Tensile Website Siloing vs. Classical Website Siloing: An Experiment in SEO

jordanfowler@moonandowl.com SEO Leave a Comment

If you’ve read our articles on SEO (search engine optimization) for any amount of time, you for sure know we are a big fan of siloing a site. Our recent articles have outlined a classical siloing model which l works incredibly well and remains our defacto method. But lately been experimenting with something we are calling Tensile Silo Structures. The …

Your Blog’s Categories: How to Do Them Properly for SEO

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Unfortunately, site after site we see has blog categories not optimized for search engine results. You can change your haphazard blog categories easily and get better SEO results! When you or your web designer originally set up your blog, probably little was done regarding deciding on what categories to use. Over time, as you published an article and a new category …

How Do I Get to #1 on Google? Get Past the Hype

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This question is often used in the pitch by SEO agencies in their cold call… “Would You Like to be #1 on Google?” “Of course,” the business owner answers, “I’d love to be #1 on Google. Who wouldn’t?” “We can guarantee that,” answers the SEO pitch person. Here’s a secret, any decent SEO-er can get you to #1 on some …

How Does Blogging Help Your SEO?

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While we don’t usually advise blogging alone as an SEO strategy to be used as the sole tactic of growth, it still works, especially if paired with syndication network. Case Study: Blogging for SEO We recently took on a management consultant as an SEO client who had very limited resources in their budget this year dedicated to search engine optimization.  …

Siloing Your Site: How a SEO Site Silo Is Crucial for Web Success

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You know you need to rank on certain keywords in order for potential customer to find you online. Did you know the way your site is structured can tell Google which of all the words on your site is most important to rank? Sometimes called site hierarchy, we call it siloing (site silos, a siloed site, or SEO silo structure). …

Why Your Shopify Blog is Horrible for SEO and How to Fix It

jordanfowler@moonandowl.com SEO Leave a Comment

Updated July 20, 2018 Here is how to fix Your Shopify blog to get more web traffic. (Note: See the New Update at bottom of this post.) Shopify offers a solid ecommerce solution. However, their blog platform is absolutely lacking in comparison with WordPress for any real search engine optimization (SEO) on Google, Bing and Yahoo Why does this Matter? …