We recently talked with a prospective client. Currently, they have several different specialty agencies doing each aspect of their marketing. So they have: A retargeting company handling their retargeting display ads on Adroll. A social media company handling their Facebook campaigns. A separate retargeting agency handling Facebook retargeting. An overseas SEO handling their on-page SEO efforts. Finally, another agency is …
IKEA Scraps Fort Worth Store
Well, crud. We love IKEA. From the products to the store environment to the excellent branding, we were stoked to get a Fort Worth IKEA. But multiple sources are now saying Cowtown isn’t getting one, after all. The company has reverted their initial decision to open a 289,000-square-foot location in Fort Worth’s Alliance area. A 27-acre piece of land on the …
It’s Getting Hot In Here. Marketing in the Hot Weather.
The Fort Worth market is literally heating up with blistering temperatures expected. If you are in retail, this is a great opportunity to surpass your customers’ expectations. Perhaps have some lemon water and ice available for them. Make sure the air conditioner is working well. Put a fan near the door for customers to do a brief cool off. If you are a …
Google My Business: What is GMB and Why You Should Use it? How Do You Optimize GMB?
If you have a business, you should have a Google My Business Account. It’s that simple. This article is a great starting point for any business owner wanting to learn more about GMB, including how to set-up your GMB, verify it, and optimize it. What is Google My Business (GMB)? GMB is a robust directory that Google created that presents …
Semantic Mastery SEO Tips from Hump Day
The gurus of local and national SEO pass on fantastic tips to get your site to rank. From GMB rankings to organic site rankings, learn how to get more traffic to your site. Transcript of Video 00:00 all right rely welcome everybody to hump 00:03 day hangouts episode 180 or her knots 00:05 dancing in the background if you can’t …
7 Ways to Change How You Do Keyword Research in 2018
Keyword research is the foundation for all good SEO. But the way we research keywords is changing in 2018, largely because the search engines are getting smarter. How Keyword Research Used to Be In the “old days” (2010-2015), exact match keywords were critically important. The search engines could not distinguish that poodle dog food, dog food for poodles and dog …
Thank You DFW Area Teachers: Get Your Freebie Today
We love teachers! A giant thank you to the Fort Worth area teachers. Here are some special deals and free offerings we found for teachers in the area in honor of Teacher Appreciation Day/Week. Here’s what we’ve found. All deals require a valid school ID: -Raising Cane’s: One free box combo -Grimaldi’s: 15 percent off for teachers -Cici’s: Teachers eat …
Schema Markup: What is It and How Does it Help?
What if you could put an SEO road sign on every page of your site that told Google and search engines exactly what a given page was about? You can with Schema Code (aka Schema Markup). Summary: Schema can help with rankings, and it gets you more clicks from users. What is Schema Markup? While the easy metaphor to understand …
SEO Performance Tips from Semantic Mastery
More SEO performance tips from Semantic Mastery. Here is the transcript of the video: Bradley Benner with semantic mastery 00:05 this is hump day hangouts for let’s see 00:09 April 25th 2018 I believe this is 00:10 episode 181 so we are rockin and rollin 00:15 and we’ve got her nan and Marco on with 00:17 me today what’s up …
Fort Worth Zoo Expands
The soccer field has new residents. That is, what used to be the Forest Park soccer field. The new 10-acre Savanna expansion by the Fort Worth Zoo features rhinos, giraffes, hippos, and giraffes. The Fort Worth Zoo opened its new exhibit on Thursday and features an underwater hippo viewing area, a playground for meerkats, Southern Black Rhinos, an exotic bird …