You know you need to rank on certain keywords in order for potential customer to find you online. Did you know the way your site is structured can tell Google which of all the words on your site is most important to rank? Sometimes called site hierarchy, we call it siloing (site silos, a siloed site, or SEO silo structure). …
SEO Results: Texas Breast Center
Valerie Gorman, MD FACS approached us when she needed search engine optimization for her Texas Breast Center website. Dr. Gorman is a noted breast cancer surgeon who practices in the Baylor Scott and White hospital in Waxahachie, TX. How We Tackled TBC’s SEO Campaign We started by adding content to Dr. Gorman’s website as she only had a single page indexed. …
7 Vital Signs and 5 Critical Signs of Health
Great insight for business and nonprofit leaders. If you’ll measure 7 business vital signs and these 5 critical signs of health, you’ll know your “You are Here” on the map and “Here’s Where We’ll Be.” Business leaders can extrapolate from his nonprofit examples to for-profit business. Transcript 00:08 hello my name is Bob Beale and for the 00:11 last 35 …
Copywriting Dissection from the Great Joanna Weibe
Joanna Wiebe is the original conversion copywriter. We love her stuff! Joanna is the creator of Copy Hackers. She’s been invited to teach conversion copywriting on more than 50 stages worldwide and is uber wise on writing for sales. We found this little slide deck she created where she goes through some of her strategies and even dissects the copy …
Facebook Ad Targeting: One Simple Trick to Keep You From Wasting Money
You should be using Facebook ad targeting to grow your business. Facebook is a VALUABLE social media marketing platform for small business marketing and promotion. For a fraction of the cost of print or SEO and often Google Adwords, you get access to people who are prone to engage your services or purchase your product. One advantage of using Facebook …
Social Media Marketing: 9 Keys to Small Business Profitability
With the proper social media marketing strategies you can: →Grow from 17 to 700+ QUALITY Followers in 4 weeks. →Generate 34% percent of your total web traffic from Social Media channels →Deliver a measurable increase in revenue. (*Real stats from a client) How To Help Your Profitability with Social Media Marketing Effective social media marketing isn’t just playing on Facebook, …
Fort Worth Social Media Marketing Trends
Here are some current trends in Fort Worth social media marketing (commonly called, SMM). If you own a small business in the Fort Worth area, this article provides you straightforward social media strategies and tactics you must be using to up your game. We’ve even included your first action step in bold to get you started on each trend. Use …
Brand CTR and Google. It’s Vital. Does Your Business Have It?
A recent Google leak has confirmed the something IMPORTANT about your website. Your site’s Click Through Rate (CTR) on Google іs very important to how well you rank. The click through rate is the number of people that click onto your link in the search engine once they have searched for a term. And the most important CTR is your …
Best E-commerce Platforms For Small Business
We have clients and friends who ask us, “What are the best e-commerce (sometimes spelled eCommerce) platforms for small business?” We definitely have our favorites, but the selection largely depends on the answers to the following question: how many types of products do you sell? do you sell hard products or soft products (ebooks, software) and services? what is your …
Two Types of Business Websites. Which do You Need?
There are two types of business websites. 1. Credibility Websites 2. Lead Generation Websites Which Type of Business Website Do You Need? Determining what type of website design you need and what elements your web designer will use to accomplish these two site goals is crucial. Credibility Website A credibility website serves to credential a business as legitimate and trustworthy. …