How Do I Get 278% More Traffic to My Website? 5 DIY Ways + Case Study

jordanfowler@moonandowl.com SEO

How do I get more traffic to my website? How can you attract more visitors to your company’s website? The 5 on-page changes we share here dramatically increased our B2B client’s traffic. In fact, it raised traffic from on an average week from 2,625 visits per week to 9,924 visits per week and growing. Recent weeks saw 12,000 visits.   …

Google My Business: What is GMB and Why You Should Use it? How Do You Optimize GMB?

jordanfowler@moonandowl.com SEO

If you have a business, you should have a Google My Business Account. It’s that simple. This article is a great starting point for any business owner wanting to learn more about GMB, including how to set-up your GMB, verify it, and optimize it. What is Google My Business (GMB)? GMB is a robust directory that Google created that presents …

7 Ways to Change How You Do Keyword Research in 2018

jordanfowler@moonandowl.com SEO

Keyword research is the foundation for all good SEO. But the way we research keywords is changing in 2018, largely because the search engines are getting smarter. How Keyword Research Used to Be In the “old days” (2010-2015), exact match keywords were critically important. The search engines could not distinguish that poodle dog food, dog food for poodles and dog …

More SEO Tips, Tools and Techniques from Semantic Mastery

jordanfowler@moonandowl.com SEO

More goodness from the guys at Semantic Mastery on SEO techniques, tips, and tactics. This team is a chief mentor to Moon & Owl on all things search engine optimization related. Read a transcription of the video here: all right we’re live welcome to hump day 00:03 hangouts episode 177 the last episode 00:07 for Adam in New York with …

On Page SEO with Jeffrey Smith

jordanfowler@moonandowl.com SEO

On-page SEO is the optimization that is done on your actual web pages to rank better in the search engines. On each page of your site, on-page SEO optimization includes making sure each page uses schema code, page titles, meta descriptions for the snippets, page headlines, and more. It also includes the structures of navigation on your site, how your …

Your Blog’s Categories: How to Do Them Properly for SEO

jordanfowler@moonandowl.com SEO

Unfortunately, site after site we see has blog categories not optimized for search engine results. You can change your haphazard blog categories easily and get better SEO results! When you or your web designer originally set up your blog, probably little was done regarding deciding on what categories to use. Over time, as you published an article and a new category …

How Do I Get to #1 on Google? Get Past the Hype

jordanfowler@moonandowl.com SEO

This question is often used in the pitch by SEO agencies in their cold call… “Would You Like to be #1 on Google?” “Of course,” the business owner answers, “I’d love to be #1 on Google. Who wouldn’t?” “We can guarantee that,” answers the SEO pitch person. Here’s a secret, any decent SEO-er can get you to #1 on some …

Brand CTR and Google. It’s Vital. Does Your Business Have It?

jordanfowler@moonandowl.com SEO

A recent Google leak has confirmed the something IMPORTANT about your website. Your site’s Click Through Rate (CTR) on Google іs very important to how well you rank. The click through rate is the number of people that click onto your link in the search engine once they have searched for a term. And the most important CTR is your …

Squarespace vs. WordPress Blog for SEO : The Milestone Blog Case Study

jordanfowler@moonandowl.com SEO

Which is Better for Seo: Squarespace or WordPress? Recently Milestone Church’s creative team contacted Moon & Owl regarding their search appearance of the Milestone Church blog. They wanted some serious search engine optimization, as they weren’t searching well. As we examined the blog site we noticed it was on the Squarespace CMS platform. We have never used Squarespace on websites …