7 Ways to Change How You Do Keyword Research in 2018

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Keyword research is the foundation for all good SEO. But the way we research keywords is changing in 2018, largely because the search engines are getting smarter. How Keyword Research Used to Be In the “old days” (2010-2015), exact match keywords were critically important. The search engines could not distinguish that poodle dog food, dog food for poodles and dog …

The Importance of Keyword Research: The Starting Place of SEO

jordanfowler@moonandowl.com SEO Leave a Comment

Keyword Research is one of the most important pieces of getting found online. It’s the foundation for your online marketing. Why Keyword Research is the Starting Point Someone somewhere is typing a keyword into a search engine. It matches a product, service or solution your business, practice or organization provides. Do you know what that keyword is and how have …