Fort Worth Social Media Marketing Trends

jordanfowler@moonandowl.com Social Media Agency

Here are some current trends in Fort Worth social media marketing (commonly called, SMM). If you own a small business in the Fort Worth area, this article provides you straightforward social media strategies and tactics you must be using to up your game. We’ve even included your first action step in bold to get you started on each trend. Use …

Brand CTR and Google. It’s Vital. Does Your Business Have It?

jordanfowler@moonandowl.com SEO

A recent Google leak has confirmed the something IMPORTANT about your website. Your site’s Click Through Rate (CTR) on Google іs very important to how well you rank. The click through rate is the number of people that click onto your link in the search engine once they have searched for a term. And the most important CTR is your …

Best E-commerce Platforms For Small Business

jordanfowler@moonandowl.com Web Designer

We have clients and friends who ask us, “What are the best e-commerce (sometimes spelled eCommerce) platforms for small business?” We definitely have our favorites, but the selection largely depends on the answers to the following question: how many types of products do you sell? do you sell hard products or soft products (ebooks, software) and services? what is your …

Two Types of Business Websites. Which do You Need?

jordanfowler@moonandowl.com Web Designer

There are two types of business websites. 1. Credibility Websites 2. Lead Generation Websites Which Type of Business Website Do You Need? Determining what type of website design you need and what elements your web designer will use to accomplish these two site goals is crucial. Credibility Website A credibility website serves to credential a business as legitimate and trustworthy. …

How a Syndication Network Helps Your Site Rank

jordanfowler@moonandowl.com SEO

Today, we want to let you know supercharge your website content to increase rankings and sales through creating a syndication network. “Publish, publish, publish fresh content.” You’ve heard it a million times. So you spend time writing a great blog or article for your small business website, you post it, and wait, wait, wait…and nada. Your article gets few views …

Why Your Shopify Blog is Horrible for SEO and How to Fix It

jordanfowler@moonandowl.com SEO

Updated July 20, 2018 Here is how to fix Your Shopify blog to get more web traffic. (Note: See the New Update at bottom of this post.) Shopify offers a solid ecommerce solution. However, their blog platform is absolutely lacking in comparison with WordPress for any real search engine optimization (SEO) on Google, Bing and Yahoo Why does this Matter? …

Non-Profit SEO: The Vantage Point Case Study

jordanfowler@moonandowl.com SEO

Non-profit SEO (being found on search engines like Google, Yahoo, etc.) is needed by the organizations as much as a small or large business. If you truly believe in your cause and that others should be involved in it, there is NO reason to miss out on capturing people’s attention through the internet. Moon & Owl was recently contacted by …

Squarespace vs. WordPress Blog for SEO : The Milestone Blog Case Study

jordanfowler@moonandowl.com SEO

Which is Better for Seo: Squarespace or WordPress? Recently Milestone Church’s creative team contacted Moon & Owl regarding their search appearance of the Milestone Church blog. They wanted some serious search engine optimization, as they weren’t searching well. As we examined the blog site we noticed it was on the Squarespace CMS platform. We have never used Squarespace on websites …