The SEO Wheel: 10 Elements That Must Be Included for Improved Rankings

jordanfowler@moonandowl.comSEO

Table of Contents of Transcription (click to jump to section) Introduction The First SEO Myth The Second SEO Myth What is The SEO Wheel? 01. Site Health 02. Keyword Research and Implementation 03. Page Tuning 04. Content Creation 05. Content Syndication 06. Site Bleeding 07. A/B Testing 08. On-Page Entity Strengthening 09. Off-Page Entity Strengthening 10. Measure and Track Results …

How Do I Get to #1 on Google? Get Past the Hype

jordanfowler@moonandowl.comSEO

This question is often used in the pitch by SEO agencies in their cold call… “Would You Like to be #1 on Google?” “Of course,” the business owner answers, “I’d love to be #1 on Google. Who wouldn’t?” “We can guarantee that,” answers the SEO pitch person. Here’s a secret, any decent SEO-er can get you to #1 on some …

How Does Blogging Help Your SEO?

jordanfowler@moonandowl.comSEO

While we don’t usually advise blogging alone as an SEO strategy to be used as the sole tactic of growth, it still works, especially if paired with syndication network. Case Study: Blogging for SEO We recently took on a management consultant as an SEO client who had very limited resources in their budget this year dedicated to search engine optimization.  …

Brand CTR and Google. It’s Vital. Does Your Business Have It?

jordanfowler@moonandowl.comSEO

A recent Google leak has confirmed the something IMPORTANT about your website. Your site’s Click Through Rate (CTR) on Google іs very important to how well you rank. The click through rate is the number of people that click onto your link in the search engine once they have searched for a term. And the most important CTR is your …

How a Syndication Network Helps Your Site Rank

jordanfowler@moonandowl.comSEO

Today, we want to let you know supercharge your website content to increase rankings and sales through creating a syndication network. “Publish, publish, publish fresh content.” You’ve heard it a million times. So you spend time writing a great blog or article for your small business website, you post it, and wait, wait, wait…and nada. Your article gets few views …

Why Your Shopify Blog is Horrible for SEO and How to Fix It

jordanfowler@moonandowl.comSEO

Updated July 20, 2018 Here is how to fix Your Shopify blog to get more web traffic. (Note: See the New Update at bottom of this post.) Shopify offers a solid ecommerce solution. However, their blog platform is absolutely lacking in comparison with WordPress for any real search engine optimization (SEO) on Google, Bing and Yahoo Why does this Matter? …

Squarespace vs. WordPress Blog for SEO : The Milestone Blog Case Study

jordanfowler@moonandowl.comSEO

Which is Better for Seo: Squarespace or WordPress? Recently Milestone Church’s creative team contacted Moon & Owl regarding their search appearance of the Milestone Church blog. They wanted some serious search engine optimization, as they weren’t searching well. As we examined the blog site we noticed it was on the Squarespace CMS platform. We have never used Squarespace on websites …