Natural Language Processing and SEO: Why The Words On Your Page Matter For Ranking and How To Improve

jordanfowler@moonandowl.com SEO

This article will help a non-technical person understand natural language processing and its importance for helping your page rank better in the search engines (SEO) Already know about Bots and SERPs? Skip to Natural Language Processing. What Search Engines Do On A Web Page? In simple terms, a bot (a piece of scanning software) crawls a web page capturing the …

What is the Google March 2019 Core Update? (aka Florida 2 algorithm update)

jordanfowler@moonandowl.com SEO

You might be experiencing a drastic change in site traffic and/or rankings (positive or negative) in the next few weeks because of the newest Google Core Update. What is a Google Algorithm Update? Users want the answer to their question or problem quickly. Google ranks billions of webpages in what they call their Search index to provide searchers the most …

Snappetizers: A Fort Worth Company’s Web Design Project

jordanfowler@moonandowl.com Web Designer

Searching for “Web Designer Fort Worth?” Snappetizers is a food brand located near “Cowtown” and sought a Fort Worth web designer to complete a project for a new product line. They didn’t have to look far. Having worked with Moon and Owl on two parent company projects,  Vice President Lee Keller knew just who to call. We answered and the project was …

Bubble Up SEO Video: How to Use it to Grow Your Business

jordanfowler@moonandowl.com SEO

We’ve turned our popular Bubble Up SEO article into a brief explainer video.   The Bubble Up SEO Method allows your business’ website to rank on 1000’s of buyer-intent, long-tailed keywords to gain real traffic that converts into customers, patients, and clients. This is one of the many ways search engine optimization can grow your business. It’s a great way to get …

Tensile Website Siloing vs. Classical Website Siloing: An Experiment in SEO

jordanfowler@moonandowl.com SEO

If you’ve read our articles on SEO (search engine optimization) for any amount of time, you for sure know we are a big fan of siloing a site. Our recent articles have outlined a classical siloing model which l works incredibly well and remains our defacto method. But lately been experimenting with something we are calling Tensile Silo Structures. The …

The LUCID Process Launch Helps Marketing Decision Makers Audit and Improve Their Company’s Digital Marketing

jordanfowler@moonandowl.com Marketing Agency

Fort Worth, TX, October 26, 2018 – Moon & Owl Marketing is publically launching The LUCID Process, which aids company marketing decision makers in assessing the current state of their marketing messaging and how well that messaging is being amplified online. The process is a full-spectrum messaging and digital audit. Participants work in tandem with the agency to examine the …

How Do I Get 278% More Traffic to My Website? 5 DIY Ways + Case Study

jordanfowler@moonandowl.com SEO

How do I get more traffic to my website? How can you attract more visitors to your company’s website? The 5 on-page changes we share here dramatically increased our B2B client’s traffic. In fact, it raised traffic from on an average week from 2,625 visits per week to 9,924 visits per week and growing. Recent weeks saw 12,000 visits.   …

Moon and Owl Marketing Signs Marketing Agency Agreement with Psych360

jordanfowler@moonandowl.com Marketing Agency

For Immediate Release, September 5, 2018 Psych360 has signed a digital agency of record agreement with Moon and Owl Marketing. Psych360 delivers comprehensive psychiatric care to skilled nursing facilities and assisted living facilities in Ohio. Moon and Owl Marketing is providing marketing messaging and planning through The LUCID Process. Moon and Owl will also be delivering web design, content marketing, …

Jackalope Beauty Lounge Keller, TX Web Design Dissection

jordanfowler@moonandowl.com Web Designer

Jackalope Beauty Lounge owners came to Moon and Owl to create a web experience for their users that reinforced their “We’re cool, but not pretentious” brand. Unlike so many we-take-ourselves-so-seriously, highbrow salons with their cut-throat work environments, Jackalope has built something quite different: …a place where you can get a top-shelf style and cut while being 100% yourself. …a salon …

Moon and Owl Launches Ulterra Drilling Technologies’ Website Design

jordanfowler@moonandowl.com Web Designer

Ulterra Drilling Technologies, an international leader in PDC bit design and downhole tools for the Oil & Gas industry, launches their new web design by Moon and Owl Marketing.   The site design uses Ulterra’s iconic teal colors throughout with key calls to action and links in their official secondary color. Their unique teal colored drill bits are known throughout the industry …