Table of Contents of Transcription (click to jump to section) Introduction The First SEO Myth The Second SEO Myth What is The SEO Wheel? 01. Site Health 02. Keyword Research and Implementation 03. Page Tuning 04. Content Creation 05. Content Syndication 06. Site Bleeding 07. A/B Testing 08. On-Page Entity Strengthening 09. Off-Page Entity Strengthening 10. Measure and Track Results …
New Amazon E-book: How to Silo a Website for SEO Success
We’ve just released our step-by-step mini-guide to help your website rank better and draw in more organic traffic. Structuring your website’s pages and navigation using a silo structure will improve your search engine presence. You can grab your copy here. Of course, if you need help or do not want to DIY this, we are happy to do it for …
FAQs About Press Releases and Newsroom Pages: Get Better Results
What is a press release page? A press release page is a page on a website that features all the company’s press releases in a single location. This is a powerful page for credibility, customer discovery, and improved search engine rankings. What is a newsroom page on a website? A newsroom page is another name for a press release page. …
Natural Language Processing and SEO: Why The Words On Your Page Matter For Ranking and How To Improve
This article will help a non-technical person understand natural language processing and its importance for helping your page rank better in the search engines (SEO) Already know about Bots and SERPs? Skip to Natural Language Processing. What Search Engines Do On A Web Page? In simple terms, a bot (a piece of scanning software) crawls a web page capturing the …
What is the Google March 2019 Core Update? (aka Florida 2 algorithm update)
You might be experiencing a drastic change in site traffic and/or rankings (positive or negative) in the next few weeks because of the newest Google Core Update. What is a Google Algorithm Update? Users want the answer to their question or problem quickly. Google ranks billions of webpages in what they call their Search index to provide searchers the most …
Snappetizers: A Fort Worth Company’s Web Design Project
Searching for “Web Designer Fort Worth?” Snappetizers is a food brand located near “Cowtown” and sought a Fort Worth web designer to complete a project for a new product line. They didn’t have to look far. Having worked with Moon and Owl on two parent company projects, Vice President Lee Keller knew just who to call. We answered and the project was …
Bubble Up SEO Video: How to Use it to Grow Your Business
We’ve turned our popular Bubble Up SEO article into a brief explainer video. The Bubble Up SEO Method allows your business’ website to rank on 1000’s of buyer-intent, long-tailed keywords to gain real traffic that converts into customers, patients, and clients. This is one of the many ways search engine optimization can grow your business. It’s a great way to get …
Tensile Website Siloing vs. Classical Website Siloing: An Experiment in SEO
If you’ve read our articles on SEO (search engine optimization) for any amount of time, you for sure know we are a big fan of siloing a site. Our recent articles have outlined a classical siloing model which l works incredibly well and remains our defacto method. But lately been experimenting with something we are calling Tensile Silo Structures. The …
The LUCID Process Launch Helps Marketing Decision Makers Audit and Improve Their Company’s Digital Marketing
Fort Worth, TX, October 26, 2018 – Moon & Owl Marketing is publically launching The LUCID Process, which aids company marketing decision makers in assessing the current state of their marketing messaging and how well that messaging is being amplified online. The process is a full-spectrum messaging and digital audit. Participants work in tandem with the agency to examine the …
How Do I Get 278% More Traffic to My Website? 5 DIY Ways + Case Study
How do I get more traffic to my website? How can you attract more visitors to your company’s website? The 5 on-page changes we share here dramatically increased our B2B client’s traffic. In fact, it raised traffic from on an average week from 2,625 visits per week to 9,924 visits per week and growing. Recent weeks saw 12,000 visits. …