The SEO Wheel: 10 Elements That Must Be Included for Improved Rankings

jordanfowler@moonandowl.comSEO

Table of Contents of Transcription (click to jump to section) Introduction The First SEO Myth The Second SEO Myth What is The SEO Wheel? 01. Site Health 02. Keyword Research and Implementation 03. Page Tuning 04. Content Creation 05. Content Syndication 06. Site Bleeding 07. A/B Testing 08. On-Page Entity Strengthening 09. Off-Page Entity Strengthening 10. Measure and Track Results …

New Amazon E-book: How to Silo a Website for SEO Success

jordanfowler@moonandowl.comSEO

We’ve just released our step-by-step mini-guide to help your website rank better and draw in more organic traffic. Structuring your website’s pages and navigation using a silo structure will improve your search engine presence. You can grab your copy here. Of course, if you need help or do not want to DIY this, we are happy to do it for …

Natural Language Processing and SEO: Why The Words On Your Page Matter For Ranking and How To Improve

jordanfowler@moonandowl.comSEO

This article will help a non-technical person understand natural language processing and its importance for helping your page rank better in the search engines (SEO) Already know about Bots and SERPs? Skip to Natural Language Processing. What Search Engines Do On A Web Page? In simple terms, a bot (a piece of scanning software) crawls a web page capturing the …

Tensile Website Siloing vs. Classical Website Siloing: An Experiment in SEO

jordanfowler@moonandowl.comSEO

If you’ve read our articles on SEO (search engine optimization) for any amount of time, you for sure know we are a big fan of siloing a site. Our recent articles have outlined a classical siloing model which l works incredibly well and remains our defacto method. But lately been experimenting with something we are calling Tensile Silo Structures. The …

On Page SEO with Jeffrey Smith

jordanfowler@moonandowl.comSEO

On-page SEO is the optimization that is done on your actual web pages to rank better in the search engines. On each page of your site, on-page SEO optimization includes making sure each page uses schema code, page titles, meta descriptions for the snippets, page headlines, and more. It also includes the structures of navigation on your site, how your …