New Amazon E-book: How to Silo a Website for SEO Success

jordanfowler@moonandowl.comSEO

We’ve just released our step-by-step mini-guide to help your website rank better and draw in more organic traffic. Structuring your website’s pages and navigation using a silo structure will improve your search engine presence. You can grab your copy here. Of course, if you need help or do not want to DIY this, we are happy to do it for …

Tensile Website Siloing vs. Classical Website Siloing: An Experiment in SEO

jordanfowler@moonandowl.comSEO

If you’ve read our articles on SEO (search engine optimization) for any amount of time, you for sure know we are a big fan of siloing a site. Our recent articles have outlined a classical siloing model which l works incredibly well and remains our defacto method. But lately been experimenting with something we are calling Tensile Silo Structures. The …

Your Blog’s Categories: How to Do Them Properly for SEO

jordanfowler@moonandowl.comSEO

Unfortunately, site after site we see has blog categories not optimized for search engine results. You can change your haphazard blog categories easily and get better SEO results! When you or your web designer originally set up your blog, probably little was done regarding deciding on what categories to use. Over time, as you published an article and a new category …

How Do I Get to #1 on Google? Get Past the Hype

jordanfowler@moonandowl.comSEO

This question is often used in the pitch by SEO agencies in their cold call… “Would You Like to be #1 on Google?” “Of course,” the business owner answers, “I’d love to be #1 on Google. Who wouldn’t?” “We can guarantee that,” answers the SEO pitch person. Here’s a secret, any decent SEO-er can get you to #1 on some …

How Does Blogging Help Your SEO?

jordanfowler@moonandowl.comSEO

While we don’t usually advise blogging alone as an SEO strategy to be used as the sole tactic of growth, it still works, especially if paired with syndication network. Case Study: Blogging for SEO We recently took on a management consultant as an SEO client who had very limited resources in their budget this year dedicated to search engine optimization.  …

Why Your Shopify Blog is Horrible for SEO and How to Fix It

jordanfowler@moonandowl.comSEO

Updated July 20, 2018 Here is how to fix Your Shopify blog to get more web traffic. (Note: See the New Update at bottom of this post.) Shopify offers a solid ecommerce solution. However, their blog platform is absolutely lacking in comparison with WordPress for any real search engine optimization (SEO) on Google, Bing and Yahoo Why does this Matter? …