
next module and the mastermind training
27:25
is going to be the video marketing
27:27
module which will probably begin around
27:29
the first week of May because we’re in
27:32
the prospecting module right now so I
27:34
mean at that point it’s gonna be you
27:36
know good six or eight weeks dedicated
27:38
specifically to video marketing which
27:40
will include video SEO video PPC
27:43
witching you know AdWords AdWords for
27:46
video as well as Facebook video there’s
27:49
gonna be a lot of stuff that we’re gonna
27:50
be doing a lot of SEO work there too so
27:52
you know we’ll talk about it then but at
27:54
the moment currently no nothing nothing
27:56
real current anyways okay although
27:59
syndication Academy really you I mean
28:01
that was that was kind of design
28:04
developed to rank both YouTube videos
28:07
and you know websites with using the
28:09
blog so that’s something else that you
28:11
might want to consider okay
28:14
Mohammed I read your question and then I
28:16
see that you have this edit down here
28:19
which guys everybody go +1 Mohammed’s
28:21
post that’s freaking fabulous dude he
28:23
says first of all this question is hey
28:25
guys how would you build citations if
28:26
the business has a phone number that
28:27
leads to an answering machine how would
28:29
the bot that calls or text verify the
28:31
number I don’t know
28:32
Muhammad if you can’t forward that phone
28:34
number to like somebody’s cell phone or
28:37
a live phone where people can answer the
28:38
phone read or receive texts for with
28:40
like confirmation codes and stuff then I
28:42
don’t know I don’t know how to do that
28:44
that seems kind of silly to me to have a
28:47
business line going directly to a
28:50
voicemail or an answering machine unless
28:51
it was a redirect phone number I’ve got
28:53
several set up for the prospecting
28:55
funnels that I’m building right now that
28:57
are just like
28:58
when somebody calls a number it goes
28:59
directly to voicemail because I’ve got
29:01
these like results in advanced lead-gen
29:03
assets set up that I don’t have service
29:05
providers in place for yet but I’m
29:07
generating leads so I want to be able to
29:09
show analytics and capture potentially
29:12
leads not even necessarily so the leads
29:14
get serviced but just so that I have a
29:16
history to show when I’m talking with a
29:18
service provider a prospective service
29:21
provider to say hey look this is how
29:23
many leads I’ve gotten from this these
29:24
assets in the last you know seven days
29:26
or whatever but those are all forwarding
29:29
phone numbers that go that are forwarded
29:31
to a voicemail box so I can redirect
29:34
that phone at any time if I was gonna be
29:36
building citations then I could just
29:38
redirect it to my cell and actually
29:39
receive calls and or texts but
29:42
unfortunately if it’s not a bumber or
29:45
you know excuse me a virtual phone
29:46
number then then I don’t know what to
29:49
tell you and that that seems awfully
29:50
silly for somebody to want to promote to
29:52
me like a local business with the phone
29:54
number that goes to an answering machine
29:56
that seems bit dated but so I don’t
29:59
really know what to tell you on that
30:00
muhammad’ but the second part of this
30:02
guys everybody go +1 it please look at
30:04
that everyone please because he’s trying
30:07
so hard man to do this and you
30:10
rock man you stuck to it get her to talk
30:15
him out of almost you know dealing with
30:17
Realtors I’m sticking with it and he
30:22
made his first sale using the video SEO
30:24
excuse me the video lead gen system
30:26
model guys which is prospecting with
30:28
video emails and that’s awesome in two
30:30
thousand dollars a month guys he just
30:32
landed a $2,000 a month client using the
30:36
video lead gen system and he was in the
30:38
mastermind for about a month but he had
30:40
to drop out because his income has been
30:42
low and but he just kept coming to help
30:44
they hang out to your guys and asking
30:46
questions and applying what we we
30:48
provided to him so he’s taking all the
30:50
action all we did was give him a little
30:51
bit of information and he’s been able to
30:53
land a $2,000 a month client now and now
30:55
he says I’m returning in the mastermind
30:57
ASAP so Mohammed congratulations man I’m
31:00
proud of you buddy I told I knew you’re
31:02
gonna do well so I’m really proud of you
31:03
and yes let me say yes you come back to
31:06
the mastermind reach out to me
31:08
personally and I will give you a
31:10
personal
31:11
half hour phone call just because you
31:13
rock that is awesome that is awesome
31:16
so congratulations mom and you deserve
31:19
everybody this trends again that’s Jeff
31:21
right yep
31:22
Jeff okay he says uh well he’s just
31:25
answering for Mohammed answering
31:28
question for Mohammed and I totally
31:29
agree with what he says here na P is
31:30
very very important to get consistency
31:33
but then I think Mohammed clarified so
31:36
I’m just gonna keep moving guys we got
31:38
too much to go so Nigel Nigel what’s up
31:40
buddy this is another guide similar to
31:42
Mohammed I did see her every week asking
31:44
a lot of questions so Nigel you’re next
31:47
buddy you gotta you gotta come join a
31:50
mastermind soon too Bradley the guidance
31:51
on YouTube set up from last week worked
31:53
like a champ thanks boss you’re welcome
31:54
number one got a referral for a plumbing
31:57
contractor who specifically asked to
31:58
improve his page 3 plus ranking for
32:01
emergency HVAC and local and surrounding
32:03
area I want to use service based
32:05
services to arbitrage wow this is almost
32:07
like wow that’s a great question we were
32:10
just talking about this yesterday my
32:11
partners and I I want to use surf spaces
32:14
services to arbitrage and ensure I
32:15
deliver but need advice on what to offer
32:18
and how to charge upsell / retainer they
32:20
seem open two months a month recurring
32:21
fee want fast results and phone to ring
32:23
gatekeeper says they are willing to pay
32:25
with proof analytics not sure how to
32:27
best provide that they are currently
32:30
paying $500 a month for basic Facebook
32:32
posting which includes $250 AdWords
32:34
which is generating very little if any
32:36
calls business has decent website less
32:39
than three reviews no list building no
32:41
videos your expertise would be
32:42
invaluable and helping and close this
32:43
client specifically how would you
32:44
approach this which space packages would
32:46
you offer and in what order and would
32:48
ranking a video and perhaps press
32:49
release be a good start um okay
32:54
that’s interesting I mean first of all
32:57
like when I have a conversation with a
32:58
prospective client guys one of the
33:00
things I ask is what is your marketing
33:03
budget or what is you what are you
33:04
currently spending on marketing to
33:06
generate leads for your business and I
33:09
asked that question and if I get any
33:10
pushback then they’re not somebody I
33:13
want to continue talking with right
33:14
because it’s my job as a consultant to
33:16
to ask those kind of questions to
33:19
determine you know how serious they are
33:21
about their business and also to see
33:23
kind of where their heads at about
33:24
like how do they view marketing is an
33:26
expense or is it an investment right
33:29
marketing should be an investment guys
33:30
it should provide a return and that’s an
33:32
investment not an expense an expense is
33:34
something that you just you know it’s a
33:36
liability you know it’s just money going
33:37
out but marketing should should provide
33:40
a return and so when I talk to somebody
33:42
and they give me a little push back on
33:44
when I ask them what their marketing
33:45
budget is or what they’re currently
33:46
spending on marketing and to generate
33:48
leads online that kind of stuff if they
33:50
don’t give me a good answer then a lot
33:52
of the times I’ll try to kill kill the
33:54
conversation and move on because I
33:55
realize that they’re gonna be difficult
33:57
to work with I’m not saying that’s what
33:58
you’re dealing with
33:59
Nigel well what I would ask is you know
34:01
you say they’re currently spending $500
34:03
a month but 250 of that is going to
34:05
AdWords so really they’re only got 250
34:07
dollars a month in budget right well I’d
34:09
say you could go in there and clean
34:10
house if you can get them some results
34:11
so like this is one where you lead with
34:13
value and I may be reading between the
34:15
lines but I mean it looks like they’re a
34:17
little you know wary because there any
34:19
sentence of money and not getting
34:20
results and they’ve got it backwards
34:22
paying 500 bucks for social posting yeah
34:24
right what’s crazy and then if you could
34:27
switch that around even get them to go
34:29
500 ads 250 you know something else you
34:32
could get some really quick results and
34:33
then upsell them on a bunch of other
34:34
stuff all that Bradley and Marco speak
34:36
to like the tactics but as far as the
34:38
strategy on this it looks like you could
34:39
come in here and just get some
34:41
low-hanging fruit for them real quick
34:43
yeah and so that’s you know when I would
34:46
find out first of all what they’re
34:48
comfortable in spending so that’s one of
34:51
the questions I would ask so then you
34:53
can develop and if by the way if
34:55
somebody says you know well why do you
34:56
need to know that you say look I’m going
34:59
to customize a proposal for you that’s
35:01
gonna work for your business and I need
35:02
to know what you’re you know what your
35:04
budget is I need to know what your
35:05
threshold is so that way I can design a
35:07
proposal that’s gonna work guys trying
35:10
to design a proposal when you don’t know
35:12
what the client is even willing to spend
35:14
is incredibly difficult because you’re
35:16
gonna you’re gonna you’re gonna sweat
35:18
your decision about what the proposal is
35:21
you’re always going to wonder am I am I
35:23
asking too much am I asking too little
35:25
you you am I gonna scare them away with
35:27
this proposal because it’s you know it’s
35:29
it’s way too it’s way above and beyond
35:31
what they’re willing to spend you don’t
35:32
know any of that and it’ll drive you
35:34
crazy because you’ll submit the proposal
35:36
and then you’ll sit up at night thinking
35:38
about it
35:38
sleep wondering waiting for a reply and
35:40
then you’ll be thinking oh man maybe I
35:42
need to drop the price in blah blah blah
35:43
and you have no idea and so that’s why I
35:45
asked those questions by the way Nigel
35:47
the best book I think I’ve ever read for
35:50
like how to do these kind of sales when
35:52
you’re when you’re when you’re
35:53
conversing with a prospect and asking
35:55
these questions called spin selling it’s
35:58
great it’s a fabulous book a situation
36:00
problem something something it’s spin as
36:04
an acronym anyways check it out it’s a
36:06
great book it’s how I learned how to
36:07
talk to prospects and ask them questions
36:09
okay so as far as the actual services
36:13
once you understand what the budget is
36:15
then you can develop a plan around that
36:17
as far as arbitrage doing services you
36:20
know we have our standard operating
36:21
procedure Nigel which I’m sure you’re
36:23
aware of it’s pretty much outlined in
36:24
our battle plan which by the way about a
36:26
plan to dough is coming out soon next
36:29
month I think you know we talk about the
36:32
the foundational stuff syndication
36:34
networks trying to always sell that
36:36
done-for-you
36:38
drive stack you know that’s something I
36:39
talk about I don’t tell them hey it’s a
36:41
Google Drive stack like I mean I I try
36:43
to explain it in layman’s terms
36:44
but now press releases are standard
36:46
operating procedure and so like and that
36:49
the reason about press releases are
36:50
standard operating procedures because
36:52
it’s like almost instant results you
36:54
combine that with a drive stack and you
36:56
can like literally crush it for them you
36:58
could probably get them results within
37:00
30 days most likely you could and then
37:03
you know that way you can show them
37:05
results very very quickly if you want to
37:07
try to show them results upfront do what
37:09
I do like for example if this is a
37:11
serious conversation you’re having with
37:13
them and you feel really good about it
37:15
and you just need to show them something
37:17
to provide proof that you can provide
37:18
results do what I do
37:20
rank some videos for them do it for free
37:23
some people are gonna say it’ll do stuff
37:25
for free I look that’s how I secure
37:27
deals guys I do free work and it’s
37:29
usually just video stuff because it’s
37:30
easy to do I can get wrapped results
37:32
very quickly and then I can show them
37:34
tangible results and say look I did this
37:36
for you too just to show you that I know
37:39
what I’m doing and that I can provide
37:40
results to earn your business I did this
37:43
to earn your business now can we talk
37:44
and then that’s and it works really
37:47
really well guys and video stuff is a
37:49
great foot in the door that’s how I use
37:50
it so I would recommend
37:52
you do that and as far as arbitrage
37:53
stuff you know a good rule of thumb is
37:56
to try to mark stuff up a hundred
37:57
percent so you double it because even if
38:00
right now you’re submitting in you know
38:02
you’re buying stuff from lot like for
38:03
example I just mentioned this earlier
38:05
press releases you can buy press
38:06
releases from subspace done for you
38:08
written everything for 150 bucks tops if
38:11
you buy in the press release Plus right
38:13
which is the the it’s got four hundred
38:16
and fifty syndication points you can
38:17
embed Maps you can embed videos all of
38:19
that that’s arcs are more our our
38:21
premium service press release press 150
38:23
bucks roughly you can sell it for 300
38:25
hundred percent markup so you pocket a
38:28
hundred bucks just a slide overhead
38:29
right you’ve got operating expenses if
38:31
you have a VA which handles your client
38:33
fulfillment which you should maybe not
38:35
not right away Nigel but very soon as
38:37
you start to scale your business use
38:38
just I or VA so you’re gonna cut into
38:40
that hundred percent markup a little bit
38:42
to cover your overhead to cover your
38:43
labor costs things like that so my point
38:46
is always try to mark stuff up at least
38:48
a hundred percent in my opinion you guys
38:50
want to comment on that you some long
38:52
questions today no not I think that’s
38:58
good that yeah okay so again I would
39:01
start with the things that are gonna
39:02
provide results very quickly like
39:03
ranking a video that like for free to
39:07
get them to like at least to accept an
39:09
offer and in which you could always do
39:11
guys and I’ve done this in the past too
39:12
is provide like a like a a proposal that
39:16
says that starts off small with just a
39:19
couple of services to keep their
39:21
expenses low like the cost low the point
39:23
of entry low and in but in the proposal
39:26
state like at the end of 60 days we’re
39:30
going to revisit this because here if if
39:32
I can provide you results like I expect
39:35
to between now and 60-day and I’m just
39:37
users because 60 days is the number it
39:39
could be 30 days it could be 90 days it
39:40
could be whatever but let’s say I expect
39:42
to be able to provide results for you on
39:44
this level of proposal within sixty days
39:46
and if I do so then I would recommend at
39:49
the 60 day point that now we upgrade to
39:51
and in that’s when you start adding on
39:53
additional services you upgrade them to
39:55
fort for even more because you’ve now
39:57
proved to them so instead of like you
40:00
know blowing your load so to speak all
40:02
at one time on the front end proposal
40:05
you
40:05
do like a graduated like proof let me
40:08
show you proof type proposal that kind
40:11
of increases as more and more results
40:14
come in that way you’re laying the
40:16
groundwork right upfront for what you’re
40:18
going to be asking of them as far as an
40:21
investment in the marketing campaign
40:23
going forward for like the next six
40:25
months or twelve months so that’s it’s
40:27
something that I’ve done it works really
40:28
really well okay by the way the Subspace
40:32
offer done for you press really stacking
40:33
like local PR pro no not at the moment
40:36
but I have a VA that I that handles all
40:38
of that for me now for my own agency for
40:40
all my clients she does at every every
40:42
month for me now because I do press
40:43
releases for all of my clients now every
40:45
month and I was thinking we I’m gonna
40:48
approach her about possibly making that
40:51
much more part of her business to where
40:53
we could provide that as a service right
40:54
now it’s not available but it may be
40:56
soon okay we’ll keep you posted yeah
41:00
okay there’s another question coming up
41:01
about this to the IFTTT like apparently
41:05
wordpress.com blogs are getting
41:06
suspended guys now there’s I’m gonna
41:10
we’ve got a syndication Academy update
41:12
webinar tomorrow guys that’s one of the
41:14
issues I’m going to try to investigate
41:16
and provide you guys some you know
41:18
resolutions or some fixes or some
41:20
workarounds tomorrow I can’t guarantee
41:22
it because I haven’t had a lot of time
41:23
to mess with it I’m gonna try to take
41:24
care of all of this tomorrow but I will
41:26
discuss this at length tomorrow let’s
41:30
see should I copy information to make
41:32
another wordpress blog and call it brand
41:33
one and reconnect yeah you can try you
41:35
can try to set up another wordpress.com
41:37
blog again the point is is I know I’m
41:39
having somebody else posted on the page
41:41
something very similar and there was
41:43
some comments about it in the
41:44
syndication Academy Facebook group so
41:46
apparently WordPress com is cracking
41:47
down on automation and if that’s the
41:50
case it is it’s the case I mean there’s
41:52
not much we can do about it guys that
41:53
happens from time to time just find
41:56
other properties go find other methods
41:57
okay I’ll let you know Nigel tomorrow
42:00
though at the syndication Academy update
42:02
webinar Gordon says hey guys I feel like
42:04
saying thank you for all the help you
42:06
provide each week is not enough to
42:07
express the real gratitude but just
42:09
noted it’s the biggest thing you could
42:10
ever imagine +1 can you please help me
42:13
with the falling if you use the domain
42:14
for local Legion site that contains the
42:16
niche can you include the same niche in
42:18
the URLs for the inner pages you
42:19
like the slub targeting specific cities
42:22
best local plumber calm slash plumber in
42:24
Austin you could but I wouldn’t because
42:27
that’s over optimization that’s clearly
42:29
over optimization in two thousand twelve
42:32
that would have worked great now it’s
42:34
not I mean I I don’t recommend that what
42:36
I would do is just put Austin or Austin
42:38
– TX or Austin – Texas spelled out
42:41
that’s how I would do it because you’ve
42:43
got plumber already in the domain it’s
42:45
clearly gonna be about a plumber so all
42:48
I would do is include the locations the
42:50
name is the slug okay and guys I always
42:54
try to include the state abbreviation if
42:57
well it depends it depends on how broad
42:59
your site’s gonna be if it’s only gonna
43:00
like cuz best local plumber comm right
43:03
that could be like a that could be
43:05
nationwide so to speak so remember
43:07
there’s a lot of cities that are in more
43:08
than one state and so just keep that in
43:11
mind if you plan on building a big site
43:13
with it covers a lot of different areas
43:15
then I would include the state modifier
43:17
as well or you could even silo if you’re
43:20
doing complex silo you could create silos
43:23
state-by-state right so you’d have
43:25
basically 50 silos if you’re gonna do
43:27
United States and in each each state
43:30
silo would have you know city pages
43:32
within it or city posts depending on how
43:34
you develop it out okay or you could
43:37
even do with a complex silo structure
43:38
this can get a bit complicated but you
43:41
could do like a state and in a county
43:44
and in which would be so your top-level
43:47
categories would be state your
43:48
subcategories would be counties and then
43:51
your posts would be cities right or if
43:54
you’re just doing a statewide site then
43:56
you could do a state like you could do
43:59
counties as your top-level category and
44:01
then you could have just a simple silo
44:04
structure with posts that are city posts
44:05
or you could get even more granular and
44:08
do top-level categories as counties and
44:10
then have cities as your sub categories
44:14
and then you could actually have like
44:15
supporting posts that cover like various
44:17
localities within a particular City
44:20
boroughs districts neighborhoods things
44:22
like that so it really just depends on
44:24
how complicated you want to get and how
44:25
much competition you’re up against as to
44:27
how you’re going to structure that site
44:28
as far as the URL structure to try to
44:30
keep it short and succinct so what
44:33
I always try to do if if I can add to
44:35
that just a little bit you know how
44:37
we’re always testing
44:39
I mean constantly testing and during one
44:42
of my tests it actually came up not only
44:46
is is the Google URL submitter throttled
44:49
so that it does it I think you’re
44:51
allowed I think it’s ten per day now ten
44:55
URLs per account per day per yeah per
45:01
gmail account per day to use the URL
45:03
submitter signed in so you don’t trigger
45:06
the reCAPTCHA but but anyway this type
45:11
of URL setup but you include the keyword
45:15
in the URL multiple times like the same
45:18
on this has plumber or plumber and some
45:20
people will go like one more plumber in
45:24
there it’s not indexing as well as if
45:28
you keep the URL the way Bradley just
45:30
suggested yeah and this is this this is
45:33
in theory we tested it and it was we
45:37
were doing something else and it just so
45:39
happened that anytime we submitted a URL
45:42
with this type of structure with the
45:44
keyword multiple multiple times
45:46
it just wasn’t indexing we changed the
45:49
URL structure and it indexed and so you
45:54
know maybe it’s a I don’t know Sarah
45:58
serendipity I don’t know what what it was but we do know and we tried
46:04
it multiple times over over a few weeks
46:07
it was that we tried this and we it just
46:10
we just couldn’t get it to index as well
46:14
as if you don’t include the keyword
46:16
multiple time so just a suggestion it
46:18
could be that you get away with it and
46:20
it’s perfectly fine I found that they
46:24
just don’t index as well yeah just
46:26
something to keep in mind thanks Marco
46:29
next was when setting up profiles with
46:31
local business directories for a locally
46:32
gents ID is it necessary to use a proxy
46:34
with local IP address location to
46:36
convince Google that they’re genuine now
46:38
Gordon
46:38
um because Google knows that a lot of
46:41
people aren’t going to build their own
46:42
citations they’re gonna hire services to
46:44
do it so I don’t
46:46
that to be required at all where I do
46:49
find that maybe to be necessary as if
46:51
you’re doing review posting then you
46:54
kinda want the IPS to be local to the
46:57
businesses that you’re reviewing
46:59
otherwise some of them top will get
47:01
filtered out Yelp Yelp will filter reviews
47:03
out anyways unless you pay them their
47:04
extortion artists so it but also any
47:07
reviews submitted via like desktops most
47:10
of those get filtered out the only way
47:12
really to get stuff to stick and Yelp is
47:14
either be a paying advertiser or to have
47:17
reviews submitted via mobile devices
47:19
right that’s that but but again like
47:21
even Google listings I know people’s
47:23
post reviews will can get posted even
47:26
without the IP being local I know that
47:28
because I use some spam tools that will
47:30
do that for me so or some spam services
47:33
really so anyways that’s not necessary
47:36
if number three if you get a backlink
47:37
from an authority site with huge di + TF
47:39
metrics to an inner page of a lead gen
47:42
site can you place say ten internal
47:43
links at the bottom of the page to ten
47:45
other enter pages to distribute the SEO
47:46
juice to those pages or does the entire
47:48
site benefit from that one Authority
47:49
backlink without any internal linking
47:51
well Gordon I wouldn’t recommend that
47:53
you would split like that one link like
47:55
put a bunch of ten internal links to ten
47:58
other posts or pages on that site unless
48:00
it was within the same silo again if
48:02
you’re using silo structure or
48:03
architecture on your site then if you’ve
48:06
got a really powerful link pointing to a
48:08
post or a page with on your site if
48:11
that’s in a silo you could inter link
48:14
from that page or post to other pages or
48:17
posts within that same silo and that
48:20
would be very powerful but it’s not
48:21
necessary if you’ve got your internal
48:23
linking structure done correctly through
48:25
your your pages and posts within your
48:27
silos anyways it shouldn’t matter
48:29
because you should have it all of the
48:33
link equity the link flow should be all
48:35
set up correctly because your internal
48:37
linking structure was already set
48:39
correctly if that makes sense
48:40
the point is network Empire they used to
48:42
call this buoyancy right but buoyancy
48:46
because what with a silo structure with
48:48
your internal linking if you do it
48:49
correctly then if you inject link equity
48:53
or SEO juice whatever you will link
48:55
juice whatever you want to call it at
48:56
any point in the silo it’s going to
48:59
improve
49:00
the overall authority and relevancy of
49:03
the entire silo which is why it’s called
49:05
buoyancy because it helps it to float to
49:07
float higher up in the search rankings
49:09
of the search results that make sense so
49:11
if you’ve got your if you’re doing a
49:12
silo structure and you have your
49:14
internal linking correct done properly
49:16
then a link to any point within that
49:18
particular silo should make the entire
49:21
silo rise get better results right it
49:24
should improve the rankings of it okay
49:27
so but you know again I wouldn’t cross
49:29
post to distribute to other silos
49:31
because then you you’re actually
49:33
bleeding the theme of a particular silo
49:34
and if you don’t have any silos on the
49:37
site if it’s just what they call a flat
49:38
site then I would probably do something
49:41
like put a link contextual link like to
49:44
the homepage or to a you know a top
49:47
level silo or category page or something
49:49
like well in this case without a silo I
49:51
would only point like an internal link
49:53
to the pages that are gonna generate the
49:55
most traffic that makes sense okay
49:59
Adrian hi guys I’ve been trying to sign
50:01
up for multiple to expired web 2.0
50:03
accounts that have been really struck
50:04
and have been really struggling I tried
50:06
something called storm proxies which had
50:07
proxies that changed IP every three
50:09
minutes but they were really slow so I
50:11
cancelled do you know of a quick way to
50:12
sign up to multiple counts thanks very
50:13
much yeah Adrian I buy them honestly I
50:17
just buy all my accounts now and
50:19
unfortunately I don’t you know I don’t
50:21
use any tools to generate accounts
50:23
because of that very reason they seem to
50:25
just get suspended so quickly when you
50:27
use automated stuff so I just go to
50:28
providers now and buy my accounts you
50:33
know and we’ve also got our own spam
50:35
team or link building team that will you
50:38
know has the capability of creating
50:39
accounts and stuff to plus you know like
50:41
all the stuff that we create via our
50:43
syndication networks for them from
50:45
inside a subspace they’ve done for you
50:46
syndication networks those are all built
50:48
created manually we as proxies or or in
50:52
those most of those our builders are in
50:54
the Philippines and so they go out and
50:56
actually buy SIM cards and a register
50:58
and phone verify accounts that way so I
51:01
would just recommend that you find a
51:02
good provider and buy your accounts
51:04
Adrian and save yourself the headache
51:05
and the hassle of having to do that okay
51:09
we got a couple providers that we
51:11
typically mention guys and if anybody
51:14
as providers you’re certainly welcome to
51:16
post those on the page I don’t get any
51:18
affiliate Commission for this I just do
51:20
it because these are the providers that
51:21
I use let me just grab one more real
51:23
quick while you’re looking for those if
51:26
he says he’s trying to sign up for
51:28
multiple expired web 2.0 counts he could
51:31
always go the ghost browser or browse
51:35
your way he could go that route with
51:38
with dynamic acquired Wendigos yeah okay
51:42
instead of dynamic proxies you’ll have
51:46
to pay a little bit more but you’re not
51:49
trying to get rid of the footprint when
51:51
you sign in through these dynamic
51:53
proxies what you’re trying to do is
51:55
actually leave all the cookies and
51:57
browsing history and everything else so
51:59
that you can go into those expired
52:01
accounts now of course if you’re trying
52:03
to manage hundreds you shouldn’t be
52:06
doing it yourself you should have
52:08
someone doing it for you but that would
52:09
be another way that you could do it yeah
52:12
I’m sorry I missed the part about the
52:15
expired stuff yeah okay so if you’re
52:17
gonna if you’re gonna find better
52:19
proxies for that what I would recommend
52:20
first of all is you get dedicated
52:22
proxies because that might be part of
52:24
the problem like I know storm proxies
52:26
are good but they’re supposed to be good
52:28
anyways God look at all these questions
52:30
man holy crap I’ll stick around for
52:33
about 10 more minutes beyond five
52:34
o’clock guys but that’s all I can do
52:36
anyways uh I would recommend like that
52:39
the providers that I use like four four
52:42
proxies and I have been for years now is
52:43
by proxies org or easy proxies those are
52:47
the two that I use and what I like about
52:49
easy proxies is you can get dedicated
52:51
proxies that are remain like permanent
52:53
they don’t refresh every thirty days
52:55
which is great for some stuff obviously
52:58
if the proxy burns out you can get them
53:00
replaced all you got to do is contact
53:01
support but uh right proxies org we get
53:06
proxies refreshed to every thirty days
53:07
and so if you’re gonna be doing a lot of
53:09
that kind of stuff where you’re trying
53:10
to expire register expired web twos and
53:12
you you have to do it manually first of
53:15
all I would recommend that as soon as
53:16
you figure out a way to do it
53:17
consistently that you create a process
53:20
doc and hire that out because you can
53:21
have a VA doing that for you for like
53:23
four dollars an hour
53:24
Adrian and your time is certainly worth
53:25
more than that but yeah I would
53:28
come in trying to just trying a
53:29
different proxy provider maybe okay real
53:32
quick for the rest of these so we can
53:33
get through them and also just so
53:35
everybody knows if you can’t really try
53:36
to limit it to one question because we
53:38
definitely get bogged down if people ask
53:40
three four questions and we go through
53:41
if so for the rest of these were
53:43
probably gonna be able to answer one
53:44
question if you ask multiple you know if
53:46
we have time we’ll get to it but so let
53:49
me roll through these next few quick
53:51
this house thanks for all the help you
53:52
guys for all you guys do to help us
53:54
you’re welcome how would you approach
53:56
the video you would upload to Google my
53:57
business how would you optimize the
53:58
video okay so right now I’ve only tested
54:00
it with one video I’m gonna be doing
54:02
more of that a lot more of that when we
54:04
get to the well first of all Marco and I
54:07
are developing a new course right now I
54:09
don’t know if I could name it but we’re
54:12
developing a new course right now that
54:13
is dealing with specifically Google my
54:15
business so that’s something that I’ll
54:17
be testing over the next couple weeks a
54:18
little bit more but then when I get into
54:20
the video marketing module in the
54:21
mastermind in May then I’m gonna be
54:24
doing a lot of that too but right now
54:25
all I’ve done is the file sizes are
54:28
limited and what they will allow you to
54:30
upload so all I’ll do is like I’ll take
54:32
a video and then I’ll you know run it
54:34
through handbrake or something to kind
54:36
of minimize the file size a bit and then
54:37
I just add all the metadata as usual and
54:40
then upload the video directly in the
54:41
GMB dashboard okay and in it you know
54:44
it’s pretty cool you get your own share
54:46
URL for it so you can actually like use
54:49
that to use link spam and all kinds of
54:50
stuff so definitely check that out
54:53
as far as optimizing it there’s not
54:55
really much you can do other than
54:56
optimizing the file name and then
54:58
obviously the metadata so you can um you
55:00
know you can add a bunch of metadata to
55:02
it before you upload it that’s all you
55:03
can all do you know I don’t know if I
55:06
should give this away but I don’t bother
55:09
optimizing I just make sure it gets
55:11
uploaded from local IP and that’s even
55:14
better there you go Jeff says good
55:18
afternoon gentlemen I know you’ve
55:19
discussed Peter drew software previously
55:20
with regards to link building I was
55:22
wondering if you use money robot as a
55:23
link building tool what are the pros and
55:24
cons from your perspective unfortunately
55:26
I can’t answer that Jeff I don’t use any
55:28
link building tools except for Peter
55:29
Drew’s that’s the only tools that I use
55:31
them personally and it’s only because I
55:33
don’t like complicated tools and most
55:35
all link building tools I have a
55:38
learning curve and I do not have the
55:40
time to play with those tools
55:41
I can hire somebody to do it for me
55:43
however Peter Drewes tools are typically
55:45
very very simple now their interfaces
55:47
are simple and it’s just like step by
55:49
step you and it’s very simple and that’s
55:51
why I do use those manually but
55:53
everything else I have
55:55
you know we’ve got we’ve got a provider
55:56
that works to all those tools he’d be
55:58
able to tell you everything you need to
55:59
know about all the different links BAM
56:01
tools that are available because he uses
56:02
all of them and his name’s Mehul plus on
56:06
or deadia daddy am a whole you can tag
56:09
him and one of our Facebook groups and
56:12
he’ll he usually comes in and will reply
56:15
to questions like that we gotta keep
56:17
movin Rick says hi gents video rank and
56:19
rank question do all the way you’re
56:20
Bradley if you don’t mind I think this
56:22
one’s really good I know I’m breaking
56:23
the rule here with the one question but
56:25
just second one I think is a good one
56:27
especially since we tell people to watch
56:29
who they work with okay I’ve got a
56:33
client who after the end of the day will
56:34
no longer be my client what’s the most
56:37
eloquent way to tell them to piss up a
56:39
rope it’s a good one right but I think
56:43
it’s also important because you know it
56:45
takes a lot to tell someone no but you
56:46
don’t you know don’t burn bridges if you
56:48
don’t have to yeah yeah I don’t know
56:51
it’s difficult
56:52
um you know I’ve I’ve in the past let
56:54
clients go and I’ve just told them that
56:56
you know like a change in direction or
56:59
changing industries and I’m going
57:00
specifically like after a particular
57:02
vertical and they no longer match that
57:04
vertical and you know I might try it
57:06
depends if there are pain-in-the-ass
57:08
client which it sounds like this dude
57:09
might be or this business owner might be
57:11
then I I won’t recommend them to
57:13
somebody else because I don’t want to
57:14
pass my nightmare or my problem off to
57:16
somebody else but if they were decent
57:18
and it was just there was some like
57:19
maybe we just didn’t agree or something
57:21
like that then you know I might
57:22
recommend somebody else to them or
57:24
recommend them to somebody else but yeah
57:27
I mean you just just just try to have
57:28
some tact about it right be diplomatic
57:30
about how you approach it I used to have
57:32
an arrogance about me I’ve tried to get
57:35
better about all that over the last year
57:37
or so
57:38
and so sometimes I would burn a bridge
57:39
just because it was my ego that got in
57:41
the way so now I really try to keep that
57:44
in check and it’s a you you don’t want
57:46
to create a bad name for yourself in
57:48
business and that can happen very very
57:50
quickly if you if you rub somebody wrong
57:52
right and and so I highly recommend that
57:54
you just try to be
57:55
tactful about it be respectful you know
57:58
and try to leave the the door open for
58:00
potential future or you know like just
58:02
even if you don’t want to work with them
58:04
in the future just try to leave the door
58:06
open so that you’re not you’re not
58:08
causing any animosity or bad blood or
58:10
resentment does that make sense because
58:12
that kind of stuff could bite you in the
58:13
ass especially like somebody wants to go
58:15
online and be the dick and like start
58:16
posting negative stuff about your
58:18
business because you let them go so you
58:20
want to try to avoid that yeah I think
58:22
that’s a way to go and take care of it
58:24
before hopefully it sounds like you know
58:26
you’re not losing your mind so that’s a
58:27
good way to do it you know ditch him as
58:29
a client before it comes to the point
58:30
where you know you’re freaking out and
58:32
screaming yeah yeah guys if client
58:35
selection is incredibly important trust
58:37
your gut guys when you’re making
58:38
proposals trust your your gut feeling if
58:41
you go against it you’re gonna get
58:42
burned trust me all right
58:45
video ranked and ranked question do all
58:46
the videos and channel need to be in the
58:48
same general industry landscaping
58:49
roofing and paving etc or can they be
58:51
totally different like landscaping
58:53
optometrist computer repair or is it
58:55
better for the channels Authority and
58:56
rank ability if the videos and related
58:58
feels no you can have a channel that’s
59:00
broader as long as you silo the channel
59:03
using playlists Rick however you do get
59:07
better I’ve always found better results
59:08
by having a channel that’s tightly
59:10
themed ok so just so you understand you
59:14
can still do it with a more general
59:15
channel but just make sure that you’re
59:17
using playlists as a way to basically
59:20
silo out your channel that does work but
59:23
again I’ve always found better results
59:25
if I have a very tightly themed channel
59:27
so I prefer just to set up new channels
59:28
for each industry like here’s an example
59:32
of home improvement channel like us that
59:34
like a channel that is dedicated to home
59:37
improvement contractors for example if
59:39
you’re doing local stuff then that makes
59:41
sense right it makes sense to have like
59:42
an HVAC size oh right a category of silo
59:45
basically which is a playlist or
59:47
multiple playlists it makes sense to
59:49
have one for HVAC and once for
59:51
electricians one for plumbers and blah
59:53
blah blah because it’s overall a home
59:55
improvement or contractor type of
59:57
channel however I’ve found still I mean
60:02
that’s logical it makes sense but I’ve
60:03
still found those are still all related
60:05
fields right so that’s that’s that will
60:08
still
60:09
better than like which you mention here
60:11
with landscaping optometrist and
60:12
computer repair because those are kind
60:13
of like all over the place so you’re
60:16
gonna dilute the overall Authority or
60:18
relevancy of the channel itself because
60:20
you have multiple themes that makes
60:22
sense if you can have congruent themes
60:24
you can get better results or if you
60:26
tightly themed around a singular
60:28
industry you will get even better
60:30
results so make sense all right do that
60:35
yeah go ahead
60:36
just add a RT applies in YouTube also
60:39
activity relevance trust and authority
60:42
don’t break those try to try to keep
60:44
those and if you do that you’ll be
60:47
rewarded if you break it you’re gonna
60:49
have a harder time especially if you’re
60:50
just starting out and this seems like
60:52
like it’s someone who’s just starting
60:54
out trying to figure out what to do if
60:55
you’re just trying to figure out what to
60:57
do stay in the general theme general
61:00
industry like you call it don’t break
61:02
the femur industry in the channel if you
61:05
have to break it go to a new channel
61:07
yeah that’s the way I do it Rick as I
61:11
always build them out like we just
61:13
discussed I try to keep them very very
61:14
tightly themed Jennea hello gentlemen
61:17
thank you thanks for talking so much
61:19
about power suggest Pro and working on a
61:21
discount for us no brainer purchased
61:22
loving the tool you’re welcome genja
61:24
again guys you know we only fawn over
61:28
tools like that but when they are when
61:30
they’re really that good and uh and it’s
61:31
it’s just an amazing tool guys amazing
61:34
tool I have a lead gen site in home
61:35
repair niche it operates in around ten
61:37
cities right now and we will be
61:38
expanding further right now I only have
61:40
one GMB location major city I was
61:43
wondering what you think about setting
61:44
up another location account using
61:46
another personas Google Account he will
61:48
be like a location manager main city
61:50
small comm slash smaller city or smaller
61:53
city dot okay he will have completely
61:56
separate IFTTT ring around his personal
61:58
interests then using IFTTT ring to
62:01
syndicate content from one from main
62:03
domain only natural right that way I get
62:06
another GMB location snack pack listing
62:08
in smaller city which produces quite a
62:09
few leads at the end and at the same
62:13
time keep every location separated from
62:15
each other and continue using this
62:17
method further lead producing cities go
62:19
or no so
62:23
if it’s for one particular yeah if it
62:30
operates in ten cities right now I mean
62:31
look the way I look at it is guys any
62:33
time I’m trying to do lead gen stuff
62:35
like I just like I just don’t even try
62:38
organic rankings anymore like I just
62:39
don’t care I just I always go directly
62:41
for the GMB stuff and try to ranking the
62:43
maps back and so if it requires me to go
62:45
out and get a bunch of pio boxes and use
62:47
a street address option that’s what I do
62:48
just because I always again I always
62:51
find the most the best results in
62:52
getting ranked in the mass pack for lead
62:54
gen for local like services so that’s
62:57
that’s what I try to do that’s all I try
62:59
to do I don’t care really much about the
63:01
organic listings don’t get me wrong I
63:02
tracked those two but my goal is not to
63:05
rank organically it’s to rank in the
63:06
maps pack if I rank into organically
63:09
then that’s great that’s just bonus
63:10
right that’s just more listings so yeah
63:12
I would say absolutely if you’re gonna
63:14
Jenny I would recommend it if you have
63:16
the ability to go out and create
63:17
additional GMB listings by you know
63:19
getting addresses and that kind of stuff
63:21
do that it’s gonna definitely help
63:23
alright Sean’s up guys I got about seven
63:26
more minutes that I can stay how many
63:28
powerhouse embeds were needed to
63:30
generally the rank a YouTube video for a
63:31
YouTube query with approximately 1,300 I
63:33
can’t tell you that Sean I wish I could
63:35
if I knew like if like a set number
63:38
depending on like competition levels and
63:40
stuff then it would be incredibly easy
63:43
for me to just be able to tell you guys
63:44
hey just go get this mini embeds and
63:46
your rank I can’t tell you that I have
63:47
no idea what I recommend and this is the
63:49
same recommendation I always give is to
63:51
start off small start with something
63:53
like 50 embeds make sure that you’re
63:55
selecting secondary embeds make sure
63:57
you’re selecting the correct categories
63:58
so that they’re there and embedded in
64:01
the proper themed categories and then
64:04
rate wait 14 to 21 days make sure you’re
64:07
dripping those out over like a 2 7 to 14
64:09
day period and then go check your
64:11
results 14 to 21 days later and if you
64:14
you should see some movement if you need
64:16
more movement than you do it like
64:17
another 50 embeds or no you know 100 or
64:19
something like that I just always talk
64:21
about starting conservatively because
64:22
you’d be surprised at what kind of
64:23
results you can get from our network now
64:25
what this is a handful of embeds because
64:28
it’s it’s an age network now that’s
64:29
really tightly themed so again start
64:32
small and just keep adding as you need
64:34
to I
64:35
I wish I could give you just a formula
64:37
and say this money searches you’re gonna
64:39
need this many embeds but if it was that
64:40
easy everybody would do it
64:41
you know yeah how many as many as it
64:45
takes that’s right as many as it takes
64:48
um mm-hmm I don’t we might want to
64:52
somebody might want to make a note of
64:53
Sean Lindbergh and talk uh we might want
64:56
to reach out to him individually if he’s
64:57
got if he’s trying to arbitrage video
64:59
powerhouse services on like scale might
65:02
be support the conversation hey Sean
65:03
send us an email support at Symantec
65:05
mastery com
65:06
I’ll get it and we can work something
65:08
out and help you with that if you’re
65:09
doing it at scale if not you can
65:11
certainly arbitrage the service yep and
65:13
and we’re gonna be we’re gonna be
65:15
providing you guys with some information
65:17
and some marketing materials on how to
65:18
do that
65:19
in the coming weeks on how to are
65:21
betrothed space services so we’re gonna
65:23
actually help you guys be able to sell
65:25
those services that’s that’s coming over
65:27
the next few weeks Ivan what’s up Ivan
65:30
he says last week you talked about the
65:32
Google my business course and you said
65:33
that you’re only using what’s inside the
65:34
business profile do you use AdWords
65:36
Express tool to get results can’t wait
65:37
to hear some more about the course no I
65:39
don’t recommend AdWords Express because
65:41
it’s very limited and how much what kind
65:44
of control you have over the ads it’s a
65:45
basically Google manages average
65:47
expresses Google managing the campaign
65:49
for if you’re a verified local business
65:52
Google will manage a campaign for you
65:53
but I don’t ever use that because I’ve
65:56
always found that I can have much better
65:58
control over my ad spend if I’m
66:00
controlling the campaign so like I don’t
66:02
use Google’s bidding strategies or any
66:04
of that I do everything manual CPC
66:06
settings inside of the traditional
66:09
AdWords dashboard so don’t get me wrong
66:12
I will absolutely use AdWords as part of
66:14
my local GMB stuff that I’m doing
66:17
because AdWords freakin works guys you
66:19
can you can literally buy traffic and
66:21
which will help the engagement right to
66:23
help the engagement signals which will
66:24
help it to rank and you can do some
66:26
incredibly cool stuff can’t get into it
66:28
but you can do some incredibly cool
66:29
stuff with the GMB posts you can even
66:32
drive traffic to those posts through
66:34
like YouTube ads which is buying traffic
66:36
from YouTube the the proper approved way
66:40
right and you can you can send traffic
66:42
for incredibly cheap to Google posts and
66:44
things like that which would just show
66:46
activity on your GMB profile which will
66:48
help it to wreck
66:48
yeah well what we’re doing right now
66:51
starting out just so people know is
66:53
we’re using all of the free tools that
66:55
Google is giving us everything free that
66:58
Google is making its giving us and
67:01
putting at our disposal inside the GMB
67:03
is what’s being used to rank I mean this
67:06
is what’s so awesome about the
67:08
course that we’re gonna be putting out
67:10
you literally don’t have to do anything
67:12
well I’m not gonna tell you how you’ll
67:15
have to wait for the course yeah okay
67:20
Keith says hey guys big thank you for
67:22
all the help and advice what would you
67:23
recommend in terms of easier to rank a
67:24
subdomain on Comm or a club domain the
67:28
brand com is not available when we have
67:30
a private membership site on the doc
67:31
Club looking to drive traffic to the
67:33
membership site well there I’m gonna
67:36
tell you to go with the Broadcom if you
67:38
can only because guys is just like
67:39
there’s recognition to that however I’ve
67:43
been able to rank a lot of those crazy
67:45
extensions I’ve been able to rank them
67:46
it’s it you know I think there it’s
67:50
probably easier to rank coms and it is
67:52
some of those weird extensions but I
67:54
have been able to rank those two as my
67:56
point so but I recommend trying to go on
67:58
the.com just because again like it’s
68:00
more trusted a lot of those um you know
68:03
there’s those weird extensions like
68:05
people just they they don’t trust them
68:06
as much I don’t I’m not a hundred
68:08
percent sure why but calm is just like
68:11
standard operating procedure that’s what
68:12
I would recommend although I’m not
68:14
opposed to building sites on those you
68:16
know funny extensions okay but I would I
68:20
would recommend if you if you if you can
68:21
go with the dot-com like you know the
68:23
way you gotta set up here that’s that’s
68:25
how I would try to structure it alright
68:28
David I’m really sorry I can’t go
68:30
through this huge question man um yeah I
68:36
can’t do it would this be the scene let
68:37
me just add here’s the things I’m not
68:39
gonna be able to go through that I don’t
68:41
have enough time David so I’ll try to
68:43
reply to you David I’ve got a run here
68:44
in just a minute anyways take my
68:45
daughter to dinner but real quick David
68:48
pop it into the group yeah part of this
68:50
indication Academy definitely get it in
68:52
there like I said we want to answer it
68:53
we can get to it there we can get to it
68:55
another way so group yeah okay Bryan
69:00
says I’m developing a site in Spanish
69:02
my metadata and json-ld be in Spanish as
69:04
well Marco it’s a good question for you
69:07
it takes an audience its programming man
69:10
it can’t be in Spanish it is what it is
69:12
but the metadata is again code and you
69:19
what within the code should if it’s if
69:22
it’s in Spanish if its anchor text or
69:25
whatever the description that should all
69:27
be established
69:28
definitely yeah all right looks like I’m
69:33
gonna I’m gonna go up to here and then
69:35
I’m done
69:35
just because I said I was gonna cover
69:37
this a little bit more so Bryan says
69:40
been posting the new Google on the new
69:42
Google posts and the GMB for a couple of
69:44
weeks just wondering if you’ve seen any
69:46
results in your rankings from posts
69:47
posting on GMB posts and if so what
69:50
kinds of things are you posting well the
69:52
posting itself I don’t know like we’re
69:55
I’m testing that and I’ve got a couple
69:57
clients that are really aggressively
69:58
doing that and they’re seeing incredible
70:00
results and I’m testing to and I’m
70:02
seeing good results with the GMB post
70:04
but it’s not just about posting you got
70:06
to get traffic and clicks to them right
70:08
at least through my experience I found
70:10
that if you can get traffic to those
70:12
posts it’s gonna have an enormous impact
70:14
but if you’re just posting posts and
70:16
nobody’s seeing and nobody’s engaging on
70:18
them I don’t know it probably does still
70:20
have an SEO benefit I just I don’t know
70:23
what that is because I’m making sure
70:25
that I’m getting traffic to those posts
70:27
marker you got a comment for that yeah I
70:30
mean we’re basing a whole course around
70:32
what he’s asking Yeah right
70:35
so that’s coming Bryan we got the the
70:38
GMB
70:39
course is coming out I think we’re
70:41
planning on launching that in May
70:43
correct then we just talked about this
70:45
yesterday yeah I think May is the plan
70:47
for that so unfortunately might have to
70:51
wait till then Bryan for us to get you a
70:52
better answer next any way of getting
70:54
web 2.0 toes index this day seems
70:56
webmaster tools will not do anything
70:57
yeah they put the squeeze on that Google
71:01
did because it was getting spammed to
71:02
death any recommendation to getting
71:04
these things index yeah I wouldn’t sweat
71:06
it to really worry about it that much
71:07
but if you want to just build spam links
71:10
to your web 2.0 skies like just you know
71:12
just buy a spam link package that tends
71:16
to get
71:16
stuff indexed okay just build links to
71:19
them they’ll get indexed but again
71:21
Google seeing it whether it’s indexed or
71:23
not and you’re still getting credit for
71:25
it alright alright last two guys that I
71:28
have to wrap it up this was Christopher
71:31
alright that this is the one that we
71:32
were talking about the other question
71:34
about the wordpress.com stuff just very
71:37
quickly yes
71:38
Christopher you can use self hosted
71:41
sites and install WordPress on them and
71:43
you can still use them in the
71:44
syndication networks but part of the
71:46
reason the wordpress.com sites were
71:47
included in this indication networks is
71:49
because there’s inherent Authority on
71:51
the wordpress.com domain that’s why if
71:53
you want to go out and build your own
71:55
WordPress sites to be used in
71:56
syndication networks you certainly can
71:58
but I would recommend that you try to
72:00
find domains that had you know we’re
72:02
themed similarly that had some Authority
72:05
I know I talked about metrics guys not
72:07
being the best thing that to build on
72:08
anymore but I would still try to get
72:10
something with some metric metrics that
72:12
was themed correctly alright URLs
72:14
question since you’re doing press
72:16
releases today any hints on dealing with
72:17
the fact that releases tend to disappear
72:19
from new sites quickly how can we best
72:20
prolong the benefit of these releases or
72:22
all of that is covered in local PR Pro
72:25
very very thoroughly okay because yes a
72:28
lot of press releases purge that’s what
72:30
I call it beware of the purge because
72:33
that’s what they do but you can find
72:35
particular press release publishing
72:38
points or syndication points that will
72:40
don’t purge like for example
72:42
organization pages on the distribution
72:44
networks that you’re using those are
72:45
prime targets for the stack method
72:48
because again a lot of though they will
72:50
just get deleted so you have to find out
72:52
ones that don’t get deleted or use
72:54
assets that you know won’t be deleted
72:56
which aren’t necessarily need to be
72:58
specific press releases they could be
73:00
like organization pages and again all of
73:02
that is covered in the training guys
73:04
alright last question I covered this
73:06
briefly earlier but I’m gonna cover it a
73:09
little bit more if outsourcing all this
73:10
this is from Rebecca if I outsourcing
73:12
all this in the end what would be the
73:14
overhead costs for doing one site I
73:15
can’t answer that and I can’t tell you
73:18
how much it’s gonna cost to rank a site
73:19
guys because I don’t know there’s too
73:21
many variables and so this is what I
73:23
tried to I replied to her via email as
73:25
well but I wanted to cover this for
73:27
everybody’s benefit so she asked how
73:29
many tools do you need to add
73:30
your tool box to be able to do this none
73:31
this again guys the whole point a local
73:35
PR Pro is that it can be outsourced
73:37
other than you need to sell it and then
73:39
you need to provide the PR writers with
73:42
who what when where and in a quote and
73:45
the links that you want to link to
73:47
that’s it who what when where and a
73:49
quote from an executive or if you’re
73:51
doing review stuff which again is
73:52
covered in training one of the
73:54
strategies I use is every time a
73:56
business gets a new review it’s not
73:57
every time but I select a like for my
74:00
clients I select one of the reviews that
74:03
they received in the last thirty days or
74:05
if it’s a client some clients are doing
74:07
two per month two press releases per
74:08
month we select reviews that have been
74:11
posted within the last thirty days and
74:13
then we do publish a press release about
74:14
that review right and so the quote ends
74:17
up being the read that the the the quote
74:19
the review copy the copy the the the
74:22
text that was posted in the review so
74:25
again who what when where in a quote is
74:27
all you need and then the links that
74:28
you’re trying to promote and that’s all
74:30
you need the the the press release
74:32
services should write the press releases
74:34
and distribute them for you it’s not
74:35
going to cost you anything else other
74:36
than the cost of the press release and
74:38
the distribution and again places like
74:40
Serb space we provide the writing and
74:42
distribution all in one one package okay
74:46
she says I’m trying to I’m trying to
74:48
understand overall investment at the at
74:50
my end to purchase your training to be
74:51
able to execute so as far as overhead
74:53
cost for one site guys I can’t answer
74:55
that only because there’s too many
74:56
variables right depends on many many
74:59
many things the competition level of the
75:01
keyword depends on your website and how
75:03
its structured your Google my business
75:05
do you have a verified Google my
75:07
business problem that’s required by the
75:09
way it has to be a verified Google my
75:10
business property if you’re trying to
75:12
rank and if you’re trying to rank in the
75:13
three pack but you know even though I’ve
75:16
been able to get results with a single
75:18
landing page a one page click funnels
75:19
page didn’t really have any content on
75:21
it I wouldn’t recommend that you can
75:23
certainly get better results if you’ve
75:24
got a website that’s optimized well if
75:26
you’ve got a syndication network to
75:28
validate the entity if you’ve got a
75:30
drive stack you combine those three
75:32
things syndication networks drive stacks
75:35
Google my business profile and press
75:38
releases so four things you combine
75:40
those four things and it’s like there’s
75:42
pretty much nothing you shouldn’t be
75:43
able to rank
75:44
four right if you if you as long as the
75:47
site is built well and optimized well so
75:49
there’s a lot of variables there but
75:51
again I’ve mentioned this in the
75:52
training and even probably on the sales
75:54
page 80 percent of I had 80 percent
75:56
result success rate with getting into
75:59
the three pack within six press releases
76:01
published at the rate of one every two
76:03
weeks so 12 out of 15 properties that I
76:06
applied this to I was able to rank in
76:08
the three pack within twelve weeks tops
76:10
okay so you do the math whatever that
76:13
cost would be all right guys we’re way
76:16
over but there was a lot of questions
76:18
sorry I didn’t get to all of them guys I
76:19
really apologize but it is what it is we
76:21
had a busy busy day so we appreciate
76:23
everybody being here if you have any
76:24
questions post them in the regular or
76:26
the appropriate groups and we’ll get to
76:28
them and I’ll try to answer that one
76:30
long question in the group later tonight
76:32
or tomorrow okay thanks everybody
76:33
awesome everybody bye everyone

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